Cosmetic Market Research Articles

Revealing the Beauty Potential of Grape Stems: Harnessing Phenolic Compounds for Cosmetics.

Grape stems have emerged as a promising natural ingredient in the cosmetics industry due to their abundance of phenolic compounds, known for their antioxidant and anti-inflammatory properties. These compounds have shown great potential in promoting skin health, fighting signs of aging, and shielding against environmental stressors. With high concentrations of resveratrol, flavonoids, and tannins, grape stems have garnered attention from cosmetic scientists. Research has indicated that phenolic compounds extracted from grape stems possess potent antioxidant abilities, effectively combating free radicals that accelerate aging. Moreover, these compounds have demonstrated the capacity to shield the skin from UV damage, boost collagen production, and enhance skin elasticity. Cosmetic formulations incorporating grape stem extracts have displayed promising results in addressing various skin concerns, including reducing wrinkles, fine lines, and age spots, leading to a more youthful appearance. Additionally, grape stem extracts have exhibited anti-inflammatory properties, soothing irritated skin and diminishing redness. Exploring the potential of grape stem phenolic compounds for cosmetics paves the way for sustainable and natural beauty products. By harnessing the beauty benefits of grape stems, the cosmetics industry can provide effective and eco-friendly solutions for consumers seeking natural alternatives. Ongoing research holds the promise of innovative grape stem-based formulations that could revolutionize the cosmetics market, fully unlocking the potential of these extraordinary botanical treasures.

The Hidden Influence of Halal Labeling and Product Knowledge on Customer Loyalty: Unraveling Religiosity's Role among Cosmetic Consumers in Malang

Purpose: The purpose of this study is to examine the relationship between the Halal Label, product knowledge, religiosity, and customer loyalty in the thriving cosmetics market of Indonesia.Design/Methodology/Approach: This research adopts an explanatory quantitative research design. A sample of 140 respondents was selected for data collection using the random sampling method. A closed questionnaire was used, facilitated through Google Forms. The collected data were analyzed using descriptive statistical analysis and the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach.Findings: The findings of this study demonstrate that both the Halal Label and product knowledge have a direct positive impact on religiosity. Furthermore, religiosity, product knowledge, and the Halal Label significantly influence customer loyalty. It is noteworthy that religiosity also plays an indirect role by mediating the relationship between the Halal Label, product knowledge, and customer loyalty.

Polyphenols: Natural Preservatives with Promising Applications in Food, Cosmetics and Pharma Industries; Problems and Toxicity Associated with Synthetic Preservatives; Impact of Misleading Advertisements; Recent Trends in Preservation and Legislation.

The global market of food, cosmetics, and pharmaceutical products requires continuous tracking of harmful ingredients and microbial contamination for the sake of the safety of both products and consumers as these products greatly dominate the consumer's health, directly or indirectly. The existence, survival, and growth of microorganisms in the product may lead to physicochemical degradation or spoilage and may infect the consumer at another end. It has become a challenge for industries to produce a product that is safe, self-stable, and has high nutritional value, as many factors such as physical, chemical, enzymatic, or microbial activities are responsible for causing spoilage to the product within the due course of time. Thus, preservatives are added to retain the virtue of the product to ensure its safety for the consumer. Nowadays, the use of synthetic/artificial preservatives has become common and has not been widely accepted by consumers as they are aware of the fact that exposure to preservatives can lead to adverse effects on health, which is a major area of concern for researchers. Naturally occurring phenolic compounds appear to be extensively used as bio-preservatives to prolong the shelf life of the finished product. Based on the convincing shreds of evidence reported in the literature, it is suggested that phenolic compounds and their derivatives have massive potential to be investigated for the development of new moieties and are proven to be promising drug molecules. The objective of this article is to provide an overview of the significant role of phenolic compounds and their derivatives in the preservation of perishable products from microbial attack due to their exclusive antioxidant and free radical scavenging properties and the problems associated with the use of synthetic preservatives in pharmaceutical products. This article also analyzes the recent trends in preservation along with technical norms that regulate the food, cosmetic, and pharmaceutical products in the developing countries.

The Growing Market for Natural Cosmetics in Poland: Consumer Preferences and Industry Trends.

The cosmetics industry is one of the most dynamically developing sectors globally, and Europe has the largest share of that market. In Poland, the cosmetics industry is one of the most significant economic segments. Currently, natural cosmetics remain a strongly developing sector of the cosmetics industry. The increasing self-awareness of consumers and the omnipresent trend of being "eco" influence the increased interest in natural cosmetics. The development of the natural cosmetics market is confirmed by the increasing production and growing willingness of consumers to purchase this type of product. The study analysed the purchase frequency and the type of cosmetic products consumers choose. The most recognised natural cosmetics brands and certificates confirming their naturalness were also analysed. Additionally, the purchase preferences of consumers choosing natural cosmetics and those not in this category were examined. The focus was on factors affecting the choice of different cosmetic products. The study was conducted as an anonymous survey of 24 questions (19 single-choice and five multiple-choice questions). Volunteers participated in the study regardless of gender, age, occupation, or income. The survey questionnaires were conducted using Google Forms through a shared link. The study was carried out from October 12, 2021, to January 6, 2022. A total of 807 surveys were collected, and the analysis included 807 completed forms that met the criteria for proper completion. The statistical analysis was performed based on the Pearson Chi2 coefficient with a significance level of p<0.05. The results obtained in the study indicate that the natural cosmetics market is intensively developing, mainly because of consumers' increasing self-awareness and deepening knowledge of cosmetics. Moreover, the demand for natural cosmetics in Poland will continue to develop steadily in the coming years. Currently, the quality of a cosmetic is more important to consumers than its price. Internet sales channels are developing intensively, and Influencers and recommendations of products by friends and family are the most effective way of promotion. Significant changes in consumer attitudes toward the cosmetics market (after the COVID-19 pandemic outbreak) have been observed. From the manufacturers' perspective, it is advised to closely follow market trends and adapt to consumers' changing preferences and requirements. An adequate solution is to popularise and develop the segment of natural cosmetics using various forms of promotion and distribution of products. Further research is recommended to confirm the results regarding the significance of the fast-growing natural cosmetics market in Poland and other countries.

Determinants of purchase intention of halal cosmetic products among muslim females: evidence from Indonesia

Halal cosmetics market in Indonesia has gained more and more attention and is driving global demand growth. Halal cosmetics awareness among female young adults in Indonesia is increasing in line with the rapid growth projection of the Indonesian Halal cosmetics market. However, factors playing a significant role in their purchase intention to buy Halal cosmetic products remain ambiguous. Furthermore, there is no well-established study in Indonesia that explored the role of brand image, promotion, and Halal logo as predictors of purchase intention. This study aims to address this gap and analyze the predecessors and consequences of aforementioned factors towards the purchase intention of Halal cosmetics in Indonesia, specifically among young Muslim women. Samples in this study were obtained by means of quota sampling technique with a total of 289 female Indonesian Muslim respondents aged 21 - 40 years old. Likert-type scale anchoring five-points was used to record the responses. The scale of 1 indicates strong disagreement and 5 indicates strong agreement. The analysis was conducted through Exploratory Factor Analysis and Multiple Regression Analysis on SPSS. This study discovered that promotion is an essential predictor of purchase intention of Halal cosmetic products within the young Muslim adult population in Indonesia. Unexpectedly, brand image plays an insignificant role in purchase intention. Moreover, theory of planned behavior provided insight into a theoretical vulnerability of subjective norm as predictor of purchase intention. As this topic is predominantly researched in Malaysia, there has been little to no studies done on this particular context in Indonesia. This study’s results are anticipated to provide meaningful contribution to the literature in evaluating the purchase intentions of Indonesian young Muslim women towards Halal cosmetics. Cosmetics brands and manufacturers may extract value from this study’s results to sharpen activity focus on variables closer to purchase intention.

Study on Recognition and Brand of Customized Cosmetics According to Sex, Residental Area and Final education Level

In response to consumer demand for personalized content, the customized cosmetics market continues to grow, centering on the beauty industry. This study was conducted to find out the awareness and brand awareness of customized cosmetics. From February 2023, a total of 313 adult men and women residing in Korea were surveyed on the degree of awareness of customized cosmetics, domestic and foreign brand awareness and use experience, evaluation of major brands of customized cosmetics, and expectations. Statistical analysis was performed on the data collected after the survey using SPSS version 25.0 for Windows. As a result, the recognition level of customized cosmetics was 'normal' (45.4%), and the product path was 'online advertisement' (42.8%), 'new purchase and plan to use' of customized cosmetics (62.6%), and product purchase and use plan. As for the place, 'online shopping mall' (46.3%) accounted for a high proportion. Brand recognition and usage status at home and abroad was 'know' (53.6%), the number of recognized brands was 'more than 4' (53.0), and the evaluation of domestic and foreign brand image was very high as 'positive' (80.7%). In terms of product diversity, 'satisfaction' (68.6%) was found to be high. The experience of purchasing and using domestic and foreign brands for customized cosmetics was higher than that of foreign brands, showing a significant difference. As for the purchase of customized cosmetics and the level of expectation for domestic and foreign brands, the expectation level was high with 'expectation' for domestic brands (92.9%) and 'expectation' for foreign brands (94.8%). As a result of comparative analysis by classifying groups according to general characteristics, the degree of recognition of customized cosmetics and intention to purchase showed significant differences in part according to gender, residential area, and final education level. Domestic and foreign brand awareness and experience of customized cosmetics, and expectations for customized cosmetics showed differences according to gender, region of residence, and final education level. Therefore, based on these results, it can be applied as basic data for research on the activation of customized cosmetics.

한국 화장품의 대중국 수출 촉진 요인과 유통채널 설계방안에 관한 연구

The Chinese cosmetics market is showing rapid growth. This study analyzed causal relationship between Korean cosmetics exports and China’s macroeconomic facilitation factors. After analyzing Chinese cosmetics market and challenges for Korean cosmetics companies, this paper suggests an effective distribution channel selection and management strategies for Korean cosmetics companies. Indirect distribution, optimum route plan for small and medium-sized cities from metropolises, utilization of electronic commerce, differentiation between premium brands and diffusion brands and strategic quanxi orientation shall be required for most of the Korean cosmetics companies.&#x0D; The limitations of this study are as follows: analysis of export promotion factors of Korean cosmetics export in Chinese market are limited to a few variables and that this paper does not cover Chinese regional market segment’s characteristics. However, this paper has significant implications for understanding on the distribution channel strategies for Korean cosmetics export in China and suggests some strategic solutions.

MANAGEMENT OF MARKET LAUNCHING OF A NEW PRODUCT (ON THE EXAMPLE OF THE COSMETIC PRODUCTS MARKET)

Management of introducing new products to the cosmetics market is a crucial task in today’s competitive business environment, driven by evolving consumer expectations. This article aims to explore key aspects of this process and identify prospects for further research in this domain. First and foremost, understanding consumer needs is paramount. In the cosmetics market, it is essential to grasp which products and features appeal to consumers. Consumer trends evolve, and researching these changes is instrumental in developing products that meet current demands. Secondly, innovation in product development is essential. Utilizing cutting-edge technologies and ingredients in the creation of new cosmetic products can provide a competitive edge. It is imperative to investigate and implement novel technologies that enhance product quality and effectiveness. Effective marketing planning and branding are pivotal factors in successfully launching cosmetic products. Scientific approaches assist in crafting marketing strategies that capture consumers’ attention and establish enduring brand identities. Compliance with standards and regulations is also of paramount importance for practical product launch. Adhering to legislative requirements and standards regarding the safety and quality of cosmetic products is obligatory to gain consumer trust. Furthermore, studying the competitive landscape and formulating effective market entry strategies are essential practical tasks for businesses in the cosmetics industry. Only through deliberate research and strategic planning can success be achieved in this highly competitive field. In conclusion, this article aims to investigate and analyze various aspects of managing the introduction of new cosmetic products to the market and identify prospects for further research in this sphere, ultimately contributing to the enhancement of product quality and competitiveness in this vital market.

Biyo-Politikanın Sürdürülebilir Bedenlerinden, Biyo-Kapitalin Kullan-At Bedenlerine

The spectrum and issues of bio-capital, are wide from sportive activities and bodily technologies to surrogacy motherhood, and organ piracy. On the other hand, while the development of this work opens up new possibilities for the body, it also creates new tensions and conflicts between the body and subjectivity. Although this conflicted field is called bio-capital, this point was not reached suddenly. For, modernism constructed and positioned the subject in two interrelated basic channels: The body as a biological unit, the object of bio-politics, on the one hand, and labor, the object of capitalism, on the other. However, with advances in genetics, medicine, software and pharmacology, there has been a fundamental shift in the positioning of the body by industrial capitalism and modern power. In this study, the hybridization of the traditional production-circulation-commodification mechanism of capitalism, the encounter with bio-value and the sub-headings that this hybridization creates within the capitalist system will be discussed.

Development and Functionality of Sinami (Oenocarpus mapora) Seed Powder as a Biobased Ingredient for the Production of Cosmetic Products

Sinami (Oenocarpus mapora H. Karst), a native fruit found in the Amazon region of South America, has high nutritional value and is rich in lipids. However, the processing of sinami generates a large volume of agro-industrial waste, mainly composed of seeds. Our research comprises a proximal analysis of the sinami seed and its phenolic compounds and their antioxidant activity. The chemical analysis revealed high moisture but low protein, fiber, and lipid content. Furthermore, the extracts showed high in vitro antioxidant activity against 1,1-diphenyl-2-picrylhydrazyl radical IC50 (0.34 ± 0.001 mg/mL) and ABTS IC50 (0.10 ± 0.0002 mg/mL) free radicals. Based on this previous assessment, a gel exfoliant was developed. Since sinami seed powder is a novel ingredient, different formulations were evaluated to determine future incorporation into the cosmetic market. The best exfoliant gel prototype was studied under normal and stressed conditions (40 °C) for 3 months, maintaining a pH value of 5.25 and final viscosities of 700–800 mPa.s and 600–500 mPa.s under normal and stress conditions, respectively. Although unexplored, the sinami seed could be considered a raw material for the cosmetic industry.

Marketing Research - An Examination of Consumer Preferences for Shampoo Brands

The most common type of hair care product, shampoo, comprises the majority of the hair care cosmetics market. Shampoo was created to replace soap in the process of washing the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and product residue. Today's consumers are preferring more natural products, and as a result, the demand for herbal shampoo is increasing, particularly in Asian nations. In the retail stores, there are numerous options for shampoos. The level of customer awareness that the business community possesses determines how effectively a free market system of enterprise functions. Which shampoo is best for all hair types will be made evident by this survey and meta-analysis study, which will provide us with a comprehensive view of the shampoo industry.

Localization of Sesquiterpene Lactones Biosynthesis in Flowers of Arnica Taxa.

Arnica montana is a valuable plant with high demand on the pharmaceutical and cosmetic market due to the presence of helenalin (H) and 11α, 13-dihydrohelenalin (DH) sesquiterpene lactones (SLs), with many applications and anti-inflammatory, anti-tumor, analgesic and other properties. Despite the great importance of these compounds for the protection of the plant and their medicinal value, the content of these lactones and the profile of the compounds present within individual elements of florets and flower heads have not been studied so far, and attempts to localize these compounds in flower tissues have also not been conducted. The three studied Arnica taxa synthesize SLs only in the aerial parts of plants, and the highest content of these substances was found in A. montana cv. Arbo; it was lower in wild species, and a very small amount of H was produced by A. chamissonis. Analysis of dissected fragments of whole inflorescences revealed a specific distribution pattern of these compounds. The lactones content in single florets increased from the top of the corolla to the ovary, with the pappus calyx being a significant source of their production. Histochemical tests for terpenes and methylene ketones indicated the colocalization of lactones with inulin vacuoles.

Edukasi terkait langkah pengembangan formula dan registrasi kosmetik melalui webinar

Indonesia is a potential market for cosmetics. Students and lecturers at Departments of Pharmacy developed various cosmetic formulas, but limited to research or publications only. Lack of knowledge about the stages of developing good cosmetic formulas, good manufacturing cosmetics, and the steps in registration of cosmetic preparations is the main cause in developing cosmetic products. The method used in this community service is online conference. The participants were given a pretest and posttest to determine their level of understanding about cosmetics formula development and registration. About 190 participants attended the conference. Assessment by pretest and posttest obtained an average result of 50.22 ± 13.36 and 70.05 ± 18.97 respectively. The results show that there is a significant difference between pretest and posttest. The conference was considered good by the participants with an average score of 3.68 of 4. This conference provided increased knowledge to participants regarding the development of cosmetic formulas and the steps in cosmetic registration.

Research on the Marketing Strategy of Domestic Beauty Brands Taking Florasis as an Example

In recent years, with the continuous development of the Internet, people have received more information among them. The market for domestic cosmetics is becoming larger and larger in this era, even setting off a "national tide fever," and its competition is also very fierce. Florasis has successfully occupied a leading position in the domestic cosmetics industry by virtue of its novel concept of "Oriental color makeup, flower-based makeup." This paper takes Florasis as the research object, analyzes its advantages and problems in marketing, and provides reference and avoidance for other domestic cosmetics.

Research on the Competition of Chinese Cosmetics Brands Comparing with Western Cosmetics Brands

The Chinese cosmetics market used to be dominated by the foreign cosmetics brands, while Chinese cosmetics brands has been growing rapidly since 2020. Reviewing the related research implies that there are multifaceted factors influencing Chinese consumers’ preference towards domestic or foreign brands. Generally, Chinese consumers show high intention to purchase Western products, as they perceive those products of high quality and value. However, from the case study of the success of Perfect Diary in the Chinese market in recent years, it is noticed that this new cosmetics brand is highly competitive in the market comparing to other Western brands. The marketing strategy adopted by Perfect Diary contributes to the sales and business success. Perfect Diary’s skincare and cosmetics products are well perceived by the Chinese consumers, as they tend to produce the products to fit the local demands. Western cosmetics brands tend to only provide standardized products to the customers in China, which is the reason why the competitive advantage of the products is challenged now in the Chinese market. The competitive pricing strategy of Perfect Diary also makes the brand competitive in the Chinese market compared to Western brands. However, it is important for Chinese cosmetics brands to improve their marketing strategies in the Chinese market to sustain their market competitiveness.

Trends in the Development of the World and Ukrainian Markets of Cosmetic Hroducts

Abstract. Introduction. The question of the development of product markets, changes, trends, features, and influencing factors is of primary importance in international business from the point of view of marketing research for entering new markets or business expansion. Purpose. The purpose of the research is to monitor the functioning of the global and Ukrainian market of cosmetic products and to determine the main trends in their development. Results. As a result of research into the world market of cosmetic products, the following trends are observed: growth in the sales of Korean cosmetic products, growth in the production and sales of ecological cosmetics, the target audience of the market is expanding, the popularity of the promotion and sales of cosmetic products using Internet technologies is increasing, there is a decline in the demand for decorative cosmetics, the demand for products of the premium segment is decreasing, while the demand for products of the cheap price segment is increasing. Similar trends are also taking place in the Ukrainian market, namely the growth in demand for cosmetics based on natural ingredients, a significant increase in online sales of cosmetics. Conclusions. Therefore, international business entities working in the cosmetics market should take into account the trends of the world and domestic markets, focus on customer requests, and significantly develop the online promotion and sales system, using the latest information technologies in international marketing.

In Vitro Models for Anti-Aging Efficacy Assessment: A Critical Update in Dermocosmetic Research

The skin is the human body’s largest organ and serves as a crucial boundary between the body and the external environment. As a natural process, skin aging cannot be avoided, and it causes changes in the skin’s strength, structure, elasticity, and integrity. Many approaches have been developed over the years to study the skin, including in vivo and in vitro methods. Nevertheless, animal assays have ethical issues and a lack of reproducibility. Hence, in vitro skin models have been increasingly developed and used. For the assessment of the potential of the anti-aging activity of compounds of different origins, the most commonly used in vitro assays are the ones evaluating antioxidant, anti-collagenase, anti-elastase, anti-hyaluronidase, anti-tyrosinase, anti-inflammatory, antiglycation, or moisturizing activity, and the induction of skin cell proliferation/anti-senescence effects or the inhibition of matrix metalloproteinase production. The purpose of this review is to summarize the most commonly used in vitro models for the evaluation of skin aging and cometic products’ anti-aging efficacy, providing a useful guide for researchers in the field. Overall, these assays provide important data on the safety and efficacy of anti-aging compounds, and a foundation for research on and the eventual introduction of formulations into the cosmetics market.

Exploring the Impact of Marketing Communication on Consumer Behaviors in China’s Cosmetics Industry

The Chinese cosmetics market is one of the country's most dynamic and quickly rising economies. Marketing communication is one of the industry's success elements, as more and more firms expand their markets using various marketing tactics. The purpose of this study is to determine the impact of marketing communication on consumer behavior. The significance of this paper is to explore the impact of marketing communications on consumer behavior in order to provide a theoretical basis for future measures to be taken by policymakers. In-depth interviews were used to acquire primary data for this study. Eight individuals who buy and use cosmetics on a regular basis participated in the survey. The findings revealed that most participants see the influence of marketing communication. This paper concludes that marketing communications are critical in the Chinese cosmetics industry, particularly as marketing communications influence consumer purchasing behavior.

Regulatory Requirements for Exporting Cosmetic Products to Extra-EU Countries

In this study, an overview of the regulations in force in some extra-EU states belonging to different geoeconomic areas is provided, starting from the current EU legislation on cosmetic products. We focused on their legislative frameworks and the location of the relevant regulatory documentation. Furthermore, for each state considered, our analysis examined the notification/authorization processes, approaches to animal testing, and allowed/prohibited ingredient lists, as these aspects are considered to be among the primary restrictions hindering the cosmetic market. It can be observed that many states are working towards standardising their regulations to promote greater international trade. However, it is essential to recognize that different countries belonging to distinct geoeconomic areas may have unique requirements, and harmonization may not necessarily be the best solution. It is crucial to consider different needs and preferences when approaching the global regulation of the cosmetic industry.

Indicator Analysis for Cosmetics Companies: Evidence from L’Oréal, Shiseido and Estée Lauder

The Chinese cosmetic market increases dramatically in the last five years, which may correspond with the worldwide consuming and investing trend. This paper refers to the profitability performance of three multinational cosmetics companies, i.e., L’Oréal, Shiseido, and Estée Lauder. The best way to illustrate their aspects is ratio analysis combined with visualizations. To be specific, profitability, liquidity as well as working capital indicators are utilized. As for profitability indicator, it includes net profit margin, return on capital employed. Liquidity indicators include current ratio or quick ratio while working capital indicators include inventory turnover period and cash flow. According to the analysis, P&amp;G and L’Oréal are the best seller in the current market because their market proportion are over 50%. Then, the selling of Shiseido and Etsee lauder are ranked after L’Oréal. The strategy these companies chose is significant to get high sales volume, which includes online or offline sales modes etc. The reflection of the ratio also represents some shortage of their operating. These results shed light on guiding further exploration of the profitability and investment performance.