Content Creation Research Articles

Influencers y reputación: Chiara Ferragni,Instagram y el escándalo Pandoro Gate

Chiara Ferragni is one of the most important fashion influencers in the world. A pioneer in the profession, with the creation of her blog The Blonde Salad, she has reached more than 29 million followers on her Instagram account. At the end of 2023, her image and reputation suffered a serious deterioration after thePandoro gate scandal. This article analyses the evolution of its content creation routines before and after this crisis. The main objective is to analyse the evolution in the behaviour of the influencer, her followersand the brands with which she collaborated. The results show a significant transformation in her digital behaviour, characterized by a month of silence followed by a notable decrease in her publications. This trendcontinues after her separation and the agreement with her husband not to show the faces of their children. It is striking how the engagement of her Instagram account, despite the lack of content published by theinfluencer, increases. However, there has been a rise in critical and controversial comments. Despite the decrease in content, the activity of her community intensifies, suggesting that the interest of her followers isfocused more on Ferragni’s personal and professional history than on her controlled posts.

Analyzing competencies in creating and using educational videos in students of different educational programs

In modern science, it is generally accepted that the video format is more effective than other forms of presentation. Video content for educational purposes corresponds to human physiology, is on­trend and pedagogically proven. The authors analyze the scientific literature and personal professional experience of teachers and educational resources developers, and conclude that it is necessary to form competencies in the sphere of video content creation and application in university students of different educational programs, and present a model of these competencies. To obtain a comprehensive and up­to­date point of view regarding the formation of university students’ competencies in the sphere of application and creation of educational video content and their experience in developing educational videos, a project was initiated in which students created an educational video and then filled out a questionnaire where they evaluated not only the features of video content in education but also their personal experience of video creation and their competencies. The students’ questionnaires provide a rich material for quantitative and qualitative analysis of the formation of competencies that are necessary for creation of educational videos. The presented results may be of practical interest to teachers of educational organizations planning to create video content and apply it to improve the efficiency and quality of education, as well as to implement the formation of relevant competencies in students.

Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.

Smart recommender for the configuration of software project development teams

The development of Social Media has caused an incredible change in the way people communicate and share information. It provides a set of platforms, web-based applications and services that facilitate the collaborative creation of content and the sharing of ideas and interests. Since its inception, Social Media technologies have been increasingly used in different fields that have integrated them into their daily lives. In Software Engineering, for example, it has caused a disruptive change in the software development model, changing the way that the projects are approached by promoting collaborative environments. This effect has led to the proliferation of the software development communities where huge amounts of information are published every day. Therefore, when a project is started and a development team needs to be assembled, it is difficult to select and identify the most suitable developer profiles for such a project by considering all the disseminated information. To solve this problem, we have proposed an ontology-based system to help find a suitable group of developers to develop a project. The system uses web services to extract user profiles from GitHub, and semantic technologies to represent and annotate the features of the extracted data. Then, when the system receives the natural language description of the project to be developed, it identifies and extracts relevant concepts such as technologies, platforms, tools, among others. As a result, it analyzes the extracted information and lists the most suitable developers to assemble a team of developers with the right technical skills to tackle the software project. For evaluation purposes, we generated a random list of GitHub profiles, and collected a corpus of documents describing research projects and patents. The system produced very promising results, achieving a MAP@5 and F-Measure of 0.68.

Conceptualising the “Newsfluencer”: Intersecting Trajectories in Online Content Creation and Platformatised Journalism

Journalists and other news content creators are negotiating with participatory platforms and entrepreneurial business models. This conceptual article defines and traces the rise of “newsfluencers”: platformatised creators who operate according to the economic and cultural logics of online influencers to produce news content for participatory audiences. Newsfluencers encompass self-employed journalists as well as Substack writers, journalistic YouTubers and TikTokers, and Twitch streamers. This article explicates newsfluencers across four intersecting dimensions: platforms, business models, labour, and cultures. In doing so, the article demonstrates how the news industry, influencer and fandom cultures, platforms, and the creator economy are interconnecting with and transforming each other. It evaluates the extent to which the “authentic” and relational characteristics of newsfluencers can help make journalism more accessible to young audiences, or whether these characteristics are irreconcilable with journalistic accuracy and impartiality. The article concludes by setting an agenda for newsfluencer research.

From Text to Hologram: Creation of High-Quality Holographic Stereograms Using Artificial Intelligence

This study simplified the creation of holographic stereograms using AI-generated prompts, overcoming the conventional need for complex equipment and professional software. AI enabled the generation of detailed perspective images suitable for various content styles. The generated images were interpolated, upscaled, and printed using a CHIMERA holoprinter to obtain high-quality holograms. This method significantly reduces the required time and expertise, thereby making holographic content creation accessible. This approach demonstrated that AI can effectively streamline the production of high-fidelity holograms, suggesting exciting future advancements in holographic technology.

Limb amputation versus salvage: Evaluating how reliable YouTube is as a source for patient education

The objective of this study was to assess the educational quality and reliability of YouTube videos related to lower extremity amputation (LEA) versus limb salvage. Pertinent YouTube videos were identified using specific search terms and video educational quality was assessed via validated assessment tools. Fifty-nine videos met inclusion criteria and the mean Journal of the American Medical Association (JAMA) score was 2.3 ± 0.65 (range: 0–4), indicating poor reliability. The mean Global Quality Score (GQS) was 2.66 ± 0.99 (range: 1–5), reflecting suboptimal educational quality. The mean Limb Salvage versus Amputation (LSA) score was 5.59 ± 3.66 (range: 0–15), indicating limited content quality specifically related to LEA versus limb salvage. Longer video duration was positively correlated with higher JAMA, GQS, and LSA scores. Hospital/University-sponsored videos had higher JAMA and GQS scores and videos by Healthcare Professionals (Nonphysician: PhDs and medical educators) content creators had the highest LSA scores. The study highlights the need for improved patient educational resources on LEA versus limb salvage, as the overall reliability and educational quality of YouTube videos on this topic is poor.

The Evolution of Digital Cultural Heritage Research: Identifying Key Trends, Hotspots, and Challenges through Bibliometric Analysis

Heritage preservation fundamentally represents an act of communication, with digitization and virtual access driving cultural heritage research development and dissemination. These tools stimulate the creation of cultural heritage content and inspire public engagement in learning about and preserving heritage. Despite substantial academic focus on digital cultural heritage (DCH) research, systematic assessment methods remain lacking. This paper researches the application of digital technologies in cultural heritage studies using CiteSpace 6.2 R4 to analyze the evolution of DCH, identifying research hotspots and predicting future trends. The key findings include the following: (1) Current DCH research focuses on countries with significant national power, but future studies should emphasize regions rich in cultural heritage and promote transnational and interdisciplinary research. (2) DCH research concentrates on three areas: the use of VR, AR, and other interactive digital technologies to enhance cultural heritage experiences; the development of cultural relic databases and digital archives; and the implementation of interactive exhibitions and multimedia guides. (3) Identified research hotspots include user immersion experiences, language and identity, and virtual reality technologies. Digital technologies enhance cultural heritage communication by driving innovations in preservation, information management, and digitization. (4) Future research should focus on practical DCH development, emphasizing innovative virtual technologies, database integration, and standardized assessment methods. These efforts aim to provide valuable insights for the sustainable global preservation and dissemination of cultural heritage. The use of digital technologies in cultural heritage is becoming increasingly important, but there is still a need to strike a balance between technological development and heritage preservation to ensure the sustainability of cultural heritage.

Enhancing 3D Printing with Procedural Generation and STL Formatting Using Python

Three-dimensional printing has become a fast-growing industry. The first phase of this technology is the design of a 3D object to personalize it and optimize its production. This paper explores the procedural generation of the 3D model. The article aims to present the method of procedurally generating 3D objects in Python. Procedural content generation is the automated creation of content using algorithms. Most often, as part of procedural generation, a small number of input parameters and pseudo-random processes are used to generate content that will meet the requirements. The programming techniques for object customization in Python optimize the manufacturing process. Moreover, procedural generation speeds up the model design, and if developers use 3D scanning methods and artificial intelligence, production can be personalized, which is in line with the concept of Industry 4.0.

A Quality of Experience and Visual Attention Evaluation for 360° Videos with Non-spatial and Spatial Audio

This article presents the results of an empirical study that aimed to investigate the influence of various types of audio (spatial and non-spatial) on the user quality of experience (QoE) of and visual attention in 360° videos. The study compared the head pose, eye gaze, pupil dilations, heart rate, and subjective responses of 73 users who watched ten 360° videos with different sound configurations. The configurations evaluated were no sound; non-spatial (stereo) audio; and two spatial sound conditions (first- and third-order ambisonics). The videos covered various categories and presented both indoor and outdoor scenarios. The subjective responses were analyzed using an ANOVA (Analysis of Variance) to assess mean differences between sound conditions. Data visualization was also employed to enhance the interpretability of the results. The findings reveal diverse viewing patterns, physiological responses, and subjective experiences among users watching 360° videos with different sound conditions. Spatial audio, in particular third-order ambisonics, garnered heightened attention. This is evident in increased pupil dilation and heart rate. Furthermore, the presence of spatial audio led to more diverse head poses when sound sources were distributed across the scene. These findings have important implications for the development of effective techniques for optimizing processing, encoding, distributing, and rendering content in virtual reality (VR) and 360° videos with spatialized audio. These insights are also relevant in the creative realms of content design and enhancement. They provide valuable guidance on how spatial audio influences user attention, physiological responses, and overall subjective experiences. Understanding these dynamics can assist content creators and designers in crafting immersive experiences that leverage spatialized audio to captivate users, enhance engagement, and optimize the overall quality of VR and 360° video content. The dataset, scripts used for data collection, ffmpeg commands used for processing the videos, and the subjective questionnaire and its statistical analysis are publicly available.

E-Book of One's Own

As we enter a new age of technological innovation and subsequent educational instrumentation change, there is increasing demand for innovative methods that encourage student learning experiences in virtual, online spaces. ePortfolios and e-book projects are designed and owned by students and are centered within the student’s learning. They provide a structured, online space for students to learn new technological skills while intentionally integrating it with their learning experience. We have utilized the content creation platform Pressbooks for our student learners to develop and create their “e-Book of One’s Own” (eBoOO). A simplified derivation of the “Domain of One’s Own” (DoOO) philosophy, our intention with eBoOO was to address the high bar for digital literacy required to get started while staying true to the embodied ideology of Virginia Woolf’s A Room of One’s Own.

“Metaverse” Typology Based on Affordances and Psychological Processes

The metaverse is an emerging phenomenon that lacks a widely accepted academic definition. Previous attempts have primarily focused on a technological perspective, ignoring the user perspective that is central in advertising research. However, the metaverse provides fast-changing updates and dynamic interactions, allowing users to actively engage in content creation. A typology using affordances and psychological processes as dimensions bridges the gap between media features and user outcomes, serving as an effective framework. Therefore, in this research, we conducted two studies to develop a typology of metaverse. Study 1 provides a systematic review of literature and uncovers two affordances (social connection and content generation) and three psychological processes (interactivity, motivation, and boundary alteration) to form a typology of metaverse experiences. The metaverse is further defined as “virtual generated space where users can form social connections and generate content, inducing psychological processes including interactivity, motivation, and boundary alteration.” Study 2 conducts interviews and reveals more basic constructs and processes relevant to each dimension, such as embodiment, proximity, realism, autonomy, and personalization. Considered together, this research assists in defining and categorizing existing metaverse experiences based on human-centered dimensions and points to prominent constructs in the metaverse research that are worthy of further discussion.

Involvement of Journalists and Content Creators in Developing Opportunities for Halal Tourism

Involvement of Journalists and Content Creators in Developing Opportunities for Halal Tourism

Research on the Operation Innovation Strategy of a Short Video Platform Based on Fan Economy Taking Douyin as an Example

With the advancement and popularization of Internet technology, the way users obtain information and entertainment on digital platforms has changed, and content creators have attracted a large number of fans through short-video platforms such as Douyin, forming a huge fan economic ecosystem. This paper analyzes the operation and innovation strategy of Douyin's fan economy platform, taking Douyin's short video platform as an example, and aims to study the core elements of the success of this business model. The results show that fans are not only loyal followers of content creators but also potential consumers and brand promoters; under the role of fan economy, the construction of a high-quality short video platform ecological network will become a major trend in the future.

‘Influencers are just mannequins’: Decoding teenagers’ perception about advertising content creators

This study investigates teenagers’ skepticism toward influencer trust and its implications for their perceptions of and receptiveness to social media advertising. Employing a mixed-methods approach, we surveyed 1055 teenagers to gauge their perceptions of influencers’ advertising intensity. Additionally, qualitative focus groups involving 55 participants explored a range of perceptions, addressing their distrust toward influencers and the breakdown of parasocial relationships with these profiles. Findings suggest that teenagers perceive influencers as mannequins aimed at entertainment and attention capture, lacking humanity and credibility as advertising vessels. This perception influences consumption habits, favoring advertising intensity over authenticity. The emergence of influencers as vacuous entities underscores the tangible repercussions associated with monetizing their image over human value.

A LETTER FROM SPECIAL EDITION EDITOR IN CHIEF – DR. N RAJA

Dear Readers and Contributors,It is with great desire that we present the proceedings of the International Conference on Innovative Techniques in Artificial Intelligence and Communication Technologies (ICITAICT 2K24), held on 12th April, 2024. This conference, organized by the Department of Visual Communication at Sathyabama Institute of Science and Technology, Deemed University, Chennai, India, in association with INTI International University, Malaysia, marks a substantial milestone in the advancement of research and progress in the fields of artificial intelligence and communication technologies.This conference acknowledged an overwhelming response, with numerous high-quality 246 papers submissions spanning a wide range of topics including, but not limited to, Ai and Film Making, Ai and Content Creation, machine learning, natural language processing, computer vision, wireless communication and IoT. The rigorous peer-review process ensured that only the most impactful and innovative research papers were selected for presentation.Among 246 papers, 10 were selected for publication in the special issue of the UGC Care-Listed Journal "ShodhKosh: Journal of Visual and Performing Arts," titled "Artificial Intelligence and Communication Technologies." I extend my heartfelt gratefulness to Granthaalayah Publications for their valuable collaboration with our institution, which has greatly encouraged researchers by providing them with well-deserved recognition.Finally, we thank all the writers and participants for their contributions and engagement. It is your desire and commitment that make this conference a vibrant forum for innovation and excellence. We hope that ICITAICT 2K24 will not only enhance your understanding and stimulus new ideas but also pave the way for future collaborations and advancements in the field.

A Study on the Characteristics of Sports Athletes' YouTube Channels and User Reactions.

This study examined the content characteristics and user responses of athlete-run sports YouTube channels, providing empirical insights for content production strategies and contributing to the development of athlete-run sports YouTube channels. Content analysis was conducted on 3306 videos posted on 20 popular YouTube channels of South Korean athletes from 1 January 2020 to 31 December 2021. The formal characteristics analyzed included video length, the presence of foreign language subtitles, paid advertisements, and information sources. The content characteristics examined were the types of sports events, main content themes, and whether the content matched the athlete's sport. Results revealed significant differences in content characteristics and user responses based on whether the athletes were active or retired. This study's distinctive contribution lies in highlighting the evolving role of athletes as content creators and providing strategic implications for enhancing the competitiveness of athlete-run sports YouTube channels. Future research should consider a broader range of sports YouTubers and a wider variety of YouTube channels to gain comprehensive insights into the sports content ecosystem on this platform.

Penerapan Metode Motion Graphic pada Video Promosi Rumah Kos Dermawan Living, Denpasar Bali

In this research, the application of the motion graphic method in making promotional videos for the Dermawan Living Boarding House in Denpasar, Bali, was explored. Motion graphics, as a visual technique that combines graphic elements, animation and text, are used to create dynamic and interesting messages. The research method involves analysing promotional videos before and after the implementation of motion graphics. Audience response, engagement level, and recall of the video are measured. The research results show that the application of motion graphics significantly increases the attractiveness of promotional videos. The use of dynamic visual elements and smooth transitions makes videos more interesting and memorable for the audience. Apart from that, motion graphics also help convey information more efficiently. In conclusion, the use of motion graphic methods in promotional videos can be an effective strategy for increasing attractiveness and communication efficiency. The practical guidance resulting from this research can help content creators optimize the use of motion graphics in promotional videos.

How does engagement on social media reinforce life aesthetic literacy? The role of interpersonal and intrapersonal influences

With the proliferation of social media, researchers have begun exploring novel forms of literacy. One emerging concept is life aesthetic literacy (LAL), or the capacity to interpret and assign meaning to artistic and creative content perceptively. This study explores the impact of LAL on social media platforms. To do so, it draws on probability-proportional-to-size sampling in the Taiwan Communication Survey to investigate 1,776 social media–savvy adults and adopts structural equation modeling, path analysis, latent class analysis, and multi-group analysis to validate the proposed models. The findings show that increased exposure to and involvement with artistic material on social media platforms positively influence LAL. Furthermore, enhanced LAL extends to improved perceived self-expansion and self-concept clarity. These findings provide empirical evidence that social media use has a multifaceted impact on contemporary literacy and self-perception. The findings provide practical guidelines for platforms to cultivate LAL through tailored content and engagement strategies.

Enhancing students' writing paragraphs through Canva Magic AI

This research aimed to investigate the influence of Canva Magic AI on improving students' writing quality and to gauge their perceptions of using the tool. The study utilized a quantitative, pre-experimental One-Group Pretest–Posttest Design. Eight English literature students were selected using convenience sampling from an Intermediate English Grammar and Paragraph Writing class at STBA Persada Bunda during the 2023-2024 academic year. Data were collected via a writing test and a questionnaire. The findings revealed a significant improvement in students' writing quality after using Canva Magic AI, with a p-value of 0.012 from the Wilcoxon signed-rank test. Notable enhancements were observed across various writing components, including better organization, with more students receiving "Excellent to Good" ratings and the complete elimination of the "Not College Level Work" category. Logical development of ideas component showed significant improvement, with more students achieving higher ratings and lower ratings decreasing to zero. Grammar quality also improved markedly, with increases in higher ratings and decreases in lower ones. Progress was observed in punctuation, spelling, mechanics, and the style and quality of expression, with significant boosts in higher ratings and reductions in lower performance levels. Furthermore, students' perceptions of Canva Magic AI were highly positive, with mean ratings consistently above 4.0 on a 5-point scale. They acknowledged the tool's effectiveness in improving their writing skills and content creation, although some reported variability in experiences with errors, indicating a need for further refinement. The research underscores the effectiveness of Canva Magic AI as a supplementary educational tool, demonstrating its potential to enhance writing skills and overall quality. The implications for educational practices suggest integrating AI tools like Canva Magic AI into curricula to support and improve students' writing proficiency, fostering a more engaging and efficient learning environment.