This paper contributes to the recent research on “export sophistication,” or the composition of a country's export portfolio. The central question of the current study is what determines a country's level of export sophistication. I argue that a synergetic relationship between state and society positively contributes to the level of export sophistication. The logic behind the argument is that the socially optimal level of investment in new products can only be realized if both the firm and the government find it individually profitable to carry out the investment. In cases whereby either or both lacks private incentive to invest, higher synergy between public and private sectors makes such joint investments more likely to occur. This logic is formally illustrated using a simultaneous game with incomplete information. The central hypothesis is tested using time series cross‐sectional data. The key empirical novelty of this paper is the construction of a “synergy index” based on Peter Evans' conceptualization of the term. Overall, the data give good support to the hypothesis. This relationship is particularly robust for the subsample of countries with intermediate levels of synergy. Furthermore, there is evidence suggesting that state‐society synergy is subject to diminishing returns as its values get higher.