7508 Background: In a placebo-controlled trial, E prolonged survival of unselected aNSCLC patients (pts) not eligible for further chemotherapy. Two phase II studies suggested that first-line treatment with E might be a valid alternative to chemotherapy. Methods: An independent non profit phase 3 trial was designed to test whether overall survival in the experimental arm, first-line E (150 mg/d po) followed at progression by CG (C 80 mg/m2 d1 + G 1,200 mg/m2 dd1&8, q3w), was not inferior than in the standard first-line CG followed at progression by E. Stage IV/IIIb (with supraclavicular nodes or pleural effusion) NSCLC pts, PS 0-1, were eligible. With a 1.25 upper limit of 95% CI of hazard ratio (HR) of death, 80% power, 0.025 1-sided alpha, a sample size of 900 pts was calculated. Secondary end-points: progression-free survival, response, toxicity, quality of life, cost-efficacy analysis, correlative studies on tumor and blood samples. Results: From Dec 06 to Nov 09, 760 pts were randomized, 380 in each arm, 612 in Italy, 148 in Canada. Baseline characteristics were balanced between arms. Median age (range) was 62 (27-81); females were 256 (33.7%); 422 (55.5%) pts had adenocarcinoma; 157 (20.6%) were never smokers; 24 (3.2%) were East-Asian. At the planned interim analysis done after 340 deaths (half of the events required for final analysis), 151 and 189 in the standard and experimental arms, HR of death in the experimental arm was 1.40 (95% CI 1.13-1.73), p = 0.002; the boundary of study interruption for inferiority was crossed. Median survival was 10.8 months in the standard and 7.7 in the experimental arm. There was no heterogeneity of the HR across gender, smoking habit, and histotype subgroups. The IDMC recommended early study termination and cross-over to CG was offered to pts receiving first- line E. Conclusions: A strategy based on first-line E followed by CG at progression is inferior than the reverse standard one, in unselected patients with aNSCLC. Data on compliance and selected secondary end-points will also be presented. Supported by Roche. Eudract #2005-005968-90; NCT00349219. Author Disclosure Employment or Leadership Position Consultant or Advisory Role Stock Ownership Honoraria Research Funding Expert Testimony Other Remuneration Roche Roche Roche