Fulfillment Of Corporate Social Responsibility Research Articles

Green Marketing : Solving Dual Purpose of Marketing and Corporate Social Responsibility

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental stewardship. The conceptual paper aims at highlighting the manner in which green marketing is observed as a vital instrument for fulfilling corporate social responsibility and marketing interventions at the same time. At a time when firms are looking for innovative ways to fulfill their corporate social commitments, the concept of green marketing is imparting not just a social competitive edge but also assisting brand building. An exploratory cum descriptive research design is used to qualitatively substantiate the way in which green marketing is empowering the implementation of corporate social responsibility among firms. The paper holds promise for policy makers, environmental activists, consumers, marketers and HR professionals who should work in orchestration to help corporate and society fulfill their environmental duties.

CSR Based on Game Theory

In recent years, Corporate Social Responsibility (CSR) has gradually become a hot topic with the public’s increasing concern. In this study, authors briefly introduce some reviews and concepts of CSR, and then combine the idea of Game Theory and Matrix linear equations method to conduct an empirical analysis between enterprises with enterprises and enterprises with government. By analysis, we find that it is very important for the development of enterprises in these two parts: the fulfillment of social responsibility and the supervision of government. Finally, the authors also put forward some suggestions to the fulfillment of CSR and hope to improve the poor sense of presence.

Managers' Views on Environmental Management: An Examination of the Taiwanese Airline Industry

Air transport has made a major contribution to globalization and world economic growth. However, aircraft operations inevitably have a serious impact on the environment. Leading airlines have established policies, goals, and action plans on environmental management. This study uses a questionnaire survey to gain an understanding of the views and attitudes of airline managers in Taiwan toward environmental management. The results show that airline managers mostly have a positive and supportive attitude regarding environmental management, and believe that airlines can play an important role in environmental protection. The most important motivations for promoting environmental management are improving company image, reducing harm to the natural environment, and fulfilling corporate social responsibility, while the main obstacles to the development of environmental management are insufficient government grants, subsidies, and incentives, investment capital too high, and inadequate aviation environmental regulations. This study also reveals that the government should take a more proactive role in the development of Taiwanese airlines’ environmental management.

The Impact of Fulfilling Corporate Social Responsibility on Firm Performance — A Stakeholder‘s Approach

This study aimed to empirically explore how a firm's fulfilling corporate social responsibility (CSR) would impact on firm performance. For this research purpose, a CSR index (CSRI), based on the ideas of socially responsible investment (SRI) and corporate contributions to its stakeholders, was constructed to measure the degree that a firm fulfilled its CSR. The data were sampled from the publicly listed firms on Taiwan Stock Exchange (TWSE) and from the database of Taiwan Economic Journal (TEJ ) for the time period of 2004–2009. With the method of regression analysis, the findings revealed that fulfilling CSR had a significantly positive impact on firm performance. The implication suggested that a firm could serve as a good corporate citizen, while in the meantime showing an exceptional firm performance.

Motivation of Japanese companies to take environmental action to reduce their greenhouse gas emissions: an econometric analysis

To analyze the motivations of Japanese companies to take environmental actions to reduce their greenhouse gas (GHG) emissions, we used FY2006 research data and questioned Japanese industries regarding their reduction of GHG emissions. Empirical investigations revealed that voluntary targets set by industry organizations, government requirements, and advance responses to possible future regulations can positively influence environmental actions for GHG emission reduction; however, cost reductions and corporate social responsibility fulfillment cannot.

Environmental reporting by Indian corporations

AbstractEnvironmental management has entered boardrooms, factories and business premises with economic, social and legal consequences. Sound environmental management provides corporations with a competitive advantage in addition to fulfilling corporate social responsibility and adding value to the business. The command and control policy of governments, the world over, has not produced the desired result. Corporate environmental reporting is emerging as a tool for the same. Indian corporations, like their counterparts in developed countries, took hesitant steps towards environmental protection – most of them driven by legal compliance. A selected few companies, however, took to environmental protection, enhancement and reporting through overall business considerations. The study indicates that environmental reporting, barring a few cases, is unsystematic and non‐comparable. Though good work is being done by some industrial sectors and some units in different sectors, the reports seem to be aimed more at publicity than providing environmental facts and figures. A good quality of environmental reporting, like good environmental performance, needs to be encouraged and rewarded. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.