Cosmetics Purchase Research Articles

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

This study attempted to empirically analyze the influence of appearance awareness on makeup behavior and cosmetics purchase behavior against young women in their 20s and provide basic data needed for cosmetics marketing. In terms of the effects of appearance awareness on makeup behavior, as ‘social characteristics’ increased, ‘instrumentality’ and ‘conformity’ improved. In addition, as ‘social characteristics’ and ‘appearance interest’ increased, ‘trend’ drew more attention. As ‘social characteristics’, ‘appearance interest’ and ‘appearance confidence’ increased, ‘interpersonal orientation’ and ‘ostentation’ were higher. In the effects of appearance awareness on cosmetics purchase behavior, as ‘social characteristics’ increased, ‘ostentatious buying’ was higher. As ‘social characteristics’ and ‘appearance confidence’ were higher, ‘rational purchase’ increased. As ‘appearance interest’ and ‘appearance confidence’ rose, ‘brand-centric habitual buying’ became more common. As ‘social characteristics’ increased, ‘trend-oriented purchase’ rose. In terms of the influence of makeup behavior on cosmetics purchase behavior, as ‘conformity’, ‘ostentation’ and ‘personality’ increased, ‘ostentatious buying’ was higher. As ‘personality’, ‘trend’ and ‘conformity’ rose, ‘rational purchase’ increased accordingly. As ‘personality’, ‘ostentation’ and ‘interpersonal orientation’ increased, ‘brand-centric habitual buying’ became more common. As ‘instrumentality’, ‘conformity’ and ‘personality’ rose, ‘trend-oriented purchase’ also increased.

Analisis Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Kosmetik Wardah pada Department Store Kota Malang

Cosmetics are never separated from one's efforts to beautify oneself and improve the quality of one's appearance. One of the cosmetic brands currently circulating in the market is Wardah brand cosmetics. This study is intended to (1) describe product quality, price and purchasing decisions (2) analyze the extent to which the influence of product quality and price on purchasing decisions, both simultaneous and partial analysis (3) analyze the variables that have the greatest influence on purchasing decisions with a sample of a number of 80 respondents through accidental sampling technique. The analysis technique used is descriptive analysis, multiple linear regression, and also hypothesis testing (F and t test). Based on the results of the analysis simultaneously or partially, the two independent variables, namely product quality and price, have a significant influence on purchasing decisions. Meanwhile, price is the most influential variable in Wardah's cosmetic purchasing decisions.

Analisis Pengaruh Brand Awareness, Label Halal dan Religiusitas Terhadap Keputusan Pembelian Produk Kosmetik Halal

Based on the consumption theory in Islam, moslems are not permissive consumers. All things regarding consumption are guided by Islamic law, where consumers are obliged to consume something that is halal and thayyib. Wardah is a halal cosmetic product which is a pioneer of halal cosmetic products in Indonesia. This research aims to determine the effect of Brand Awareness, Halal Label and Religiosity on the Purchase Decision of Halal Cosmetic Products (Study of Wardah Cosmetics Customers, Pekalongan City). This research is a quantitative research whose data source is primary data from Wardah cosmetic product customers in Pekalongan City. Samples were taken using the Accidental Sampling method with a sample size of 97 people and multiple linear regression was used as the method of analysis. The results of this research indicate that Brand Awareness partially has a significant effect on the Purchase Decision of Wardah cosmetics in Pekalongan City, but Halal Label and Religiosity partially have no significant effect on Wardah cosmetic purchasing decisions in Pekalongan City. Meanwhile, simultaneously Brand Awareness, Halal Label and Religiosity affect the Purchase Decision of Wardah cosmetics in Pekalongan City. The Adjusted R Square value of 0.106 indicates that the 10.6% increase in Wardah cosmetic purchasing decisions in Pekalongan City (Y) can be explained by independent variables, namely Brand Awareness, Halal Labels and Religiosity. While the remaining 89.4% is explained by other variables not examined in this research.

The Influence of Cosmetics Purchase Behavior on Makeup before and after the COVID-19 Pandemic in College Women

This study attempted to investigate the influence of cosmetics purchase behavior on Makeup before and after the COVID-19 pandemic against college women, and the results found the followings: First, after the COVID-19 outbreak, base Makeup, color Makeup, lip Makeup, cheek Makeup and contour Makeup decreased while basic Makeup increased. Second, concerning the effects of cosmetics purchase behavior on Makeup before and after the COVID-19 pandemic, ‘trend-pursuing purchase’ and ‘conspicuous purchase’ had a positive influence on Makeup before the COVID-19 outbreak with statistical significance. In addition, ‘trend-pursuing purchase’, ‘brandoriented habitual purchase’ and ‘rational purchase’ revealed a positive effect on Makeup after the worldwide pandemic with statistical significance. In sum, college women’s cosmetics purchase behavior have had an influence on their Makeup before and after the COVID- 19 pandemic. It is anticipated that the study results would be helpful in developing sales strategies as basic data for cosmetics development and marketing.

An Empirical Study on the Factors Influencing Consumers’ Purchase Intention of Cosmetic Products

The cosmetics industry is one of the world's fast-growing sectors. With more and more new cosmetic companies joining the market this beauty industry is booming, resulting in a highly competitive environment. Furthermore, Consumers with rapidly shifting preferences and expectations have created challenges on the market, resulting in a shorter product ’s life cycle, impasse innumerable skin care giants and novice companies. As such, to stay and retain new customers, it is important for the cosmetic companies to continually grow their business activities. In order to achieve that, cosmetic companies need to understand and satisfy their customers by creating values and meet their demands. The purpose of this study is to investigate the influence of brand image, perceive product price and perceived quality on intention to purchase cosmetic products. A total of 139 questionnaires were collected from consumers in the Kelang Valley who have experienced purchasing and using cosmetic products. This finding might benefit cosmetics firms and marketers to better understand important factors underlying cosmetics purchase intention among Malaysian consumers in order to better compete in the global as well as the local market.

화장품 브랜드 이미지가 고객만족도에 미치는 영향

Cosmetics industry in which people perceive their outer look as a means to express themselves has gradually expanded. At the same time, market competition has become fiercer. It is ‘brand’ which has a considerable effect on customers’ purchase of cosmetics. Therefore, this study attempted to investigate the influence of cosmetics brand on customer satisfaction and suggest a plan for market competition in cosmetics industry by unveiling the medicating effects of service quality between cosmetics brand and customer satisfaction, and the results found the followings: Image brand had an influence on customer satisfaction while the quality of services revealed a mediating effect between brand image and customer satisfaction. Therefore, there should be further efforts for sustainable growth through value competition by enhancing brand image.

액티브시니어 소비성향이 실버화장품 추구혜택 및 구매행동에 미치는 영향

This study attempted to investigate the influence of consumption propensity on silver cosmetics-seeking benefits and purchasing behavior against active seniors (age 55-75) in Daegu. The collected data were analyzed by frequency analysis, factor analysis and multiple regression analysis, and the results found the followings: According to analysis of the effects of consumption propensity on benefits (brand-seeking orientation) sought for silver cosmetics, all consumption propensities but ‘economical pursuit type’ revealed a statistically positive influence on ‘brand-seeking orientation’. In addition, ‘economical pursuit type’ ‘planned purchase’ and ‘impulse buying’ showed a statistically positive effect on ‘economic efficiency-seeking orientation’. Furthermore, ‘trend-seeking’, ‘function-seeking’ and ‘impulse buying’ types revealed a statistically positive influence on ‘rarity-seeking orientation’. Moreover, ‘function-seeking’ and ‘trend-seeking’ had a statistically positive effect on ‘product efficacy-seeking orientation’. In the influence of consumption propensities on silver cosmetics purchase behavior and satisfaction, ‘trend-seeking’ and ‘function-seeking’ types showed a statistically positive effect. The above results confirm that active seniors’ consumption propensities have a significant effect on silver cosmetics-seeking benefits, purchasing behavior and satisfaction.

Religiosity as a Moderator Between Attitude and Intention towards Online Halal Cosmetic Purchasing

Religiosity as a Moderator Between Attitude and Intention towards Online Halal Cosmetic Purchasing

What is a Population and Sampling Technique Used in Intention towards Online Halal Cosmetic Purchasing Research?

To answer research questions, it is questionable whether researchers should be able to collect data from all cases. It is necessary to choose a representative sample and wise sampling technique. The researchers need to understand population and to choose the correct sampling method for the study. Therefore, this article describes the population and sampling technique used in intention towards online halal cosmetic research. In this context, two stages sampling technique are also introduced.

A Study of Consumer Choice Behavior Determination Applying the Theory of Planned Behavior (TPB) of Functional Cosmetics

Purpose: This study aimed to identify consumer behavioral decisions based on the selection attributes of functional cosmetics. The structural relationship between consumers' attitudes, subjective norms, and perceived behavioral control was empirically examined for this purpose.Method: As a theoretical model, behavioral studies on the selection attributes of functional cosmetics were proposed based on Ajzen's theory of planned behavior, and the collected data were analyzed using SPSS 22. After determining the selection attributes of functional cosmetics, a correlation analysis was performed to understand the correlation between consumer behavioral intentions leading to purchase.Result: It was verified that the higher the attitude, subjective norm, and perceived behavioral control, which are sub-elements of the theory of planned behavior (TPB), the higher the consumer behavioral intention of functional cosmetics. At this time, it was discovered that the higher the perceived behavioral control among the TPB, the higher the behavioral intention. Furthermore, as the behavioral intention increased, so did the preference for wrinkle improvement, whitening improvement and UV protection among the functional cosmetic selection attributes. In this case, wrinkle improvement was discovered to have the greatest influence on consumer behavioral intention in the structural relationship of functional cosmetic selection attributes.Conclusion: Recently, as the scope of functional cosmetics has expanded and consumer interest has increased, the needs and expectations of consumers for the use of functional cosmetics have diversified, as have the functional selection properties. Therefore, it is critical to carefully consider the characteristics of consumers to establish a marketing strategy for functional cosmetics. While most previous studies related to functional cosmetics focused solely on the purchasing behavior of consumers, this study is significant in that it identified the process of behavioral intention that determines consumer behavior leading to the purchase of functional cosmetics in greater detail.

Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic

The research aims to propose a model that can increase customer purchase decisions and propose a series of efforts to achieve that goal. The solution proposed in this study is rooted in the R-A theory by accelerating news sharing capability. Consumers are aware of the latest developments about the product, the quality, which leads to the resonance of a company's brand image. The population in this study was the buyer of cosmetic Sariayu Martha Tilaar. The sample used in this study was 100 respondents by purposive technique. Data collection technique by accidental using the designed questionnaire. The questionnaire has been tested for its validity and reliability before distribution. The regression analysis started with the classic assumption test (normality, multicollinearity, heteroskedasticity, and linearity test) afterward by multiple linear regression analysis. The model determined by the hypotheses testing applied F test, t-test, correlation test, and the coefficient of determination. The results showed that none of the single variables stand alone. All independent variables in weak significant effect individually. Therefore, it is suggested that the Sari Ayu Cosmetic management should make a significant effort to pay attention to brand image resonance and price perception in line with the needs and wants of their potential customers.

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth.

The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality, brand credibility on brand equity, including the impact of attitude toward green cosmetics and brand equity on the willingness to purchase green cosmetics among of young Chinese consumers. This study adopted a cross-sectional design and collected quantitative data from 301 respondents using a structured questionnaire, which was distributed online using various social media platforms. It was found that celebrity attractiveness, celebrity trustworthiness, and celebrity cause-fit had a significant impact on the attitudes toward green cosmetic, while brand loyalty, perceived quality, and brand credibility substantially affected brand equity. Moreover, the attitudes toward green cosmetics and brand equity had a strong impact on the willingness to purchase green cosmetics. To increase the sales for green cosmetics, the advertisements for it should have appeal, trustworthiness, and cause-fit celebrities to improve consumers’ attitudes and willingness to purchase green cosmetics. Finding of this study provide a guideline for green cosmetic manufacturers, to direct their resources to enhance brand loyalty, credibility, and perceived quality of the product they produce by highlighting the difference between conventional and green cosmetics.

THE EFFECT OF PRODUCTS, PROMOTION AND DISTRIBUTION ON PURCHASING DECISIONS OF SCARLETT COSMETICS (A SURVEY OF RETAIL STORES IN BANGKINANG KOTA)

This study aims to determine the effect of product, promotion and distribution on purchasing decisions of Scarlett cosmetics (a survey of retail stores in Bangkinang Kota). The types and data sourcesu used in this study are primary and secondary data, while the data collection technique is using questionnaires, research files, observations. in this study, the researcher used multiple linear analysis with a sample of 100 people as the data analysis. The sample collection technique is using accidental sampling technique. Based on the results of the simultaneous variables test, product, promotion and distribution have an effect on for Scarlett cosmetics purchasing decisions (a survey of retail stores in Bangkinang Kota), while based on a partial variables test, product, promotion and distribution have shown to have a significant effect individually on Scarlett cosmetic purchasing decisions (survey on retail stores in Bangkinang Kota), The closeness relationship occurs between product variable, promotion and distribution on purchasing decisions is very strong Meanwhile, the independent variable contributions to the dependent variable is 59.9%,.

Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective

PurposeDue to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products.Design/methodology/approachThe data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software.FindingsThe findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions.Originality/valueDespite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.

The Examination of the Factors Effecting on Halal Cosmetic Purchase Intention An Empirical Study on Yemen’s Women

The Examination of the Factors Effecting on Halal Cosmetic Purchase Intention An Empirical Study on Yemen’s Women

Creation of PUBLIC VALUE Service: The Effect of Cosmetics Consumption Needs on the Motive to Purchase Customized Cosmetics -With the Perception of Customized Cosmetics Dispensing Managers as a Moderating Effect-

Purpose: This study tried to analyze the relationship between the desire to consume cosmetics and the motivation to purchase customized cosmetics. In the relationship between these variables, the relationship between the perception of the customized cosmetics dispensing manager, who promotes the consumption desire, as a moderating effect, on the purchase motive for customized cosmetics was confirmed. The purpose is to expand the consumption of customized cosmetics and to present the public service value of the customized cosmetics system. Method: A total of 561 questionnaires were used online for men and women of age of 10 to 69 who have purchased cosmetics nationwide. SPSS 22.0 was used as an empirical analysis method, and analysis was performed using multiple regression analysis and process macros. In order to find out the moderating effect of the perception of customized cosmetics dispensing managers, an analysis was conducted using Process Macro No. 59 model proposed by Hayes(2012). Results: First, it was revealed that the independent variable, the desire to consume cosmetics, and the dependent variable, the purchase motive for customized cosmetics, had a significant positive effect and a significant influence relationship between the variables. Second, the perception of the customized cosmetics dispensing manager is to motivate the purchase of customized cosmetics so that the brand/self-expression needs, the relationship/ride needs, the nature-friendly needs, and the pleasure needs are satisfied in a reasonable way in the relationship between the cosmetic consumption needs and the customized cosmetics purchase motivation. A modulatory effect in which an important inducing action is performed was confirmed. As a result, it was found that the influence of cosmetics consumption motives on the purchase motive of customized cosmetics is stronger when the customized cosmetics dispensing manager is known. Conclusion: As a result of the study, it was confirmed that it is a factor that promotes the desire to consume cosmetics by satisfying the effectiveness of products according to the professionalism and trust of the customized cosmetics dispensing manager. In other words, the confirmation of the moderating effect of the perception of the customized cosmetics dispensing manager is to secure the safety of the ingredients and functions of cosmetics that can be induced by consumer claims in the process of cosmetic consumption desire leading to consumption behavior. These results can be said that the customized cosmetic system showed public service value. In addition, by revealing that the higher the awareness of the customized cosmetics dispensing manager, the higher the motivation to purchase customized cosmetics. This suggests the need for a differentiated marketing strategy.

THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HALAL COSMETICS WITH ONLINE CONSUMER REVIEWS AS MEDIATION VARIABLES

Indonesia is ranked second the largest halal cosmetic consumer country in the world with a total consumption of US$ 4 billion. In fact, Indonesia hasn’t been first rank of the 10 indicator countries for halal pharmaceutical and cosmetic producers. Halal cosmetic manufacturers in Indonesia still ranked sixth, this condition is inversely to the total consumption of the Indonesian residential to halal cosmetics. This study aims to determine the effect of advertising and product quality on halal cosmetic purchasing decisions with online consumer reviews as a mediating variable. Research method is descriptive quantitative. Research test is the inner model, outer model, hypothesis testing and mediation testing with WarpPLS 7.0. Population is men and women who have bought and used halal cosmetics and domiciled in Jabodetabek.Samples are 210 people using purposive sampling. The results of a study found advertising, product quality, and online consumer review significant and positive on the purchasing decisions, and online consumer review was able to mediate advertising and product quality on purchasing decisions. The research is to increase Indonesian halal cosmetic manufacturers to become the world’s main producer of halal cosmetics and innovate in the growth of halal cosmetics industry.The research is to increase Indonesian halal cosmetic manufacturers to become the world’s main producer of halal cosmetics and innovate in the growth of halal cosmetics industry.The research is to increase Indonesian halal cosmetic manufacturers to become the world’s main producer of halal cosmetics and innovate in the growth of halal cosmetics industry.

Acne in the era of COVID-19 quarantine

Introduction: The social isolation and stay at home order due to COVID-19 pandemic precipitate several emotional disorders and behavior changes, reflecting in new cutaneous manifestations, such as development of acne and also acne breakouts in a healthy population. Aims: Suggest a correlation between acne as well as the potential triggers and causes during quarantine. Objectives: Explore acne etiology along with acneiform eruptions based on biological and psychosocial aspects in this population. Methods: Cross-sectional, quantitative and descriptive study with a simple random sampling of 5.000 participants in social isolation in the absence of COVID-19 infection, however showing acne complaint. The participants completed a structured questionnaire in Google Forms Platform, distributed though social media. Results: Acne breakouts (55.4%), dietary supplements (5.6%), Whey Protein intake (8.1%), PCOS (9.8%), anxiety (89.8%), skin picking disorder (55.3%), dermatological cosmetics purchase without medical advice (61%), suspended acne treatment owing to pandemic (42.6%), skin xerosis (33.2%), itching (17.6%) and face peel (10%). Discussion: The worsening of acne seems to be a consequence of dysbiosis and comedogenesis, arisen from the new daily routine in home quarantine. For example, behavior disturbances, in particular anxiety and dietary changes, WHO recommendation to wear masks as a preventive measure of COVID-19, inadvertent use of dermatological cosmetics and interruption of current treatments for acne. Conclusion: The role of healthy body balance, social wellness in addition to maintaining daily habits are primordial for skin microbiota regulation, maintenance of skin protective barrier defense, immunity and self-esteem in purpose of avoiding acne.

Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective

PurposeThe purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents of purchase intention through the lenses of the elaboration likelihood model (ELM).Design/methodology/approachThe positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 313 Indian Muslim women who read reviews shared on various social media platforms before making any halal cosmetics purchase intention have been used for the final analysis. Mediation was tested using bootstrapping.FindingsThe findings of the study revealed that attitude towards halal cosmetics mediates the relationships of various drivers of eWOM with halal cosmetics purchase intention. However, it was observed that this mediation was partial in the context of eWOM quality, eWOM valence and eWOM consistency. Furthermore, for eWOM quantity, the mediation effect was full as the direct impact of eWOM quality on halal cosmetics purchase intention was not significant but its indirect impact on the latter via attitude was found to be significant.Research limitations/implicationsThis study adds to the marketing communication literature, especially in the context of eWOM. The study also validates ELM theory in explaining the attitude that shapes the halal cosmetics purchase intention, thus the current study enriches the ELM literature.Practical implicationsThe current study offers several implications for halal cosmetics marketers. It offers various suggestions to them on how to capitalize on eWOM as it influences Indian Muslim women’s purchasing intention for halal cosmetics by shaping their attitude towards such cosmetics favourably.Originality/valueWith reference to halal cosmetics, the current study offers a new perspective by examining the purchasing intention for such cosmetics based on various drivers of eWOM. The attitude towards halal cosmetics as a mediator has helped in better explaining the purchase intention for halal cosmetics.

DETERMINASI LOYALITAS PEREMPUAN MILENIAL TERHADAP PEMBELIAN KOSMETIK HALAL

This study aims to analyze the determination of millennial women's loyalty to the purchase of halal cosmetics. This study uses a quantitative survey approach by distributing questionnaires in the form of google form. The sampling technique used non-probability purposive sampling to collect data from a sample of 223 respondents with the criteria of millennial women born in the 1980s to 2000s, Indonesian citizens and had purchased halal cosmetics in the last 6 months. The analysis technique used in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS). Based on the results of the study, it shows that of the 5 hypotheses tested, all of them are accepted, namely religiosity has a significant effect on millennial women's loyalty in purchasing halal cosmetics (H1). Then, brand image (H2), profit value (H3) and halal certification (H4) have a significant and positive effect on consumer satisfaction. The high level of satisfaction also has a positive effect on the loyalty of millennial women in buying back halal cosmetic products and recommending them to others (H5). This discovery has significant implications that can help producers and distributors develop business strategies, especially halal cosmetic products.