Cosmetic Products Research Articles

Factors influencing customer purchase behavior through purchase intention on green cosmetic product

Introduction: The cosmetic industry provides several plastic packaging problems for the environment. It has been shown that 120 billion units of packaging are produced annually by the global cosmetic industry. Campaigns for environmentally friendly products for cosmetic packaging are growing. This study aims to determine the effect of plastic packaging on the environment. Methods: Research on environmentally friendly cosmetic products was conducted by distributing online questionnaires distributed through online platforms. The total respondents of the questionnaire were 215 generation z people who were then analyzed with PLS-SEM. Findings: The results showed that personal norms have a significant effect both directly and mediated by green purchase intention on green purchase behavior. Conclusion: However, environmental concern does not have a significant effect, even though it has been mediated by green purchase intention on green purchase behavior in environmentally friendly cosmetic products in Indonesia. Novelty/Originality of this study: This study explores the factors influencing the purchasing behaviour of eco-friendly cosmetic products among Indonesian Generation Z and reveals the critical role of personal norms in driving sustainable consumption. This study provides valuable insights for the cosmetic industry in developing effective marketing strategies for eco-friendly products.

The Popularity of Korean 3ce Beauty Products for Female College Students - Take Wuhan Media College as an Example

With the development of the internet and global technology, multinational beauty products have also had a certain position in the Chinese market. The sales rate is also gradually rising. Korean beauty products have also won the love of Chinese consumers because of their fashionable design and good marketing strategy, and have caused a boom among female college students. The female college students of Wuhan Media College are a group of young and fashionable women, and they have become the ideal object of this study. The geographical location and economic development level of Wuhan as a city in central China are very good conditions for the development of Korean beauty products. This article aims to explore the phenomenon of female college students of Wuhan Media College pursuing Korean beauty brand 3ce, analyze consumer psychology, market positioning and marketing strategies, and understand the needs and behavior characteristics of female college students of Wuhan Media College for Korean beauty makeup through the collection and analysis of questionnaire survey data. The study found that the purchase of the Korean beauty brand 3ce by female college students of Wuhan Media College is mainly affected by social media marketing, product design and cost performance. The research results of this article have certain reference value for understanding the consumer psychology of young consumers and the following market trends.

The significance of halal logo on cosmetic products: A review

The significance of halal logo on cosmetic products: A review

The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust

This study investigates the impact of Augmented Reality (AR) features, particularly Virtual Try-On (VTO), on purchase intention through brand trust in the context of cosmetic products in Indonesia. The research uses a quantitative approach with a sample of 274 respondents from various cities and provinces in Indonesia. Data analysis was conducted using SmartPLS 3 software, which shows a positive influence of AR on purchase intention mediated by brand trust. The findings indicate that AR Content Quality and AR Service Quality positively affect purchase intention through brand trust. This study provides valuable insights for the cosmetic industry in Indonesia, emphasizing the importance of AR features in enhancing consumer purchase intentions and brand trust. The research highlights that the effective implementation of AR can be a successful strategy for cosmetic companies to increase consumer engagement and loyalty, and drive market growth through technological innovation that aligns with current consumer needs and preferences.

Pengaruh Variasi Trietanolamin terhadap Evaluasi secara Fisik Sediaan Krim Body Scrub dari Serbuk Belimbing Wuluh (Averrhoa bilimbi Linn)

Body scrub is a type of cosmetic preparation that has seen increased use, particularly with the incorporation of natural ingredients as its base. Belimbing wuluh (Averrhoa bilimbi Linn.) is a traditional medicinal plant known for its high content of saponins, flavonoids, tannins, glycosides, and formic acid, all of which contribute to its significant antioxidant activity. This makes it a promising candidate for development into a cosmetic product for skin care. This study involved the formulation of body scrub preparations using A. bilimbi powder, with variations in triethanolamine (TEA) as an emulsifying and alkalizing agent to optimize the resulting product formula, which was then tested physically. The A. bilimbi fruit was processed into simplicia, which was subsequently ground and formulated into three different body scrub formulas. These three formulas were subjected to organoleptic tests, homogeneity tests, and pH tests to assess the impact of varying TEA concentrations. The results indicate that TEA influences the texture and pH values of the body scrub preparations. However, the distribution of the preparations based on the homogeneity test results showed no significant differences among the three formulas. The study identified Formula II, with a 3% TEA concentration, as the most optimal formula, meeting SNI standards for pH and demonstrating the best organoleptic properties among the three formulas.

ANTESEDAN DAN KOSEKUENSI DARI ATTITUDE TERHADAP KOSMETIK HALAL

This research aims to analyze the influence of awareness of halal cosmetics users based on Halal Logo, Halal Brand Image, Halal Awareness, Religiosity, Attitude and Behavioral Intention. Data was obtained through distributing online questionnaires to consumers who use or buy halal cosmetic products. The research sample consisted of 200 respondents selected using purposive sampling techniques. The data analysis method used was Structural Equation Model (SEM) using AMOS 24 software. The results showed that of the nine hypotheses proposed, six hypotheses were accepted and three hypotheses were rejected. The rejected hypothesis is that Halal Logo does not have a positive influence on Attitude, Halal Brand Image does not have a positive influence on Behavioral Intention, and Halal Awareness does not have a positive influence on Behavioral Intention.

Optimizing Influencer Marketing Strategies in the Beauty Industry: Case Analysis

As social media platforms have matured, influencer marketing has increasingly gained favor among advertisers. This study explores the optimization strategies for influencer marketing in the beauty industry. Through case analysis and previous research experiences, it is recommended that suitable influencers for different brands and products be selected. The findings indicate that influencer marketing significantly enhances brand awareness and consumer trust. However, brands need to make precise selections based on target customer groups, brand image and story, and influencer types. The three key factors proposed in this studytarget customer groups, brand value and story, and creator typesoffer specific brand guidance when choosing influencers. By optimizing influencer selection strategies, beauty brands can build their brand image more effectively and improve market competitiveness. The conclusions emphasize that influencer marketing should become a necessary promotional tool for beauty products. The study also highlights future research directions, including applying these strategies in other industries and more systematic data research.

From cosmetics to Contamination: Microplastics in personal care products as vectors for chromium in aquatic environments

Microplastics presence in the environment is now a major global issue. Personal care and cosmetic products (PCCPs) contain microbeads and are one of the primary sources of microplastics which contribute to health and ecological risks. The aim of this study was to evaluate the presence of microbeads in a widely used PCCPs (facial scrubs) in the Indian market and the extent to which these microbeads can serve as vectors for toxic compounds like chromium under different environmental conditions. Four of the ten facial scrubs contained microbeads of size ranging from 220 to 600 µm. Based on FTIR analyses, two of the four tested samples (A and B) were made of polypropylene, while the other two samples (C and D) were made of polyethylene. Furthermore, the study revealed that PP microbeads, which are very common, could efficiently adsorb Cr (VI) (3.09 mg Cr/g). Adsorption of Cr (VI) on microbeads was greater in acidic and saline conditions indicating that microbeads can potentially act as vectors for toxic compounds in marine aquatic ecosystems. It was estimated that 4.7 x 1010 microbeads, which amount to 3.8 tonnes of microbeads are released into the environment annually. Based on these results, policy measures for preventing the release of microbeads/microplastics into the environment are suggested.

The Role Of Hedonic Motivation Mediating The Effect Of Augmented Reality Marketing On Buying Intention (Study of the Loreal Paris Brand in Indonesia on the Shopee Application)

This study examines the effect of augmented reality-based marketing on consumer purchase intention, with hedonic motivation acting as mediation. In the context of L'Oreal Paris cosmetic products sold on the Shopee platform. This study uses a sample of 110 respondents with 11 indicators to fill out a questionnaire to raise the relevance of augmented reality technology in enhancing a more immersive online shopping experience, namely the merging of the real and digital worlds and the personal world, which can significantly affect consumer purchase intentions. Through the use of the Virtual Try-On AR feature in Shopee, consumers can see the application of cosmetic products virtually on their faces, which not only enhances product information but also provides a fun and satisfying shopping experience. Data was collected from Shopee users in Denpasar, Bali, who have used this augmented reality feature and analyzed using a quantitative approach. The results showed that hedonic motivation plays an important role in mediating the relationship between augmented reality marketing and purchase intention, signifying that emotional satisfaction from the augmented reality experience increases the likelihood of purchase. This research provides valuable insights for digital marketing and e-commerce practitioners to optimize augmented reality strategies in increasing consumer purchase intention. By understanding the effects of augmented reality marketing through hedonic motivation, brands can more effectively design user experiences that are not only informative but also entertaining and emotionally satisfying, thereby increasing consumer purchase intentions.

Behavior of Halal Cosmetic Product Purchase Decision In Generation Z

One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.

The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction

Customer value, divided into hedonic (emotional) and utilitarian (functional) dimensions, is crucial for competitive advantage, prompting the need for research in diverse contexts. Existing literature highlights the strategic importance of balancing these values to enhance brand trust and satisfaction, yet the cosmetics industry in Ghana remains underexplored. This study gathered data from 200 cosmetic product users in Ghana and used structural equation modelling to analyze the relationships between hedonic and utilitarian values, brand trust, and brand satisfaction. The findings indicate that hedonic values do not significantly affect brand trust or satisfaction, while utilitarian values are key drivers of both. Brand trust positively influences brand satisfaction but does not mediate the relationship between hedonic values and satisfaction. However, brand trust mediates the connection between utilitarian values and satisfaction. These insights are valuable for scientists studying consumer behaviour and for marketers aiming to meet customer expectations more effectively. This study, among the first of its kind in Ghana, underscores the strategic importance of utilitarian values in building brand trust and satisfaction in the cosmetic industry. Limitations include a single geographic focus and industry, suggesting future research should explore other contexts and include variables like brand loyalty and socioeconomic status to enhance understanding.

Enhancing Skincare Formulas with Olive Oil-Infused Citrus Peel Extracts: A Comprehensive Study

The increasing global demand for natural and organic ingredients in cosmetics has spurred a surge in research exploring innovative formulations. This study delves into the utilization of citrus fruit peels and seeds macerated in olive oil as a foundation for novel ointments. Through the analysis of extracts from a variety of citrus sources, including orange, lemon, tangerine, grapefruit, and citron peels, as well as lemon and tangerine seeds, their physicochemical properties and antioxidant activity were meticulously examined using thin-layer chromatography (TLC). A groundbreaking aspect of this research is the revelation of the in vitro antioxidant potential of DMSO extracts obtained from these citrus-infused olive oils. Chemical assays unequivocally confirmed the presence of phenols and flavonoids, renowned for their robust antioxidant properties, across all extracts. These significant findings not only reinforce the well-documented benefits of citrus fruits in combating premature aging and diseases but also underscore the untapped potential of citrus by-products as valuable natural cosmetic ingredients. This preliminary investigation serves as a beacon illuminating the promising prospects of integrating citrus fruit remnants into cosmetic formulations. The imperative for further exploration in this realm is evident, aiming to refine formulations and advocate for the sustainable exploitation of citrus resources within the cosmetics sector. By embarking on deeper research endeavors, an inclusive comprehension of leveraging the inherent potency of citrus fruits for the creation of cutting-edge and efficacious natural cosmetic products can be achieved.

Research on the Pricing Strategy of Beauty Products in the Context of E-Commerce Live Broadcast

Research on the Pricing Strategy of Beauty Products in the Context of E-Commerce Live Broadcast

Apriori Algorithm to Predict Availability of Beauty Products

This study introduces the Apriori algorithm in beauty product availability prediction system as a solution to enhance stock prediction accuracy and mitigate inventory risks in the beauty industry. By applying data mining technology, specifically the Apriori algorithm, Kazana Kosmetik aims to gain insights into consumer purchasing patterns to optimize operations. The research analyzes transaction data to identify key buying patterns and improve stock management strategies. The results reveal seven main purchasing patterns with an average confidence value of 0.414, offering valuable guidance for Kazana Kosmetik in inventory control and marketing tactics. By leveraging data mining techniques, companies like Kazana Kosmetik can streamline sales strategies and enhance customer satisfaction. This research underscores the effectiveness of the Apriori algorithm in predicting beauty product availability and its potential to revolutionize operational efficiency in the cosmetics market.

Exploring the Mediating Effect of Social Media Perception on Green Beauty Products Purchase Intention: The Evidence from Indonesia

Exploring the Mediating Effect of Social Media Perception on Green Beauty Products Purchase Intention: The Evidence from Indonesia

Rapid qualitative and quantitative vital nutrient contents in high-altitude cultivated folklore herbal medicinal Costus roots using calibration-free LIBS

Costus Roots (CRs) (Saussurea lappa C.B. Clark- Asteraceae family) is a medicinal herb, very frequently utilized in developing countries for treating worm (nematode) infections, asthma, cholera, digestive problems and in cosmetics products. Due to its widespread consumption in developing countries to determine the health-related essential nutrients and toxic elements is of great significance. This study is highly noteworthy for prominence of therapeutic benefits of the CR roots and public awareness about their harmful effects even for producing herbal drugs derived from its roots. In this study, a very efficient, precise and rapid laser-induced breakdown spectroscopy (LIBS) method was developed to measure the content of the dried and pelletized CRs powder samples. To the best of our knowledge, this is first time that Costus roots have been studied using calibration-free LIBS (CF-LIBS) technique. Initially, the LIBS spectrometer parameters were optimized at 608.3 nm gated-time delay, 35 mJ incident laser pulse energy, and 29 mm laser-to-sample distance (LTSD)) for precise element detection before its application to the CRs analysis. The primary focus of this study is the identification and quantification of various nutrients, such as Ca, K, Mg, Si, S, P, Fe, and Na, as well as relatively toxic elements, such as Al, Ba, Mn, Zn, Sr, B, Cu, Rb, Cr, Ni, Pb, V, and Mo, in addition to Li, Ti in this native CRs herbal medicine. The concentrations of these detected elements (Ca, K, Mg, Si, S, P, Al, Fe, Na, Ti, Ba, Mn, Zn, Sr, B, Cu, Rb, Cr, Ni, Pb, V, Mo, and Li) were successfully determined as 14424, 9511, 2031, 1559, 1450, 1465, 678, 458, 59, 48, 47, 37, 37, 27, 19, 19.6, 15, 2.6, 1.5, 1.5, 1.2, 1.0 and 0.9 mg.kg−1 respectively which was in a excellent agreement with the concentrations measured using the standard ICP-OES technique.

Facile and rapid colorimetric detection of carbaryl using nitrite-conjugated gold nanoparticles to ensure environmental and consumer safety

From the use of pesticides in agriculture, carbaryl, the main component of pesticides, has permeated the ecosystem, causing various side effects such as weakness and neurodegenerative diseases in organisms. For this reason, a convenient sensor that can be used for facile carbaryl detection is necessary. Herein, we design a facile, simple, and rapid synthesis method using nitrite receptor-conjugated gold nanoparticles (AuNPs@NO2) as a probe for colorimetric detection. This sensor provided a limit of 2 μM of carbaryl detection when observed with the naked eye, which is lower than those obtained with conventional sensors. Selective tests demonstrated that the nitrite receptor specifically interacted with carbaryl compared with other chemical compounds. Importantly, by introducing the stabilizing agent polyvinylpyrrolidone on the surface of the AuNPs@NO2, selective detection of carbaryl was also feasible in various real-world soil, crop, water, and cosmetic product samples. Recovery rates within the range of 83.33 ± 3.86–107.0 ± 3.24 % showed the operability of this sensor for diverse real samples. Using an easily synthesized colorimetric sensor, this study provides valuable insights into the simple and rapid detection of carbaryl in various areas, including ecosystems and human daily life.

Harnessing the Potential of Helinus integrifolius in Cosmeceutical Research: Toward Sustainable Natural Cosmetics

The growing demand for natural and sustainable ingredients in cosmetic formulations has driven scientists to explore a wide range of botanical resources. Helinus integrifolius, a lesser-known botanical entity, has recently emerged as a formidable contender in this field. This review explores the possibility of incorporating Helinus integrifolius in the cosmetics industry, synthesizing data from the literature on pharmacological, botanical, and cosmetic research. Additionally, this highlights the versatility and multipurpose nature of this botanical resource in cosmetic applications. Furthermore, concerns regarding the safety of contemporary cosmetic products, formulation compatibility, and regulatory aspects are addressed to accelerate its integration into cosmetic products. Ultimately, this review highlights the untapped potential of Helinus integrifolius as a treasured resource for the cosmetics industry, emphasizing its ability to meet the growing consumer demand for eco-friendly, effective, and naturally inspired cosmetic solutions. Through thorough exploration and analysis, this paper aims to stimulate further research and development initiatives aimed at harnessing the cosmetic capabilities of Helinus integrifolius, thus contributing to the advancement of innovation in natural cosmetics.

Safety Assessment of Methylxanthines as Used in Cosmetics.

The Expert Panel for Cosmetic Ingredient Safety (Panel) assessed the safety of three methylxanthines, Caffeine, Theobromine, and Theophylline, as used in cosmetics. All of these ingredients are reported to function as skin-conditioning agents in cosmetic products. The Panel reviewed the data relevant to the safety of these ingredients and concluded that Caffeine, Theobromine, and Theophylline are safe in cosmetics in the present practices of use and concentration described in this safety assessment.

Development of cream bases suitable for personalized cosmetic products.

The individualization of cosmetic products or personalized dermatology preparations are in great demand at the present time. 24 emulsifying cream bases were proposed which were prepared by the classical, automatic and semi-automatic methods, respectively, and the physical stability resulted from the three types of homogenization was taken into account. Texture parameters were also studied for the most stable cream bases in the preformulation stage and the t - statistical test was applied. In order to choose the most optimal preservative, the effectiveness of the NipaEster solution 0.1%, Cosgard and Euxyl® PE 9010 was tested on the strains of Staphylococcus aureus, Pseudomonas aeruginosa, and Candida albicans. 9 cream bases were stable through all the preparation methods used, and preservation was achieved with Euxyl® PE 9010. Following the texture parameters, significant differences were observed for the same formula in the case of choosing a different preparation method. Formulas F1, with methyl glucose sesquistearate as emulsifier, F8, with cetearyl glucosite as emulsifier, and F14, with Ceteareth-20 can be used as cream bases for customized products.