AbstractExperimental measurement of gas holdup was carried out in a medium‐size gas‐liquid‐liquid bubble column with a multiple nozzle sparger plate using air, water and organic liquids. It was found that the fractional holdup depends on gas velocity, liquid properties, phase inversion in the liquid mixture as well as spreading coefficient of the organic liquid. In the presence of a liquid with a negative spreading coefficient the holdup is a minimum at the phase inversion point. but the reverse is true for a liquid with a positive coefficient of spreading. Observed bubble characteristics have been discussed. Correlations for gas holdup have been developed for different ranges of liquid composition.