Electric vehicle (EV) wireless charging technology has recently attracted a lot of attention and has a broad potential for commercial application development. A fundamental performance indicator of wireless charging systems is efficient transmission. Magnetic coupling mechanism design and circuit parameters have the greatest effects on the transmission efficiency of the system. In this study, the output power and efficiency of the wireless power transfer (WPT) circuit were theoretically computed based on the LCC-type resonant network. Simulation studies demonstrate that the transmission efficiency and output gain deviate significantly from the expected value when circuit parameters are changed. To improve transmission efficiency, the optimal impedance configuration was created using a semi-controlled rectifier circuit. Based on electromagnetic field theory and equivalent magnetic circuit model, a new contactless transformer structure was optimized and created, and the new contactless transformer had a higher coupling coefficient. The coil offset had a greater impact on the transmission efficiency. The results indicate that within a certain distance, the coupling coil offset had no impact on transmission efficiency, and beyond that distance, the transmission efficiency was almost non-existent. Both the feasibility of the practical verification and the accuracy of the theoretical study were tested using a low-power wireless charging experimental setup. This paper provides design guidelines for wireless charging systems using circuit parameter sensitivity analysis and contactless transformer optimization design.