Corporate Image Research Articles

CSR dan Kinerja Keuangan Perusahaan Publik Terdaftar di Malaysia

Implementing a corporate social responsibility (CSR) strategy is believed to bring financial benefits to businesses while also enhancing their corporate image. However, there are numerous reasons for engaging in CSR activities. It is clear that CSR involvement requires substantial financial and resource investment, which can impact a company's profit margins. Nonetheless, CSR efforts have been shown to boost a company's reputation and present a positive image to stakeholders. Although businesses incur costs, these investments are expected to yield increased profits and strengthen shareholder trust and confidence. This study aims to examine the effect of CSR on the financial performance of selected sectors that contribute to Malaysia's economy. Using a quantitative approach, this research analyzes secondary data collected through Stata 14 SE software, covering the period from 2016 to 2020 for 124 publicly listed Malaysian companies in the construction, industrial products and services, consumer products and services, plantation, and energy sectors. The study reveals that CSR has an insignificant impact on the return on assets (ROA) of these companies. However, the findings also indicate that CSR significantly affects financial performance when measured by net profit margin (NPM) in these sectors.

Study on the Effect of Mobile Platform Companies ESG on Corporate Image and Sustainability

Study on the Effect of Mobile Platform Companies ESG on Corporate Image and Sustainability

생성형 AI를 활용한 광고디자인 연구 - 광고디자인 요소에 따른 생성형 AI 영상광고 사례 분석을 중심으로

This study aims to examine the characteristics of AI and image Generative AI as an advertising design study using AI, extract advertising design elements as AI media based on prior research, and analyze the latest Generative AI video advertisement cases to suggest the design direction of image-generating AI video advertisements in the future. As a result of the study, it was confirmed that the first spatial factor plays a very important role in image Generative AI video advertising, and as a result of the case analysis, it was analyzed that the spatial factor was more prominent in AI advertising of corporate or brand images (cases 1 and 3). Second, as a result of case analysis of shape elements, it was found that shape elements were more prominent in shorts advertisements (cases 2 and 4). Third, as a result of case analysis of the time factor, the effect of playback time was similar. In the time element, it was analyzed that the dynamics according to the strength and weakness of message delivery and the appropriate expression method according to the story line are important. The significance of this study is to extract and analyze objective advertising design elements for image Generative AI video advertisements, which have recently become a hot topic. The limitation is that there were not many targets for case analysis of video advertisements using image Generative AI, so meaningful data were somewhat insufficient. It is expected to be supplemented through future research.

Oleksandr Dovzhenko’s Cinematic Novels within the Dramatization of Prose in the 20th Century

The emergence of cinematic novel created by O. Dovzhenko has become one of the chief achievements of Ukrainian culture in the 20th century. The demand for such innovation has been conditioned with the particular place of cinema as an alternative to theatre where the past could be represented at screen in the manner of epic and not dramatic literature. The organic unity of the features of a script and a novel has demonstrated new peculiarities and opportunities of narration. First of all, cinematic novel belongs to the general literary trend of the stream of consciousness that comes back to theatrical soliloquy and builds up a parallel to monodrama. In particular, plot as the determination of events yields to imaginary forces of subjective nature. The comparative research of O. Dovzhenko’s heritage with that of V. Woolf is substantiated with this circumstance. Secondly, it is the so called telegraph style that marks both scripts and cinematic novels coming back still to rhetoric devices of parcellation. The autonomous existence of separate things within cinematic context is presupposed with the effect of alienation ensuing from the phantoms of imagination. Textual dissociation into a series of visions of separate things results in the transformation of linear temporal succession of events into spatial corporeal images marked with multidimensionality. Third, the composition of cinematic novels as well as of other specimens of the stream of consciousness is marked with the traits of spiral narration. The new motivational forces discovered in cinema procured new opportunities for the traditional dramatic problem of fatal predetermination. The formation of cinematic novel has elucidated new interrelation between screen and scene and outlined new perspectives in their interaction.

The Relationship between Quality Control and Corporate Brand Strategy in Operations Management

In today's competitive business environment, quality control and brand strategy are critical factors for corporate success. This paper aims to explore the close relationship between quality control and corporate brand strategy in operational management. Initially, the paper defines quality control and brand strategy and analyzes their importance in modern corporate operations. Subsequently, it elaborates on the role of quality control in enhancing product and service quality, as well as customer satisfaction, and the central position of brand strategy in shaping corporate image, accumulating brand equity, and competing in the market. Through case analysis, the paper reveals how quality control supports the implementation of brand strategy and how brand strategy influences the decision-making and execution of quality control. Finally, the paper discusses the challenges faced by companies in implementing quality control and brand strategy and proposes corresponding countermeasures. The findings of this study emphasize the importance of the synergistic development of quality control and brand strategy and provide guidance and recommendations for corporate practice.

The Impact of Environmental Regulations on the Export of Hangzhou Enterprises

This paper studies the impact of Hangzhou environmental regulation on the export of enterprises, and takes Hikvision as a case to analyze the input of the enterprise in green transformation and its impact on the export of overseas markets. Through the analysis of Hikvision's financial and ESG reports from 2019 to 2023, the following conclusions were drawn: Hikvision gained a competitive edge in the international market through green transformation measures; By promoting green production and product certification, Hikvision has enhanced its international reputation, and this responsible corporate image has contributed to the growth of its exports; Energy conservation and resource management measures have significantly reduced resource waste and energy consumption, thereby improving the company's profitability and competitiveness in the international market; Hangzhou's environmental regulations significantly promoted Hikvision's green innovation and had a positive impact on the company's export. The research shows that Hangzhou's environmental regulation policy has a positive impact on Hikvision's export.

The Role of Corporate Image, Quality Service and Customer Satisfaction To Intention Behavior and Customer Loyalty

This study aims to investigate the relationship between corporate image, service quality, customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco Prismatama ( Indomaret ). The research utilizes a quantitative approach with a descriptive design, involving 155 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings indicate that corporate image positively and significantly influences customer satisfaction, which in turn influences behavioral intention and customer loyalty. Additionally, service quality is shown to positively impact both corporate image and customer satisfaction. Validity and reliability tests confirm that all variables in the model exhibit good quality. The study supports all proposed hypotheses and is consistent with previous research, highlighting the importance of corporate image, service quality, and customer satisfaction in influencing behavioral intention and customer loyalty. Managerial implications include the need to focus on enhancing service quality and strengthening corporate image to increase customer satisfaction and loyalty. Limitations of the study include the restricted sample scope to the Jabodetabek area and the use of online data collection methods. Future research is recommended to expand the sample scope and consider longitudinal approaches. Keywords: Corporate Image, Service Quality, Customer Satisfaction, Behavioral Intention, Customer Loyalty.

Strategi Corporate Social Responsibility (CSR) dalam Membangun Citra Perusahaan Pada PT. Crown Worldwide Indonesia

This research is titled “Corporate Social Responsibility (CSR) Strategies in Building Company Image at PT. Crown Worldwide Indonesia” (Qualitative Study of Public Relations in carrying out CSR in a company). Image and reputation play a crucial role in communication for organizations, companies, and government institutions. PT. Crown Worldwide has implemented a Corporate Social Responsibility program aimed at enhancing its corporate image. The purpose of this thesis is to understand how PT. Crown Worldwide Indonesia improves its image through the implementation of Corporate Social Responsibility (CSR) programs. Another objective of this study is to assess the effectiveness of CSR programs in enhancing the company’s reputation. The author employed a qualitative descriptive and using RACE (Research, Action, Communication, & Evaluation) research approach, emphasizing in-depth investigation and utilizing image theory to gain insights into the effectiveness of CSR practices in terms of perception, cognition, motivation, and branding image related to PT. Crown Worldwide Indonesia. In addition, this study also uses Triple Bottom Line analysis to analyze PT. Crown Worldwide. The research findings indicate that the CSR program successfully builds a positive company image and serves as a communication function, making the company well-known among relevant communities and adding value to the organization itself.

Analysis Of The Influence Of Religiosity, Service Quality, And Corporate Image On Customer Loyalty With Trust As An Intervening Variable

Analysis Of The Influence Of Religiosity, Service Quality, And Corporate Image On Customer Loyalty With Trust As An Intervening Variable

Influence of overall course quality on student satisfaction and university image

With the COVID-19 crisis that forced most governments in the world to temporarily suspend face-to-face teaching at universities, distance learning (DL) has been gaining prominence as a viable alternative. This is not a new modality. Studies focused on the quality of teaching, student satisfaction with the course, or how the university's image is formed are indispensable to the development of distance learning. In this study, we sought to answer whether perceived quality influences the university's corporate image and whether overall satisfaction is a mediator of this influence. The methodology used for these tests was the survey, analyzed by CFA and SEM-CB. The results indicated that perceived quality has a strong influence on corporate image and that overall student satisfaction is a mediator between perceived quality and corporate image. Theoretically, this is an interesting finding because it ensures a direct relationship of perceived quality and corporate image intensity, and it proves the mediation of satisfaction. In practice, it demonstrates to administrators that investing in the quality of a course involves satisfying the students, generating increments in the corporate image, and attracting new students.

Pengaruh Kualitas Pelayanan, Athmosphere Store, Bundling Product dan Point Of Purchase terhadap Impulsive Buying Melalui Corporate Image Sebagai Variabel Intervening

This research aims to examine the influence of service quality, Atmosphere Store, bundling product and point of purchase to Impulsive buying through Corporate image as an intervening variable. The study was conducted on Alfamart Members in the North Ciamis Region. Sampling is carried out using techniques propotioned stratified random sampling, with a total sample size of 210 samples, spread across 16 Alfamart stores in the North Ciamis Region. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that, 1) Service quality is in good condition, whereas Atmosphere Store, Bundling product, Point of purchase, Corporate image and Impulsive buying in very good condition; 2) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Corporate image; 3) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Impulsive buying; 4) Corporate image positive and significant effect on Impulsive buying; 5) Quality of service, Atmosphere Store, Bundling product and Point of purchase influence on Impulsive buying through Corporate image as an intervening variable.

Enhancing loyalty in Islamic hospitals: Exploring customer experience as mediating variables

Purpose – This study investigates the impact of service quality and corporate image on customer experience and loyalty within health institutions.Methodology – Utilizing a correlation research design, data were collected from 80 hospital patients using a purposive sampling technique. Data were analyzed using regression analysis in SPSS version 25.Findings – The findings reveal that Service quality and corporate image significantly enhance customer experience. Moreover, while service quality directly influences loyalty, the impact of corporate image on loyalty is mediated by customer experience.Implications – The study suggests Hospitals should focus on improving service efficiency, communication, and patient satisfaction in order to strengthen patient loyalty. Additionally, cultivating a positive corporate image through patient interactions can further enhance the customer experience, leading to increased loyalty. Originality – This study introduces a novel conceptual model that integrates customer experience as a mediating variable to explain loyalty dynamics in health institutions. This study's contributions are particularly relevant for hospital management, although the relatively small sample size may limit the broader applicability of the results.

Pengaruh Citra Perusahaan Dan Persepsi Harga Terhadap Loyalitas Nasabah Dengan Mediasi Kepercayaan Nasabah (Studi Pada Nasabah Bni Life Regional Office Semarang)

The research is a literature review that analyzes the influence model of corporate image and influencer endorsement on customer loyalty through customer trust. The focus of research on customer loyalty BNI Life Regional Office Semarang is based on research gaps that arise from previous research, namely: Budiyanti's research, (2023) concluded, there is a positive influence between customer trust on customer loyalty, but Tandiwijaya and Pusparini, (2022) did not show a significant effect of customer trust on customer loyalty. Based on this research gap, this research on BNI Life Regional Office Semarang tends to support Budiyanti's research, (2023) which states that customer trust has a positive effect on customer loyalty. The phenomenon gap in this study is that there was a decrease in both the number of policies and the number of agents in 2016-2018 and the 2019-2022 period due to reduced agents and customer loyalty to BNI - Life. The results of this study indicate that company image has a positive effect on customer trust and customer loyalty, price perceptions have a positive effect on customer trust and customer loyalty, and customer trust has a positive effect on customer loyalty. Customer trust is able to mediate the effect of company image and price perception on customer loyalty. Suggestions for future research need to add other variables that affect customer loyalty. Suggested variables are: customer experience, brand equity and so on. Future research suggestions need to use comparisons to find out the position of PT BNI Life Insurance Regional Office Semarang with its competitors in increasing customer loyalty, by examining Axa Mandiri, BCA Life and so on.

Research on the Impact of Environmental Information Disclosure on Financial Performance

In the current global context of escalating environmental concerns, it has become increasingly crucial for enterprises to disclose environmental information in order to effectively communicate their environmental performance and risk management with external stakeholders. This is particularly pertinent for publicly traded companies in heavily polluting industries, as the disclosure of environmental information not only impacts corporate reputation and image, but also directly affects their financial sustainability. Therefore, this study aims to investigate the influence of environmental information disclosure on the financial performance of publicly traded companies in heavily polluting industries, while also examining how property rights moderate this relationship. Drawing from previous research, this paper presents corresponding research hypotheses and constructs a comprehensive research model. The empirical analysis serves as the primary research method, allowing for an in-depth exploration of sample data to uncover the intricate connection between environmental information disclosure and financial performance within heavily polluting industries, as well as how property rights factor into this dynamic. Ultimately, this study contributes to enhancing our theoretical understanding of the link between environmental information disclosure and corporate financial performance, providing a scientific basis for government policy formulation and offering practical guidance for listed companies in heavily polluting industries seeking to improve both their financial sustainability and environmental performance.

Corporate environmental behavior toward sustainable development: Motivations, benefits, and challenges of ISO 14001 adoption at Japanese subsidiaries in Thailand

AbstractSince the Earth Summit held in Rio de Janeiro in 1992, ISO 14001 has become an internationally recognized environmental management system that has spread all over the world. The existing literature has examined in detail the motivations, benefits, and challenges of ISO 14001 adoption in developed countries. However, there is a relative lack of studies on the adoption of ISO 14001 by the subsidiaries of multinational corporations (MNCs) in developing countries, and in Thailand in particular. This paper investigates the motivations, benefits, and challenges of ISO 14001 adoption at Japanese subsidiaries in Thailand based on the results of a questionnaire survey of 100 subsidiaries and a semi‐structured interview survey of 11 subsidiaries. We find that the main motivations are pressures by the national and local governments, as well as by the customers. In addition to the tax incentives, the main benefits are gaining competitiveness, enhancing the corporate image, and maintaining efficient management. We also identify the following challenges: the costs of ISO 14001 adoption, and the training and awareness of the employees. Compared with the existing literature, we find some new motivations, benefits, and challenges related to the local context of ISO 14001 adoption. Although our results are valid only for the Japanese subsidiaries in Thailand, the in‐depth understanding of the motivations, benefits, and challenges of ISO 14001 adoption may contribute to the expanding literature about corporate environmental behavior toward sustainable development.

The Effect of Service Quality and Company Image on Customer Satisfaction of Ubasyada Cooperative in Ciputat Market, South Tangerang

The purpose of this study is to ascertain how customer satisfaction at Ubasyada Cooperative in Pasar Ciputat, Tangerang Selatan, is influenced, both partially and simultaneously, by service quality and corporate image. Quantitative technique is the approach employed. Customers of Ubasyada Cooperative in Pasar Ciputat Tangerang Selatan made up the study's population. Probability sampling, which makes use of the Slovin formula, was the sample strategy employed. There were 97 responders in the research sample. Based on the study's findings, it can be said that customer satisfaction is positively and significantly impacted by service quality, as evidenced by the T_count value> T_table or (13.300> 1.986) with a significance value of 0.000 <0.05. Customer satisfaction is positively impacted by corporate image, as seen by the value of T_count > T_table, or (12.093 > 1.986), with a significance level of 0.000 < 0.05. Customer satisfaction is positively and significantly impacted by service quality and corporate image, as evidenced by the values of F_count > F_table or (99.944 > 3.090) with a significance level of 0.000 < 0.05. The regression effect of service quality and company image on customer satisfaction is Y = 8.282 + 0.322 X1 + 0.482 X2.

기업의 ESG 성과가 기업가치에 미치는 영향 : 최고경영자 특성을 중심으로

[Purpose] It analyzes how ESG management (environment, society, and governance) affects corporate value and analyzes whether these correlations differ according to the CEO’s personal characteristics to further confirm the CEO’s role in ESG activities. Through this, it is intended to present a new perspective on the characteristics of managers and provide an opportunity to increase the importance of ESG activities. [Methodology] This study collected data from 2,469 companies listed on the Korea Exchange from 2020 to 2022. The data included ESG activity metrics, demographic characteristics of managers, overconfidence, and capabilities. Using multiple regression analysis, the relationship between managerial characteristics and ESG activities was examined. [Findings] The results indicate that managers with higher levels of overconfidence tend to participate more actively in ESG activities. Additionally, the higher the managerial capability, the more vigorous the ESG activities, which positively influenced corporate value. [Implications] This study suggests that companies can actively introduce and effectively perform ESG management to improve corporate value. In particular, managers with excellent abilities can actively implement ESG management to improve the corporate image, improve the company’s sustainable management, and maintain the company’s long －term competitive advantage. It can help companies and investors recognize this fact. In the future, more efficient ESG management and investment strategies will be established in consideration of the characteristics of the CEO in the management and investment process.

Sustainable supply chain management: The right way of doing business in Nigeria

Background: Improved organizational performances and increased competitiveness have been linked to sustainable supply chain management as a strategic tool. In Nigeria, most manufacturing companies seems to be unaware of the importance of this tool in their supply chain processes. Some of their manufacturing outputs are threats to life's existence. Proper adoption of all sustainable practices will not only reduce the cost of production but will also increase business profitability. Purpose: The main objective of this study is to investigate guidelines or practices manufacturing companies in Nigeria must adopt to achieve sustainability in their supply chain management. In addition, to explore the relationship between the outcomes of sustainable supply chain management practices and business profitability among manufacturing firms in Nigeria. Methodology: The research design is a descriptive type. Data was collected using a structured questionnaire that was designed to address each of the research questions. Findings: The findings are presented in tables. It was shown that the general awareness of sustainable practices is a bit above average and the adoption of the practices was seen in varying degrees. Reverse logistics (37%), sustainable warehousing (75%), environmental purchasing (26%) sustainable transportation (4%). Discussions: Adoption of these sustainable practices has been seen to increase sales, improve the corporate image of the firm, and improve information sharing among all stakeholders. However, this adoption is still poor, which means that the manufacturing sector has yet to harness the concept of sustainability as an option for doing business right in the country.

Integrated Marketing Communication Activities of PT. Prima Inti Nusa in Building a Positive Corporate Image

This study aims to analyze and evaluate the integrated marketing communication activities carried out by PT. Prima Inti Nusa in building a positive corporate image, as well as to analyze and evaluate the supporting and inhibitingfactors in building its positive image. The theory used in this research is Marketing Communication Theory. The research method used is qualitative research with constructivism as its core paradigm. The number of informants in this study, reaching data saturation, is nine people divided into two categories: four key informants and five triangulation informants. Data collection in this study is conducted through interviews and nonparticipant observations. The results show that to build a positive image manifested through word of mouth, PT. Prima Inti Nusa uses a mix of sales promotion and personal selling. Supporting factors include the positive attitude ofthe marketing team and a mindset ofnot being easily satisfied, while inhibitingfactors include the negative attitude ofthe marketing team, a mindset of being easily satisfied, and negative issues spread by competitors

Influence of Ethical PR Practices on Corporate Image during Scandals in Tanzania

Purpose: The aim of the study was to assess the influence of ethical PR practices on corporate image during scandals in Tanzania. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study indicated that maintaining ethical standards significantly mitigates reputational damage. Ethical PR strategies, including transparency, accountability, and timely communication, help companies navigate crises more effectively. Transparency ensures that all relevant information is disclosed promptly, fostering trust among stakeholders. Accountability demonstrates a company's commitment to taking responsibility for its actions, which can help regain public trust. Timely communication ensures that the company controls the narrative, reducing the spread of misinformation. Studies indicate that companies employing ethical PR practices during scandals tend to recover faster and sustain less long-term damage to their corporate image. Additionally, these practices can turn a crisis into an opportunity to showcase the company's integrity and commitment to ethical standards, potentially strengthening its reputation in the long run. Overall, ethical PR practices are crucial in safeguarding and enhancing corporate image during and after scandals. Implications to Theory, Practice and Policy: Situational crisis communication theory (SCCT), stakeholder theory and image restoration theory may be used to anchor future studies on assessing influence of ethical PR practices on corporate image during scandals in Tanzania. Encourage organizations to establish proactive ethical guidelines for PR professionals. Advocate for the establishment of a regulatory framework that mandates ethical practices in PR. This policy can help standardize ethical behavior across the industry, enhancing corporate accountability.