To investigate the crack propagation and dynamic mechanical properties of coal under high strain rate loading, 24 sets of Brazilian disk (BD) coal specimens with vertical and horizontal beddings were made, and tests were conducted by a split Hopkinson pressure bar (SHPB) system. Under different impact velocities, a high-frame and high-resolution camera was employed to capture the fracture process, and two high-dynamic strain gauges were used to record the stress pulse signals simultaneously. Using one-dimensional stress wave theory, the dynamic mechanical properties of coal with different bedding directions under different impact velocities were analyzed and discussed. Experimental results indicate that bedding directions not only have a major influence on dynamic mechanical properties such as dynamic tensile strength, strain rate and strain energy but also have a great influence on the crack propagation path. Then, based on the image processing technique and fractal method, cracks conforming to the fractal have been proven, and the results further illustrate that the fractal dimension of cracks on the coal surface increased in the fracture process under SHPB loading. Finally, a numerical model based on bond-based Peridynamic theory was proposed to simulate crack propagation and dynamic mechanical properties of coal under the SHPB test, and the displacement-strain-stress fields were also calculated, which further reveal the fracture mechanism and dynamic behavior of coal under different impact loading conditions.