Corporate Social Responsibility Philanthropy Research Articles

IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT PERTAMINA (PERSERO) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT INDONESIA

The research was conducted in order to find out how the implementation of PT Pertamina (Persero)'s Corporate Social Responsibility in Improving the Welfare of the Indonesian People. The Corporate Social Responsibility (CSR) program run by the company aims to foster self-reliance for the community. Corporate Social Responsibility can be interpreted as the company's responsibility to stakeholders to behave ethically, minimize negative impacts and maximize positive impacts that include economic, social and environmental aspects (triple bottom line) in order to achieve sustainable development goals. The research method in this study is a descriptive qualitative method that focuses on the implementation of PT Pertamina (Persero) Corporate Social Responsibility in Improving the Welfare of the Indonesian People. Data Collection Techniques Data collection techniques in qualitative research are observation, literature and documentation studies. The CSR program is a manifestation of Pertamina's commitment to continue to work and contribute to the creation of the nation's welfare, Pertamina has designed various program activities that represent the 4 Pillars of Environmental Social Responsibility (TJSL), namely the Pertamina Smart Pillar for the education sector, Healthy Pertamina for the health sector, Pertamina Green for the field of environmental conservation and Pertamina Berdikari for the field of empowerment and economy. Pertamina carries out CSR activities in an integrated manner with the company's business strategy with the aim of increasing the company's reputation and credibility. There are five CSR activities carried out by Pertamina in the last 3 months, August-October 2022. Pertamina's CSR activities are based on 4 pillars which are implemented in various forms including Community Relations and Community Assistance with CSR Philanthropy, Citizenship, and Charity levels.

Strategy and Function of Perfect Health's Public Relations Activities in Enhancing a Positive Image through Philanthropic Corporate Social Responsibility

Efforts to reduce poverty rate are still a highlighted issue almost in every country. Especially during the COVID-19 pandemic, there is increasing attention to corporate social responsibility (CSR) around the world, to find out the magnitude of its influence on corporate image as can be seen from its sustainable, accountable and transparent implementation. Perfect Health carries out several strategies to realize the function of Public Relations activities through CSR Philanthropy in the program "compensation for orphans, disaster donations, social action”, with the aim of influencing other people through cognitive, affective and conative aspects. The researchers use a qualitative research method approach to collect data from some relevant sources for analysis through public relations theoretical approach. Informants in this study comprise community members, philanthropic institutions, and perfect health public relations officers. Data are collected through observation, interviews, questionnaires and literature study techniques. The results show that the implementation of CSR has a positive impact on company image. Furthermore, this study proposes that CSR philanthropy helps promote positive attitudes which in turn increase people’s behavioral interests.

Firm CSR implementation and societal moral degradation

PurposeThis paper aims to examine how firms respond to societal moral degradation in a transition economy from the corporate social responsibility (CSR) perspective.Design/methodology/approachBased on a survey of 302 firms operating in China and using hierarchical regression, this study explores the effect of societal moral degradation on firm CSR implementation.FindingsThe study finds that the amount of CSR performed by firms in a transition market will reduce when they face increased moral degradation in the business field. The authors also find that CSR philanthropy is more significantly deterred by societal moral degradation than CSR sustainability.Practical implicationsThese findings reveal that firms conducting CSR initiatives need to strategically consider the great influence of environment. Meanwhile, strategic CSR decisions should be fully aware of the different characters of different CSR forms.Originality/valueThis paper draws on the strategic choice theory and contributes to understanding of the influence of specific environmental factors in transition economies on CSR implementation. Based on two main categories of CSR, this study develops a framework that explores how firms choose different CSR forms when they encounter severe moral degradation in business sector.