In the context of an updated Lagrangian formulation, a computational model is developed for analyzing the steady-state frictional rolling contact problems in nonlinear viscoelastic solids. Schapery's nonlinear viscoelastic model is adopted to simulate the viscoelastic behavior. In addition to the material nonlinearity, the model accounts for geometrical nonlinearities, large displacements, and rotations with small strains. To satisfy the steady-state rolling contact condition, a spatially dependent incremental form of the viscoelastic constitutive equations is derived. Consequently, the dependence on the past history of the strain rate in the stress–strain law is expressed in terms of the spatial variation of the strain. The contact conditions are exactly satisfied by employing the Lagrange multiplier approach to enforce the contact constraints. The classical Coulomb's friction law is used to simulate friction. The developed model is verified and compared and good agreement is obtained. The applicability of the developed model is demonstrated by analyzing the steady-state rolling contact response of viscoelastically walled-wheel over rigid foundation. Moreover, the obtained results show remarkable effects of the rotational velocity and the viscoelastic material parameters on the mechanical response of steady-state frictional rolling contact.