Courier Services Research Articles

Local Online Courier and Ride-Hailing Service Social Media Marketing

Topokeni was a local online courier and ride-hailing service in Palu. In this study, we tried to understand the social media marketing strategies used by Topokeni, as we assumed that Topokeni had specific strategies to compete with national and international scale ride-hailing services such as Grab and Gojek. Thus, this study was focused and aimed to understand and describe the Instagram marketing strategies of Topokeni based on four aspects of social media marketing in a qualitative-case study approach. Data were collected through in-depth interviews, observations, and document study on social media and other relevant archives. The results showed that social media became an alternative to survive and increase tenants and consumers. In the context aspect, Topokeni admins used nicknames such as kakak (bro/sis) to their customers to reach broader targets. In the communication aspect, Topokeni used graphic elements in photos, videos, infographics, and testimonials posts. In the collaboration aspect, Topokeni merged the tenant’s market with Topokeni’s customers. In the connectivity aspect, Topokeni synergized the contents, themes, and brand positioning using #kurirpalu and #deliverypalu, also @(mention) feature on partner tenant accounts and personal customers as a form of appreciation and responsibility.

Pandemic as a Driver of Diversification of the Bolt Platform: Launching Food Courier Service in Budapest

Bolt, a ride-hailing company providing “on-location platform-determined work”, became a global platform operator in the personal transport sector within a year after its foundation in 2013. Presently, the company is among the first five fastest growing European firms. The Hungarian operation was founded in 2016. In contrast to the Uber, this company,originally called Taxify but rebranded as Bolt in 2019, respects the country’s regulation on personal transport. The aim of the case study is to identify some key characterists of the platform that allowed the company to adapt to sudden societal shifts caused by the COVID19 pandemic. The paper is structured around five sections: 1) an overview on the ride-haling service globally and than focusing on Bolt itself, 2) an outline of the service diversification of Bolt under the worldwide social-economic and health crisis created by COVID-19, 3) the platform workers’ motivation, earnings, working conditions, skills match, algorithmic mangement/autonomy and employment status, 4) a summary of the practice of representation or the forms of voice of the workers, an 5) an overview ofkey impacts of COVID-19 that have been felt by platform workers. The descriptive analysis is ended by the concluding remarks.

Predicting the Effects of Perceived Service Quality and Logistics Service Innovation on Repurchase Intention of Instant Courier Services through Customer Satisfaction and Trust

Logistics are not only playing a significant role in the business process, but they can also add value to the business, and even also determine the life of the firm. Due to its significance, the advancement of logistics is inevitable. Customers want everything faster, and they are even willing to pay more for the service. This study provides an empirical investigation of instant courier service customers in Indonesia. A total of 300 valid questionnaires were collected and assessed using structural equation modelling (SEM). The results showed that perceived service quality influences customer satisfaction and trust. On the other hand, logistics service innovation influences perceived service quality but not customer satisfaction. While trust affects customer satisfaction and repurchase intention. Moreover, customer satisfaction influences repurchase intention. This study is one of the first to evaluate and confirm the relations of service quality-repurchase intention in instant courier service. This research contributes to the literature for future research in instant courier service by providing empirical evidence in Indonesia.
 Keywords— Customer Satisfaction; Logistics Service Innovation; Perceived Service Quality; Repurchase Intention; Trust

Customer Satisfaction Perpetuates Loyalty: A Case Study

Courier services have become increasingly popular with the advent of Internet shopping. However, customers may not always experience the best service. Hence, the problems related to a customer's delivery experience do not only jeopardize the courier's brand image but also its business footing or reputation. How these courier services address and handle customer complaints in substandard delivery experience determines customer satisfaction which is an integral aspect in maintaining long-standing consumer loyalty. This study (1) gauges how conflict resolution affects customer satisfaction in the complaint handling process and (2) determines to what extent customer satisfaction perpetuates customer loyalty. A local courier service was chosen for this study and analysis was carried out on data gathered from Twitter as well as semi-structured interview sessions with five participants, who were randomly selected. It was found that the approach taken to resolve a conflict significantly influences customer satisfaction in the complaint handling process. When customer complaint is handled within the constructs of procedural, interactional, and distributive justice there is a positive experience, subsequently increasing customer satisfaction with the responsiveness in the handling process. This study also revealed that there is a significant correlation between customer satisfaction and customer loyalty - the higher the level of customer satisfaction, the stronger the customer loyalty.

Improving the Strategic Benchmarking of Intellectual Capital Management in Logistics Service Providers

This research developed a new integrated method for addressing the deficiencies and gaps generally found in past studies on benchmarking and for benchmarking intellectual capital (IC) in the underdeveloped domain of logistics. To resolve the lack of consideration of relationships among past benchmarking concepts and the impacts of their managerial factors, as well as to examine the wide range of elements and indicators of IC influencing the sustainable development of organizations, the proposed approach integrated the analytic network process and the concept of thinking and non-thinking assets with the generic benchmarking procedure. This new hybrid method was implemented in four commercial companies in courier service. The proposed method prioritized and identified the magnitudes of the factors focused upon, including the IC elements, and their performance measures by considering the fundamental characteristics of intangible assets. The obtained results highlight that management focuses on the IC of the best performer and other companies. This benchmarked outcome showed gaps and improvement as well as sustainable development opportunities for inferior logistics companies. The improved framework provides more systematic and specific benchmarking processes to consider, obtain, and compare the in-depth details of IC management. Moreover, ours is the first research on benchmarking that specifically focused on IC management in logistics service providers.

Disease “X” changes the world. Consequences of COVID-19 pandemic for CIS member-countries

In the shortlist of blueprint priority diseases of the World Health Organization for 2018, along with the famous and dangerous diseases, there is also a disease “X”. This is a designation of a disease, which may arise due to mutations, and lead to a new epidemic. COVID-19 became such disease. The disease is characterized by a long incubation period, during which it is already contagious, and the possibility of an asymptomatic course. These factors, as well as the unpreparedness of countries, determined its success. The causative agent of the disease - SARSCoV-2 appeared in China at the end of 2019. China has taken a series of tough measures using the armed forces to defeat the epidemic. All this helped China to get out of the epidemic as soon as possible and realize the opportunities provided by the situation. In the CIS, the government of each state has chosen one of three models for resolving the issue. Kazakhstan and Kyrgyzstan went the Chinese way and took tough quarantine measures. Most states of the Commonwealth have begun to gradually introduce restrictions, which could then lead to the reintroduction of quarantine after a short break. Belarus, Tajikistan and Turkmenistan gave preference to economic development, and therefore humanitarian factors faded into the background. The COVID-19 pandemic has increased the level of health literacy of the population and the value of medical supplies. Many people became familiar with the online entertainment industry, which paved the way for new content producers. Together with the transition of people to remote work, this has increased the demand for Internet traffic. Thoughts on the automation of production and courier services arose in society. These technologies will make the transfer to a post-industrial society possible, and the country that introduced them will be able to claim the title of a major player in the international arena. The COVID-19 pandemic has opened up new possibilities for a trade war that will lead to a strengthening of the regionalization process. This may provide an incentive for the development of regional integration associations. “Belt and Road” project runs the risk of suffering trade barriers and Western attempts to get rid of Chinese dependence, which the pandemic has demonstrated. The US sanctions policy can lead to the creation of financial systems without them, which has the potential to shake the Bretton Woods system.

PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL KEPUASAN PELANGGAN

Abstract�PT Pos Indonesia (Persero) as a State-Owned Enterprise (BUMN) which carries out the mission of postal mail and postal parcel courier services in Indonesia with premium products, Special Express Post is a delivery service with a maximum travel time of 4 days that reaches the recipient quickly, precise, safe and reach all parts of Indonesia. One strategy to foster customer satisfaction that leads to customer loyalty is the formation of a brand image and the best possible service quality in the minds of postal customers.The research method used in this research is descriptive verification with a quantitative approach, to determine the significant relationship between the variables of brand image, service quality to customer satisfaction and customer loyalty. The population in this study were customers of the Kuningan Post Office, users of special express mail delivery services, amounting to 1,769. Techniques and data sources were obtained from literature studies and questionnaires to 298 respondents who were designated as samples with a significance level of 5%.The results of the hypothesis test indicate that the variables of brand image and service quality partially have a positive and significant effect on customer satisfaction. Customer satisfaction variables partially have a positive and significant effect on customer loyalty. Brand image variables partially have a positive and significant effect on customer loyalty. Service quality variable partially does not have a significant effect on customer loyalty. Simultaneously, brand image and service quality have a positive effect on customer satisfaction and loyalty.�Keywords: Brand Image; Service Quality, Customer Satisfaction, Customer Loyalty.

Trust in Courier Services and Its Antecedents as a Determinant of Perceived Service Quality and Future Intention to Use Courier Service

Service quality perceived by clients should be a crucial element in the process of co-creating sustainable services. This article aimed to examine relationships between five constructs: the usefulness of courier services, the ease of use of courier services, the trust in courier services, the service quality, and the future intention to use courier services. This research focuses on courier services. An electronic questionnaire was used to conduct confidential interviews. It was distributed between January and March 2019. The number of questionnaires returned by courier service customers amounted to 1073. The authors used generalized least squares (GLS) of structural equation modelling (GLS-SEM) to verify the hypotheses. The obtained results confirmed statistically significant relationships between the variables of the ease of use and the trust in service, the usefulness and the trust in service, the trust in service and the service quality and finally, the service quality and the future intention to use the services. The obtained results confirmed an important role of technological aspects in courier service quality, which will become the main determinant of the development of this sector in the future. The authors proposed a new approach to the definition of trust in service. Apart from the interpersonal trust, they shed more light on the trust in the supplier, i.e., the trust in the used technologies.

Data Envelopment Analysis for Malaysia Courier Services Performance and Customer Satisfaction

One of the key issues of the current courier services in Malaysia is the efficiency of the courier itself. In today's competition, many factors have recognized that influence the efficiency of courier services. Hence, numbers of analytical models and formu las were introduced to measure the efficiency of courier service. This paper presents a practical approach for identifying the level of customers’ satisfaction towards courier service companies using Data Envelopment Analysis and four courier services whic h were Poslaju, City - Link Express , J&T Expres s, and GD Express in Hulu Terengganu were selected. Data Envelopment Analysis is chosen in this study because it can deal with complex connections between several inputs and outputs on performance evaluation iss ues. The input criteria considered in this study are assurance, empathy, reliability, responsiveness, tangibility, and price. Meanwhile, customer satisfaction is chosen as the output criteria. The results showed that Poslaju is ranked as the most efficient company, followed by City - Link Express in second and J&T Express as the third. The least efficiency score obtained makes GD Express as the last ranked courier service among these four courier services. Furthermore, the results are mainly influenced by the input criteria of assurance, empathy, and tangibility. This study helps the customer to select the most efficient courier service that can save their time, money, and energy. Finally, this study also can guide courier services to decide on which criteria are effective to be improved to enhance their business performance.

Heuristic Route Adjustment for Balanced Working Time in Urban Logistics with Driver Experience and Time-Dependent Traffic Information

This article proposes a method to reduce working time violations of a real-world courier service in the urban logistics with time-dependent traffic information. The challenge is to reduce working time violation without creating significant changes to the urban logistics plan which provides city coverage to each driver. Furthermore, courier businesses require time-dependent traffic information to have an integrated traffic routing plan. This process will require very long enquiry time as the traffic information is available online, but a good decision must be made as soon as possible. To tackle the problem, we first propose a heuristic method for route adjustment using a particular traffic time instance (single traffic time). The route solution obtained from the single traffic time is subsequently transferred to the time-dependent traffic scenario. Computational results demonstrate that the heuristic route adjustment algorithm could decrease working time violations and create a balanced working time solution. We include also in-depth analyses on the optimal working time, and the effect of using a single traffic time solution in the time-dependent traffic information environment. The obtained results illustrate the effectiveness of our approach in solving the real applications of time-dependent vehicle routing in urban logistics.

ANALISA E-CRM PADA PT TIKI JALUR NUGRAHA EKAKURIR (JNE) DENGAN KERANGKA KERJA DYNAMIC CRM

PT Tiki Jalur Nugraha Ekakurir or often called JNE is a courier service provider or goods delivery company. Developments in the business world, people's lifestyles, as well as developments in information technology such as the rise of e-commerce have made the demand for shipment handling grow. Along with this, JNE does not stop developing until there. JNE makes CRM innovations that are expected to improve service and convenience to customers. In this study the authors will analyze CRM from JNE based on the Dynamic CRM framework. Discuss the features and drawbacks of this form of CRM.

Severe Acute Respiratory Syndrome-Coronavirus-2 (SARS-CoV-2): A Perspective Through the Lens of the Veterinary Diagnostic Laboratory.

The SARS-CoV-2 pandemic has resulted in unprecedented challenges to veterinary diagnostic laboratories. These challenges include partial or complete shutdowns, interrupted courier services, disruptions in workflow and diagnostic testing, new physical distancing practices, protocol development or enhancement for handling samples from high-risk or susceptible species, and fulfilling requirements for pre-test permission approval from state and federal veterinary agencies, all of which have been implemented to prevent or minimize exposure and transmission of SARS-CoV-2 locally or regionally. As in people, SARS-CoV-2 infects animals through direct animal-to-animal contact and aerosol transmission between animals. Humans can also infect pets or other animals in their care and, although human-to-human transmission is the main route of viral spread in people, infected animals and specimens of their bodily fluids or tissues are a potential source of infection for veterinarians and technical or laboratory personnel that are handling them. In this perspective, we discuss how SARS-CoV-2 has necessitated rapid changes in laboratory operation to minimize zoonotic risk to personnel and to implement tests for identifying the virus in animals. The pandemic has highlighted the adaptability and quick response of veterinary diagnosticians to an emerging infectious disease and their critical role in maintaining animal health, while synergizing with and protecting human public health.

The risk of rediscovery: fast population decline of the localized endemic Chilean stag beetle Sclerostomulus nitidus (Coleoptera: Lucanidae) suggests trade as a threat

Abstract Rediscovery should be a celebratory event, but caution must be taken when making it public. Collectible species previously thought to be extinct are generally rare, which continuously increases the commercial value every time an individual is collected until extinction. This is the case with the recently rediscovered saproxylic beetle Sclerostomulus nitidus (Benesh, 1955), rediscovered in 2012, whose only known global population inhabits one sole mountain, Cerro Poqui, Chile. We sampled 146 dead logs per year and found that abundance per log of Sclerostomulus nitidus decreased by 93% in a 5‐year period (2013–2018) and estimated the probability of finding at least one individual is likely to approach zero by 2030 following a linear trend. Sclerostomulus nitidus is listed as Critically Endangered by Chilean Law due to restricted geographic range, but we propose a need for new IUCN Red Listing resulting from our observations of ongoing population size reduction and the projected probabilities of finding an individual. While in the field, we witnessed ongoing collection and so present evidence of online trade of Sclerostomulus nitidus. Therefore, to complement the study of the ecology of S. nitidus, we suggest a focus on unifying national and international policies regarding traded or trafficked species. National policy might be up to speed, but international legislation regarding trading of wildlife, such as CITES, are outdated. Making national and international policy compatible would open possibilities for serious discussions with courier services regarding transparency and monitoring processes used to stop unfettered trading or trafficking to which recently rediscovered species are most vulnerable.

Snails as Taxis for a Large Yeast Biodiversity

Yeasts are unicellular fungi that harbour a large biodiversity of thousands of species, of which particularly ascomycetous yeasts are instrumental to human food and beverage production. There is already a large body of evidence showing that insects play an important role for yeast ecology, for their dispersal to new habitats and for breeding and overwintering opportunities. Here, we sought to investigate a potential role of the terrestrial snails Cepaea hortensis and C. nemoralis, which in Europe are often found in association with human settlements and gardens, in yeast ecology. Surprisingly, even in a relatively limited culture-dependent sampling size of over 150 isolates, we found a variety of yeast genera, including species frequently isolated from grape must such as Hanseniaspora, Metschnikowia, Meyerozyma and Pichia in snail excrements. We typed the isolates using standard ITS-PCR-sequencing, sequenced the genomes of three non-conventional yeasts H. uvarum, Meyerozyma guilliermondii and P. kudriavzevii and characterized the fermentation performance of these three strains in grape must highlighting their potential to contribute to novel beverage fermentations. Aggravatingly, however, we also retrieved several human fungal pathogen isolates from snail excrements belonging to the Candida clade, namely Ca. glabrata and Ca. lusitaniae. Overall, our results indicate that diverse yeasts can utilise snails as taxis for dispersal. This courier service may be largely non-selective and thus depend on the diet available to the snails.

Role of Porter’s Generic Strategies on Determining Competitive Advantage of Postal Corporation of Kenya Courier Services

Role of Porter’s Generic Strategies on Determining Competitive Advantage of Postal Corporation of Kenya Courier Services

Rancang Bangun Aplikasi Helper Shopping Berbasis Mobile

<p><em>One of the daily activities carried out by the community to fulfill their daily needs is shopping. These activities can be done anywhere and anytime such as shopping through an online shop that is accessed through various devices such as smartphones or computers. With the convenience that there are some people feel it is not enough. This is because for some people who have a busy life will not have enough time to take the items that have been purchased at the online shop and there is still a lack of goods delivery services that will deliver the goods. The purpose of this study is to design a mobile-based Helper Shopping application that can be an alternative medium for the public in shopping and using courier services as a delivery service. In this application the buyer will order goods at the seller, then a courier will take the goods that have been ordered by the buyer at the seller's shop and deliver the item to the buyer. The method used in this research is the method of data collection by the method of observation, interview methods and literature methods then the data are analyzed into the steps of making an application. This research produces a mobile-based Helper Shopping application that allows people to make buying and selling transactions anywhere easily and using courier services as a delivery service.</em></p>

Detained settlements: The infrastructures and temporalities of digital financial transactions between the United States and Cuba

In this article, I trace how payment and money transfer systems in Cuba have expanded from underground courier services to digital platforms such as Airbnb and Bitcoin wallets. I focus here on payments being halted and deferred because of U.S. embargo restrictions that prevent correspondent relationships with Cuban retail banks and constantly flag transactions initiated in Cuba. Cubans and visitors to Cuba operating on these digital platforms are therefore exposed to new risks and forms of precarity. In the absence of a robust payment infrastructure, electronic transactions between the two countries have to be propped up and secured by networks of cash circulation. A social infrastructure of trust and informal networks emerges through which digital payment rails get repurposed to settle accounts, particularly when electronic payments get detained. This complicates the premise that cashless futures make payments more inclusive, efficient, secure, or in some cases decentralized, by showing how the histories of U.S. sanctions impede and cripple the ways electronic payment infrastructures work in practice, creating forms of exclusion for those located in “prohibited” regions of the globe.

A Study on the Utilization of Low Temperature Courier Service and Efficient Operation Measures

국내 냉동, 냉장상품의 온라인 쇼핑 거래금액은 최근 급격한 성장률을 보이며, 온라인 쇼핑의 성장과 함께 택배시장의 성장을 사실상 견인하고 있다. 그러나 우리나라는 저온 상품의 국내 법적 유통기준이 명시된 ‘식품공전’의 ‘냉동, 냉장제품 운반기준’에 대한 조항의 양면성으로 콜드체인 인프라를 구축하여 서비스를 운영하는 택배사는 전무한 실정이며, 저온 화물에 대한 택배 배송 은 스티로폼 박스에 드라이아이스, 아이스팩 등의 보냉제를 적입하여 별도의 냉동, 냉장기가 설치되지 않은 일반 차량으로 실온 배송을 하고 있는 상황이다. 본 연구는 저온 화물에 대한 택배서비스를 이용해 본 경험이 있는 300명의 표본을 대상으로 설문조사를 실시하여, 콜드체인 인 프라가 구축되지 않은 국내 택배서비스 시장에서 화물의 선도와 품질에 관련된 이용실태를 파악하고 문제점을 도출함으로써 보다 정교한 저온 냉동·냉장화물의 물류체계 정립에 기여하고자 한다. 나아가 우리보다 앞서 저온 택배서비스에 대한 인프라를 구축 한 일본의 사례를 참고하여 국내에 적용 가능한 발전방안을 검토하고 관련 대안을 제시하는 등 중장기 정책 방향을 모색하고자 한다.The amount of online shopping transactions of frozen and refrigerated products in South Korea has grown about 65 percent over the past four years to 13.4 trillion won in 2018 from 4.7 trillion won in 2014, effectively driving the growth of the parcel service market along with the growth of online shopping. However, due to the ambivalence of the clause on the “cold, refrigerated product transport standard” of the Food and Drug Administration, the delivery service for cold cargo is now being replaced by a refrigeration system in Styrofoam boxes, dry ice packs, etc. Moreover, it is difficult to guarantee delivery quality of refrigerated goods as they are delivered to regular vehicles without separate freezers and refrigerators. Through an empirical analysis on delivery service for cold cargo, this study identified problems related to the current status and quality of refrigerated cargo in Korea, while seeking policy directions for the establishment of cold chain systems in the future. In this regard, Japan’s low-temperature delivery service and cold-chain system are deemed to be not only worthy of reference but also suggest a good future direction.

An Empirical Study on the Privacy Protection Intention and Behavior of B2C Delivery Services User: TRA (Theory of Reasoned Action) Approach

B2C 택배서비스 이용자의 프라이버시 보호에 대한 중요성이 높아짐에도 불구하고, 택배서비스 이용자들의 프라이버시에 대한 신념, 태도, 행동의도, 행동의 영향관계를 분석한 연구는 찾아보기 힘든 실정이다. 본 연구에서는 택배서비스 이용자들의 프라이버 시 보호심리가 프라이버시 보호행동에 미치는 영향관계를 조사하였다. 본 연구에서는 합리적 행동이론을 이용해 이론적 프레임워 크를 개발하였다. 그리고 제안된 이론적 프레임워크를 토대로 택배서비스 이용자의 인지된 지식역량, 프라이버시에 대한 태도, 프 라이버시 보호규정 준수의도, 개인정보 통제의도, 프라이버시 보호행동의 영향관계에 대한 연구모델을 제안하였다. 본 연구에서는 택배서비스 이용 경험이 있는 사람을 대상으로 설문조사를 하였고, 조사를 통해 획득된 응답자료를 PLS 분석을 수행하였다. 실증 분석 결과를 살펴보면, 택배서비스 이용자의 인지된 지식역량은 프라이버시 보호를 위한 태도에 영향을 미치는 것으로 나타났다. 그리고, 택배서비스 이용자의 프라이버시 보호에 대한 태도는 프라이버시 보호규정 준수의도와 개인정보 통제의도에 양의 영향을 미치는 것으로 나타났다. 더불어 택배서비스 이용자의 프라이버시 보호규정 준수의도와 개인정보 통제의도는 프라이버시 보호를 위한 행동에 영향을 미치는 것으로 나타났다. 본 연구결과는 택배서비스 이용자의 프라이버시 보호에 대한 이론적 기여를 제공하 였을 뿐만 아니라, 실무적으로 프라이버시 보호에 유용한 정보를 제공할 것이다.Although the importance of the privacy protection behavior of B2C (Business to Customer) delivery services users (e.g., courier services users) are increasing, studies on the subjective belief, attitude, behavioral intention, and behavior of B2C delivery services users regarding privacy protection behavior are hard to find. This study investigates how B2C delivery services users induce psychological behavior to protect their privacy. This study develops a theoretical research framework to explain the privacy protection behavior of B2C delivery services users by TRA (Theory of Reasoned Action). And based on the theoretical research framework, this study suggests the research model of PKC (perceived knowledge capability), PA (privacy attitude), PCI (privacy compliance intention), ICI (information control intention), and PPB (privacy protection behavior) of B2C delivery services users. In this study, a questionnaire survey was conducted for people who have actual experience of using B2C delivery services, and empirical analysis was conducted using PLS approach. The results of this empirical analysis show that PKC (perceived knowledge capability) of B2C delivery services users affects PA (privacy attitude) to protect personal information. In addition, users’PA (privacy attitude) has a significant influence on PCI (privacy compliance intention) and ICI (information control intention). In addition, PCI (privacy compliance intention) and ICI (information control intention) of B2C delivery services users was found to affect PPB (privacy protection behavior). The research findings not only provide theoretical contributions to the privacy protection of B2C delivery services users, but also suggest practical privacy protective contribututions to B2C delivery industry.

Role of Porter’s Generic Strategies on Determining Competitive Advantage of Postal Corporation of Kenya Courier Services

In order to thrive amidst globalization, corporations and enterprises have to compete with each other on the global scale. Competition for market share has become turbulent and most likely, only the most efficient and effective companies will thrive and win out. The Postal Corporation of Kenya is one such corporation that has been caught out by global and regional competition threatening its survival. The purpose of this study was to investigate the role of porter’s generic strategies in determining competitive advantage of postal corporation of Kenya courier services. The study was anchored in the Porter’s generic strategies. The study was undertaken using a descriptive cross-sectional survey research design. The target population comprised of forty five senior staff of Postal Corporation of Kenya which included one general manager, eleven departmental heads and thirty three branch managers. A semi-structured questionnaire was used to collect data. A Cronbach coefficient of 0.88 was achieved for the study variables. Data was analyzed using descriptive statistics, which comprised of frequencies, percentages, mean and standard deviation. Chi-Square test and analysis was used to assess the possible association and relationship between strategies adopted by postal corporation of Kenya and competitiveness in the courier services. The study found Porter’s generic strategies had association with Competitive advantage of Postal Corporation of Kenya. The study concluded that Porter’s generic strategies are important strategic determinants of competitive advantage in the postal corporation of Kenya courier services. The study recommended that Postal Corporation of Kenya should focus on cost leadership and differentiation in order to enhance competitiveness in the market as the long term strategies for survival.