Cosmetic Market Research Articles

Influence of Greenwashing on Customer Satisfaction, Perceived Quality of Environmentally-Friendly Products, and Green Word-of-mouth: In Cosmetics Industry

Greenwashing began in the 1960s when hotels started asking customers to reuse towels to save the environment and save costs for laundry. In many industries including the cosmetics industry, the green market has been growing as companies need to include the concept of sustainability in their business plans. In the past ten years, the market for natural and organic cosmetics has been expanding. Therefore, it is needed to ascertain customers' perception of greenwashing. We evaluated the influence of greenwashing on perceived ecological sustainability, customer contentment, and the dissemination of favorable word-of-mouth for environmentally friendly products. Descriptive and quantitative methods were used to investigate the correlation of variables from the data collected using non-probability and purposive sampling from 200 participants.

Back to Basics: A Review on Skincare by Ayurveda vis a vis Contemporary Science

Skin is the largest part of integumentary system. It not only prevents diseases but also enhances the appearance. Humans have always been curious about young and glossy skin. But the prevalence of skin issues has increased since few decades. This has raised demand of over-the- counter cosmetic products. The market of cosmetics is reportedly growing in India. Though such products have aesthetic property, they may lead to adverse effects. Ideal skincare includes a range of practice done to keep skin healthy and attractive. So, it has both preventive and aesthetic value. Ayurveda literature contains a scattered but detailed description about nurturing the skin and keeping it healthy. Apt use of Panchakarma (bio-cleansing regimen), Rasayana (rejuvenation therapy), judicious incorporation of Pathya Ahar-Vihar (diet and lifestyle regimen) described along with local applications like Abhyanga (massage), Lepa (topical application of medicinal paste) is the soul of skincare in Ayurveda. This article focuses on collecting and studying Ayurvedic perspective of skincare in the context of contemporary science. It would help for better understanding of described modalities and effective skincare practice in todays’ era.

E-Customer Satisfaction And Consumer Attitudes Toward Mobile Augmented Reality Advertisements In The Indonesian Cosmetics Market

E-Customer Satisfaction And Consumer Attitudes Toward Mobile Augmented Reality Advertisements In The Indonesian Cosmetics Market

An anlysis on Impact of the Korean Wave on Changes of Cosmetics Market in Malaysia

An anlysis on Impact of the Korean Wave on Changes of Cosmetics Market in Malaysia

The Effects of Opinions on AI-based Customized Cosmetic Preparation Managers on Potential Demand Values and Development Directions

Currently, the AI-based customized cosmetic market is the time when customized strategies for potential demand and development are needed with the aim of popularization. This study was conducted to investigate the effect of opinions on AI-based customized cosmetic preparation managers on the potential demand values and development directions, and to provide useful data for the AIbased customized cosmetic industry. For the data analysis, the final 827 copies of data collected for women interested in AI-based customized cosmetics in Seoul and Gyeonggi Province were analyzed using SPSS WIN 20.0. The results of the study are as follows: First, the opinions of AI-based customized cosmetic preparation managers influenced the quality value, social ethical value, and economic value factors of the potential demand values of AI-based customized cosmetics and did not affect the brand value factors. Second, it was found that the opinions of AI-Based customized cosmetic preparation managers influenced the development directions of AI-Based customized cosmetics. Therefore, based on this study, it will be able to contribute to expanding the role of AI-based customized cosmetic preparation managers, strengthening their utility through education, and establishing strategic marketing for the AI-based customized cosmetic industry.

Topically applied GHK as an anti-wrinkle peptide: Advantages, problems and prospective

Introduction: Peptides are promising and attractive anti-wrinkle active ingredients, amongst which glycyl-histidyl-lysine peptide (GHK) is one of the most broadly promoted peptide for topical application. This simple sequence of amino acid residues not only has the capability of tissue regeneration and the enhancement of collagen and glycosaminoglycans synthesis but also is able to increase nerve outgrowth and angiogenesis. Consequently, GHK has several properties, from wound healing to prevention/reduction wrinkles. GHK-Cu and Pal-GHK are metal complex and palmitoylated derivatives of GHK, respectively. Although GHK-Cu and Pal-GHK are widely used in anti-wrinkle products available on the cosmetic market, the published information on their skin permeability, effectiveness, physicochemical properties and so on is insufficient. Methods: This review aims to highlight whether GHK is sufficiently effective on wrinkle prevention/reduction. Apart from the effectiveness, another question that is tried to be answered is whether skin permeability of GHK allows it to act as an anti-wrinkle peptide at its site of action? Skin permeation enhancement methods employed so far are also reviewed. Results: Based on cellular studies, undoubtedly, GHK can be considered as an anti-wrinkle ingredient. Although GHK-Cu and Pal-GHK have been of interest as effective peptides to be incorporated in the anti-wrinkle products, there is a surprising absence of clinical studies using them. Metal complexation and chemical modification with a hydrophobic moiety increase permeability of this peptide. Besides, cell penetrating peptides seem promising to increase skin permeation of GHK and its derivatives. Skin pretreatment with microneedles also has the potential to be further studied for permeation enhancement of such peptides. As peptide ingredients, their formulation may encounter some challenges, mainly due to their hydrophilic (high aqueous solubility and low partition coefficient) and unstable nature. Conclusion: Although GHK-Cu and Pal-GHK are effective and relatively skin permeable, their permeability could be successfully increased using permeation enhancement methodologies.

Preparation of VC nanoliposomes by high pressure homogenization: Process optimization and evaluation of efficacy, transdermal absorption, and stability

Vitamin C (VC) possesses antioxidant and whitening effects. However, its effectiveness is hindered by challenges such as instability, impaired solubility, and limited bioavailability hinder. In this study, VC was encapsulated in nanoliposomes by primary emulsification and high-pressure homogenization. The VC nanoliposomes were comprehensively characterized for their microscopic morphology, particle size, polydispersity index (PDI), and encapsulation efficiency (EE). Orthogonal experiments were designed to optimize the optimal preparation process, and the antioxidant activity, whitening efficacy, transdermal absorption, and stability of VC nanoliposomes were evaluated based on this optimized process. The findings demonstrated the high reproducibility of the optimal process, with particle size, PDI, and EE values of 113.502 ± 4.360 nm, 0.104 ± 0.010, and 56.09 ± 1.01 %, respectively. Differential scanning calorimetry analysis showed effective encapsulation of VC nanoliposomes with better thermal stability than aqueous VC solution. Besides, the VC nanoliposomes demonstrated excellent antioxidant and whitening effects in efficacy experiments, stronger skin permeability in transdermal experiments and fluorescence tracking. Furthermore, storage stability tests indicated that the VC in nanoliposomes remained relatively stable after 60 days of storage. These findings highlighted the potential use of VC nanoliposomes in a wide range of applications for the cosmetic market, especially in the development of ingredients for skin care products.

Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products\’ Purchase Decision

Marketing firms navigate a dynamic environment characterized with volatility and complexity, where survival hinges upon adaptability and responsiveness to external forces. The pursuit of rapid growth, profit and competitive advantage in the cosmetics market often leads some companies to engage in unlawful and unethical practices, including copyright and trademark infringement and misleading marketing, which creates problems for honest consumers and the entire industry’s sustainability and leads to legal cases of fraud. This has led to the emergence of a specific type of marketing ‒ forensic marketing, characterised by a thorough check (often in a legal context) of all the facts and data accompanying marketing policy. This study examines how forensic marketing dimension influence the consumer behavior using the case study of 3 skincare products in Nigeria, including the impact of copyright violation on brand awareness, trademark infringement on consumer patronage, and the impact of misleading advertising on consumer loyalty. In solving this problem, the article analyses the provisions of the Theory of Buyer Behaviour, the Nicosia Model and the Psychoanalytic Model. The study is based on the results of an online survey of 384 Nigerian consumers of cosmetic skincare products (a five-point Likert scale was used for answers, Bill Golden technique was used to determine the sample size, Cronbach’s Alpha test was used to confirm reliability, and SmartPLS software was used for data processing). Descriptive (frequency, percentage, mean, standard deviation, and skewness) and inferential (structural equation modelling (SEM) by utilising the partial least squares (PLS) version) analyses were carried out. The modelling empirically confirms the validity of all three hypotheses: 1) respondents perceive copyright infringement as having a significant relationship with brand awareness, with the strongest impact on a product idea, moderate impact on brand name, and weak impact on promotion strategy; 2) trademark infringement practices have a significant impact on consumer patronage, with design having the strongest impact, signs and symbols having a moderate impact, and colour having a weak impact; 3) deceptive marketing practices have a significant impact on customer loyalty, with advertising having the most significant impact, product quality having a moderate impact, and labelling and packaging having a weak impact. The article emphasises the importance of regularly informing consumers about the quality and features of products, as well as encouraging whistleblowers through reward systems. By adopting ethical marketing practices, companies can build a reputation that will ultimately benefit society, strengthen their reputation, and influence consumer purchasing decisions.

Features of pharmaceutical consulting by specialists of pharmacy institutions for the problem of hair loss in pharmacy visitors

Introduction. The problem of hair loss affects different segments of the population, regardless of gender or age, and may be a consequence of diseases of various etiologies. Most patients with hair loss problems go directly to pharmacies, bypassing the doc­tor's office. A pharmaceutical worker becomes a key figure in the process of advising and informing patients on the appropriate choice and use of medicines, dietary supplements and cosmetic products in case of a problem. The aim of the work was to study the information and educational needs of specialists of pharmacy institutions of the Republic of Crimea, as well as their awareness of pharmaceutical counseling for pharmacy visitors suffering from hair loss (alopecia). Materials and methods. The assessment of the competence of pharmacy employees in dealing with hair loss problems through compe­tent pharmaceutical counseling and providing information to patients was carried out using a questionnaire. The frequency of the re­spondents' choices of the response options was reflected through the compilation of distribution series for each question. Results. According to pharmaceutical workers, people aged 31 to 45 years old (45%) most often resort to help in a pharmacy. The most in demand are cosmetic products for topical use (47%), as well as dietary supplements and drugs for systemic use (38%). The analysis of the assortment of pharmacies revealed the predominance in the pharmaceutical market of cosmetics for scalp care and hair restoration (39.8%), dietary supplements (31.5%), as well as over-the-counter medicines (25.9%). The main causes of hair loss were stress conditions (18.1%), diseases of the gastrointestinal tract (14.6%), hormonal imbalance (17.7%), insufficient blood supply to hair follicles (15.4%). The majority of respondents answered in the affirmative to the question about their desire to improve their knowledge on the problem of al­opecia, as they came to the conclusion that there was a lack of knowledge to fully advise pharmacy visitors in order to solve the problem of hair loss. Conclusion. The results of the analysis indicate the need for educational courses aimed at improving the skills of specialists of pharmacy institutions in competent pharmaceutical counseling of visitors with the problem of hair loss.

Comparing Marketing Strategies for Cosmetics Between China and The U.S.

This study presents a comparative study of promotional strategies in the cosmetic industry within two major global markets: The United States and China. They were chosen for this study because they are the two greatest e-commerce beauty markets in the world. The focus is on how digital transformation has reshaped these strategies, with a case study of L’Oréal providing practical insights. This topic is chosen for study due to the transformation of traditional marketing to digital marketing, especially with the emergence of social media marketing. The analysis reveals that while both markets have embraced digital marketing, there are significant differences in their approaches. In China, a more integrated strategy has emerged, leveraging E-commerce platforms to reach a broader consumer base and stimulate consumption. In contrast, the U.S. cosmetic market relies more on traditional promotional channels and offers fewer E-commerce discounts, with a slower adoption of live-streaming culture. However, U.S. firms continue to utilize digital channels to foster brand awareness, as demonstrated by L’Oréal's significant advertising expenditure and influencer collaborations. The study uses the literature review method with over three hundred of sources to synthesize and compare evidence in the U.S. market could potentially benefit from integrating more elements of the Chinese digital marketing strategy, particularly with respect to discounts and live-streaming. This study sheds light on the potential for adapting successful promotional strategies across diverse markets while acknowledging cultural and regional specificities. Despite its focus on top brands, future research could explore strategies employed by smaller firms and extend the comparison to other sectors.

Study on the Development Path of Cosmetics in China

With the improvement of economic level and the change of people's consumption concept, cosmetics have become an essential item in people's life, which led to the outbreak of the personal care industry of cosmetics and provided the soil for private business. With the development of China's economy and the improvement of consumption capacity, since the millennium, domestic cosmetics brands have begun to rise, especially as the post-90s and post-95s become the main consumers, China-Chic consumption has become a trend, Since 2016, a large number of cutting-edge brands (such as Huaxizi and Perfect Diary) have emerged to promote the comprehensive rise of domestic products, breaking the long-standing pattern of foreign brands leading the beauty and personal care market. Therefore, China's cosmetic market has made remarkable progress in recent years, and more and more Chinese brands are loved by people, thanks to the rapid development of the Internet, which has indirectly led to the live bandwagon. This paper will introduce the market scale of Chinese cosmetics in detail, as well as discuss the current situation and problems of the development of Chinese cosmetics. Finally, the paper will illustrate the development path and outlook of China's cosmetics in terms of investment in research funding and digital transformation.

The Perception of Cosmetic Brand Names among Saudi Consumers: Implications for Intercultural Advertising

As the global cosmetics market expands rapidly, the importance of cultural sensitivity in advertising becomes evident. However, certain brand names used internationally may unintentionally offend specific audiences due to linguistic and cultural differences. This study examines the perceptions and attitudes of 770 Saudi individuals toward brand names deemed inappropriate or provocative within the Saudi sociocultural context. The research aims to shed light on the implications for intercultural advertising targeting Saudi consumers. The findings reveal strong negative reactions to brand names with sexual references, with respondents using terms such as "disgusting," "shocking," and "shameless" in their descriptions. The study also highlights the impact of these names on religious and moral values cherished in Saudi society. The implications for international cosmetic companies targeting Gulf consumers include careful consideration of name translations and connotations in Arabic-speaking markets, involvement of local expertise in advertising campaigns, and enhanced cultural sensitivity training for marketing professionals operating abroad. This research contributes to the understanding of intercultural advertising and provides insights for improving cultural competence in English language education, particularly in the context of teaching English for advertising. By raising awareness of these issues, appropriate choices of brand identifiers can be discussed to benefit both businesses and target audiences.

CURRENT TRENDS IN THE DEVELOPMENT OF THE COSMETIC MARKET

Cosmetics are an important consumer product, whose popularity is confirmed by the huge volume of sales in the global market. On the world market, perfumery and cosmetic products are produced by over 500 enterprises and firms, but about half of all production is concentrated in the hands of only seven largest companies. This article presents key economic indicators related to concentration and dominance in the cosmetics market, as well as major changes in the industry and individual companies. The importance of this problem lies in the fact that in light of growing consumer demand for new products, the development of brands in the cosmetics industry is becoming more intense. In such conditions, strong competition forces manufacturers to continuously introduce new products to the market to expand their range and increase sales volumes. Purpose. The purpose of this article is to study the market of cosmetic products to determine the trend in the development of the cosmetics market. Methods and materials. The article presents the result of a review of the global cosmetics market. To collect information, the method of desk research is used, that is, the processing of information that has been presented on official websites. The result is based on the systematic collection, structuring and analysis of qualitative and quantitative data during the review of the cosmetics market. The Herfindahl-Hirschman index is used to calculate the degree of monopolism in this market. Results. The analysis showed that today there are seven large corporations operating on the world market, owning a total of 182 companies producing a wide variety of goods. One of the leading companies is the French company L’Oreal, whose profit in 2022 amounted to $ 40.3 billion. The general state of the market is growing at different rates every year. For example, in 2019, the state of the market was estimated at $ 450 billion, but in 2020, due to covid-19, these figures decreased to $ 341 billion. But despite this, the cosmetics market will be able to recover, and by 2022 the cosmetics market was estimated at $ 518 billion. Analysis of the German research company GFK cosmetics market revealed several trends in consumer behavior, such as rationality, anti-aging cosmetics, etc.. Conclusion. In recent years, the consumption of perfumes and cosmetics worldwide has grown significantly. A large number of new products with new consumer properties have appeared on the world market, which have oversaturated the market. For several years, there has been a tendency to decrease the market concentration and market influence of individual companies, increasing competition. Advertising plays an important role in the cosmetics market, so most of the investment is invested in advertising products.

How do leading Japanese cosmetic brands use consumer culture positioning strategies in China? Investigating six Japanese brands’ advertisements on Weibo

China is the world’s second-largest cosmetic market and is dominated by foreign brands. However, little is known about Japanese cosmetic brands marketing communication in China. Consumer culture positioning is deemed a promising framework for understanding international advertising. This study examines six Japanese cosmetic brands’ consumer culture positioning (CCP) strategies in their global advertisements to see how they implement CCP strategies in China. 756 video-format ads were collected from their official accounts on Weibo. Content analysis was conducted to analyse how ad executional elements communicate CCP strategies. Results show that these Japanese brands generally implement mixed CCP strategies, but that certain ad executions focus on a specific singular CCP strategy. The results document CCP strategies in international advertising practices, offering essential insights into what advertising executional elements can be employed to communicate different CCPs for cosmetics in China. Important theoretical and practical implications for marketers are also discussed.

The Effect of Co-evolution of AI-Based Customized Cosmetics Preparation on Customized Cosmetic Preparation Managers and Potential Demand Values

The AI-Based customized cosmetics market within the south korean cosmetic industry has reached the commercialization stage, requiring strategic responses to future potential demand. This study investigates the effect of the co-evolution opinion of AI-Based customized cosmetics preparation on the opinions on AI-Based customized cosmetic preparation managers and the potential demand values. Data analysis is lived in Seoul and Gyeonggi, The final 827 copies of data collected from female consumers in their 20s and 40s and older who are interested in AI-Based customized cosmetics were analyzed using SPSS WIN 20.0. As a result, It was confirmed that the co-evolution opinions of AI-Based customized cosmetics preparation (radical innovation and incremental innovation) influenced AI-Based customized cosmetic preparation managers opinions (supervision and management of the preparation process, safety and hygiene management) and potential demand values of AI-Based customized cosmetics (economic value, quality value, social-ethical value, brand value). Therefore, if marketing strategies for the growth of AI-Based customized cosmetics are formulated based on this study, it could contribute to the popularization of such products and the development of the cosmetic industry.

Discourse of Consumer Perception: How Important is Halal Value Chain at Cosmetic Products for Women?

In the era of globalization, the rapid growth of economic, technological, and cultural aspects has significantly increased the living needs of the population. This research adopts a discourse analysis approach to explore the importance of Halal Beauty Products for Women in Indonesia, focusing on the halal supply chain management aspects within the cosmetics industry. Cosmetics have evolved into a primary necessity for enhancing women's beauty, contributing to the flourishing cosmetics industry in Indonesia. This qualitative research employs in-depth interviews with five respondents aged 17-22 to unravel consumer perceptions of Halal Beauty Products. Data collection utilizes semi-structured interviews, allowing for deeper exploration and potential adjustments to the interview process. Thematic analysis is applied to the gathered data, comprising positive reviews, celebrity endorsements, and the significance of kosher insignia in the adoption of halal cosmetics. The research identifies that while positive reviews and celebrity endorsements influence consumer perceptions, the halal symbol plays a crucial role due to limited consumer comprehension of the halal value chain. The halal logo emerges as a pivotal factor in instilling consumer confidence in the halal authenticity of cosmetics. In conclusion, consumer trust in halal cosmetics is influenced by the halal seal, endorsements, and positive reviews, even though awareness of the halal value chain remains limited among consumers. This discourse analysis sheds light on the dynamics of consumer perceptions, emphasizing the role of discourse elements in shaping trust in the halal cosmetics market.

Halal cosmetics: a technology-empowered systematic literature review

PurposeGlobally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research on halal cosmetics is fragmented, potentially impeding the field’s advancement when challenged with conflicting viewpoints and limited replications. Therefore, this paper aims to address the knowledge gap by conducting a rigorous and technology-enabled systematic review by leveraging appropriate software to comprehensively evaluate the state of the halal cosmetics literature.Design/methodology/approachA domain-based review using a hybrid approach that incorporates both bibliometric and interpretive analyses are used to comprehensively assess the current progress of halal cosmetics, identify research gaps and suggest potential directions for future research.FindingsThrough a comprehensive review of 66 articles, this review provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can rely upon in strategizing and positioning for future development of halal cosmetics. The study provides a holistic and comprehensive overview of halal cosmetics that both academic scholars and market practitioners can reply upon in strategizing and positioning for future development of halal cosmetics.Originality/valueThe fragmented knowledge of extant research on halal cosmetics across various disciplines limits a comprehensive understanding of the field. It is opportune to conduct a comprehensive and systematic review of the field, providing insight into both its current and future progress. In this regard, this review serves as a “one-stop reference” in providing a state-of-the-art understanding of the field, and enables industry practitioners to reveal the full potential and bridge the theory-practice gap in the halal cosmetics industry.

Anti-Oxidant and Vitamin C Activity Test of Horseganik Clay Mask Products, Sumbawa Horse Milk

The growth of the cosmetics market in Indonesia is also projected to increase by 7% in 2021 (Databoks, 2021). "The growth of the cosmetics industry in 2017 grew 6.35%, which originally increased from 153 companies to 760 companies, and exports reached US$519.99 million compared to the previous year which was US$470.3 million. Currently, many consumers are interested with a wide selection of cosmetic products to support their appearance. The content of Sumbawa Wild Horse Milk contains probiotics and lactic acid bacteria in horse milk which can kill bad bacteria that cause acne on the face. The results of the study proved that the milk of the Sumbawa wild horse was effective as an anti-bacterial against Staphylococcus epidermidis (one of the bacteria that causes acne). The results of the study, the content of Vitamin C horse clay mask is 64.8% which corresponds to the daily requirement of vitamin C commonly known as the RDA (Recommended dietary allowance) of vitamin C which is 60 mg or the equivalent of an orange, for anti-oxidant activity IC50 10.88 ppm contained in the horsegenic mask able to reduce aging and other skin diseases caused by a lack of nutrient intake for the skin.

Unlocking the beauty benefits: Exploring biosurfactants from Scheffersomyces shehatae for cosmetics

AbstractAs the cosmetic market continues to transform, innovative ingredients such as biosurfactants (BS) emerge as a fundamental step towards a generation of cosmetic products characterized by efficacy, safety, and environmental responsibility. In alignment with the global push towards natural, renewable, and non‐toxic materials, BS stands out as an interesting alternative to conventional synthetic surfactants. BS are a type of green surfactants and compared to synthetic surfactants derived from petroleum they are more biodegradable and have low or no toxicity. This work aimed to investigate the suitability of a biosurfactant extracted from the yeast Scheffersomyces shehatae (BS‐SS) to be used in cosmetic applications. The cytotoxicity of the BS‐SS was tested in fibroblast (L929) and keratinocyte (HaCaT) cell lines and the potential for ocular irritation was assessed by the hen's egg chorioallantoic membrane test (HET‐CAM). The cleaning efficiency of the BS‐SS was measured as the ability of make‐up removal in pig skin. Our results showed that the IC 50 values were 10.49 mg/mL for fibroblasts and 11.77 mg/mL for keratinocytes, and the biosurfactant did not result in hemorrhage, lysis, and coagulation damages in the chorioallantoic membrane, which classifies the biosurfactant solution as non‐irritant. Therefore, ocular toxicity and in vitro skin cell toxicity results showed that BS‐SS can be tolerable and safe for cosmetic purposes. BS‐SS featured promising cleaning properties, similar to the cleansing activity of the 1% SDS solution and of micellar water for lipstick and foundation products. In conclusion, the results indicate its potential use in cosmetic applications.

Optimized carotenoid production and antioxidant capacity of Gordonia hongkongensis.

The current emphasis within the cosmetic market on sustainable ingredients has heightened the exploration of new sources for natural, active components. Actinomycetota, recognized for producing pigments with bioactive potential, offer promising functional cosmetic ingredients. This study aimed to optimize pigment and antioxidant metabolite production from the Gordonia hongkongensis strain EUFUS-Z928 by implementing the Plackett-Burman experimental design and response surface methodology. Extracts derived from this strain exhibited no cytotoxic activity against human primary dermal fibroblast (HDFa, ATCC® PCS-201-012™, Primary Dermal Fibroblast; Normal, Human, Adult). Eight variables, including inoculum concentration, carbon and nitrogen source concentration, NaCl concentration, pH, incubation time, temperature, and stirring speed, were analyzed using the Plackett-Burman experimental design. Subsequently, factors significantly influencing pigment and antioxidant metabolite production, such as temperature, inoculum concentration, and agitation speed, were further optimized using response surface methodology and Box-Behnken design. The results demonstrated a substantial increase in absorbance (from 0.091 to 0.32), DPPH radical scavenging capacity (from 27.60% to 84.61%), and ABTS radical scavenging capacity (from 17.39% to 79.77%) compared to responses obtained in the isolation medium. The validation of the mathematical model accuracy exceeded 90% for all cases. Furthermore, liquid chromatography coupled with mass spectrometry (LC-MS) facilitated the identification of compounds potentially responsible for enhanced pigment production and antioxidant capacity in extracts derived from G. hongkongensis. Specifically, six carotenoids, red-orange pigments with inherent antioxidant capacity, were identified as the main enhanced compounds. This comprehensive approach effectively optimized the culture conditions and medium of a G. hongkongensis strain, resulting in enhanced carotenoid production and antioxidant capacity. Beyond identifying bioactive compounds and their potential cosmetic applications, this study offers insights into the broader industrial applicability of these extracts. It underscores the potential of G. hongkongensis and hints at the future utilization of other untapped sources of rare actinomycetes within the industry.