The rapid growth of population in the period from the mid-16th century stimulated internal trade by increasing consumer demand in a wide range of commodities. Inevitably, the food market was one of the first and most thoroughly affected and prices rose rapidly in the late 16th and early 17th centuries. Whilst the increase was particularly noticeable in the cost of grain, a similar pattern can be seen in the movement of prices for livestock and animal products. If the inflationary spiral indicates that the supply did not keep pace with demand, nonetheless, various developments in agriculture and in marketing institutions did help to alleviate the situation. Farmers, especially the larger ones, became more market oriented and tended to develop a specialization in those products best suited to the area. Thus, the north Shropshire Plain became a very important dairy producing region in the 17th century, transporting cheese all round the country. Fairs, too, began to specialize and this attracted people from further afield. With the growth of long distance trade there emerged a class of specialist middlemen who alone had the time and the expertise to organise the market on more than a local level. The cattle trade was not exempt from these influences with large numbers of animals moving between breeding, rearing, and fattening areas and it is the purpose of this paper to illustrate these trends by reference to the trade in Shropshire.
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