Elements Of Corporate Social Responsibility Research Articles

Meeting Stakeholder Needs: Who Should Managers Pay Close Attention To? Evidence from Listed Chinese Manufacturing Companies

Meeting Stakeholder Needs: Who Should Managers Pay Close Attention To? Evidence from Listed Chinese Manufacturing Companies

Корпоративная социальная ответственность высших учебных заведений в условиях конкуренции

The article substantiates the relevance of forming an idea of corporate social responsibility of Russian universities as a condition for effective interaction of stakeholders in the higher education space. The research conducted within the framework of the article is aimed at determining the relationship between responsibility, social responsibility and corporate social responsibility of a university in a competitive environment. It is substantiated that in the field of higher education there is such a phenomenon as corporate social responsibility. The nature of corporate social responsibility of universities in the higher education space is determined by the position of the parties to mutual responsibility and the conditions that determine its nature. The article is the first to analyze the elements of corporate social responsibility of universities to stakeholders, such as students, teachers, employers, and the state. It has been revealed that the responsible fulfillment by the university of its direct responsibilities to stakeholders who meet mutual obligations to the university leads to mutually beneficial cooperation. The article proves that corporate social responsibility acts as one of the factors of university competitiveness.

Does job satisfaction mediate the relationship between corporate social responsibility and employee organizational citizenship behavior? Evidence from the hotel industry in Vietnam

In the current corporate landscape, firms are confronted with a multitude of demands and pressures from diverse stakeholders with employees being the foremost and most crucial group. Developing a competitive advantage for the company requires attracting and maintaining employee engagement especially their participation in extra-role activities. The employment of corporate social responsibility (CSR) as a strategy for attracting and keeping talented employees helps businesses gain a competitive edge. In this regard, this paper investigates the relationship between corporate social responsibility (CSR) and employee organizational citizenship behavior (OCB) with job satisfaction as a mediating factor. We adopted stakeholder theory and social exchange theory to develop a research framework with five elements of CSR influencing OCB through job satisfaction. A self-administered survey was conducted to gather data from employees who work in the Vietnamese hotel industry. We received 375 valid responses after five months using convenient sampling methods. The structural equation modeling (SEM) analysis was run in SmartPLS to test the proposed hypotheses. The results of our study showed that the only CSR that directly impacts OCB is CSR towards the environment; CSR towards customers, CSR towards the community and CSR towards the environment all indirectly impact OCB through the mediation of job satisfaction. Based on the findings, we recommended that hotels regularly share CSR initiatives with staff members in order to encourage them to participate in extracurricular activities at work.

Environmental function of business: content and role in modern economy

The environmental aspect of business activities is considered in the vast majority of cases as an element of corporate social responsibility or as part of the social function of enterprises. Within the framework of this study, the goal was set to justify the feasibility of identifying the actual environmental function of business and to reveal its role and content. Such a step will allow, if necessary, to analyze it in isolation from the general social vector of development of private enterprises based on a separate concept. To achieve the goal, four tasks were consistently solved. Firstly, the essence and importance of the “green” transition within national economies is revealed. Secondly, evidence is provided of the priority of the process of greening business structures in comparison with other vectors of growth of the Russian “green” economy. Thirdly, the main provisions of the theory of environmentally oriented business are formulated on the basis of the concept of corporate social responsibility. Fourthly, the concept and components of the “green” function of business at the present stage are revealed.

Corporate Social Responsibility: Analysing Its Impact on Customer Loyalty in the Textile Industry of Maharashtra

Corporate social responsibility (CSR) is gaining importance for corporations and is attracting a lot of attention. A company can be held socially responsible to its consumers, stockholders, and the general population by implementing a corporate policy of self-policing called social responsibility in business (CSR). By fulfilling their social obligations, businesses can become aware of how their actions affect society’s financial, social, and environmental conditions. Efficient corporate social responsibility practices aid businesses in improving their reputations among consumers, who are then motivated to support and show loyalty to the business. The company’s social responsibility will increase trust, which will boost customer loyalty. Huge corporations participate in corporate social responsibility mostly because it is viewed as a strategic edge and offers advantages to businesses, including enhancing their image, lowering marketing and operating expenses, and attracting investors and talents. Therefore, corporate social responsibility offers businesses several benefits, including boosting brand loyalty, trust, and positive sentiments about a company as well as fighting off the unfavourable press. By the support of managers and supervisors of the textile industry in Maharashtra, the recent study’s aspiration is to check and assess numerous aspects of corporate sustainability’s in customer loyalty. The major elements of corporate social responsibility enclosed beneath the study take in environmental responsibility, ethical responsibility, philanthropic responsibility, economic responsibility, and legal responsibility. Since customer loyalty is a significant determinant of corporate success, elements that foster loyalty are of considerable interest to businesses. All of this demonstrates the worth and necessitates for thorough study in the area of corporate social responsibilities impacting customer loyalty. This study intends to analyse the control of business social responsibilities on consumer loyalty in the textile industry of Maharashtra.

Corporate Social Responsibility and Its Effects on Brand Trust in Bank: Evidence from Nigeria

The purpose of this study is to determine how corporate social responsibility (CSR) affects consumer trust in the banking industry. The study's emphasis is on CSR's four primary facets: economic, legal, ethical, and philanthropic. A model was used in this study to demonstrate the effects of several CSR elements on brand trust. A questionnaire was distributed to 400 bank clients, and 397 responses were received, valid and entered for descriptive and cause effects as the method of gathering primary data from respondents for analysis. The results showed that clients view CSR initiatives as a key component when engaging with banks. When banks engage in these activities, their brand trust is strengthened, and CSR activities and brand trust have statistically been linked in favorable and substantial ways. Customers of banks have different perceptions of the relevance of these activities. The findings would be enhanced by a larger sample size, the inclusion of more stakeholders, such as employees and managers, and the replication of the study in other nations. In order to improve their corporate reputation, banks are encouraged to take into account the study's variables in their operations and promote CSR. The topic of CSR has been covered in a lot of research, but only a small number of them focus on the banking industry and the Dala Kano, notably in Nigeria. For a better understanding of CSR initiatives and their implications on brand trust, this study recommends further research in the field.

The role of CSR in sustaining corporate brands in the global market: The perspective of telecommunication companies in Ghana

AbstractIn recent years, the concept of corporate social responsibility (CSR) has gained significant attention. Companies now utilize CSR to strengthen their relationships with stakeholders and gain a competitive advantage. While CSR is more widely embraced in developed countries, developing markets like Ghana often overlook its potential benefits. This study examines the direct impact of CSR elements on brand sustainability. Additionally, it explores the moderating role of absorptive capacity in the relationship between brand sustainability and CSR. Data was collected from three hundred and fifty (350) questionnaires distributed to employees of Ghana's three most widely used telecommunications networks. The measurement model and hypothesis testing were evaluated using structured equation modeling PLS. The research findings indicate that CSR initiatives have positive and significant effects on the sustainability of social, environmental, and brand systems. Specifically, the economic dimension exhibited a negative correlation with brand sustainability in the MTN network, while the social dimension showed a positive relationship with each telecommunications network separately. The study concludes that absorptive capacity positively influences brand sustainability across all networks. Furthermore, the findings suggest that absorptive capacity beneficially modifies the environmental component of CSR and brand sustainability. Based on the study, it is recommended that service managers make concerted efforts to enhance customers' perception of the company's social concerns through various CSR initiatives.

The Effect of CSR on Buyback Decisions with Brand Image Mediation and Credibilitys Merek: Case of Wardah Halal Cosmetics in Indonesia

Corporate social responsibility (CSR) is becoming one of the most critical challenges, where companies need to survive in an increasingly competitive business world. Therefore, the research conducted in this study is an investigation effort on the impact of customer CSR perception on repeat purchase intent, mediated by brand image and brand credibility, with the aim of uncovering the benefits of CSR values that have been applied within the company. This study used a purely quantitative approach, in collecting data on 290 people with female gender who had become customers of Wardah halal cosmetics, using questionnaires through online surveys. Smart PLS-SEM 4.0 software is used to analyze data. The results showed that perceptions from customers showed that the CSR activities produced by the company did not directly have a significant effect on the decision to repurchase its products. However, CSR significantly has a direct influence on its mediation variables, namely: (1) Brand Image; and (2) Brand Credibility. The results obtained provide an important reference for the academic world in terms of conducting empirical research on this subject, as well as benefits for marketers and company managers who want to develop their marketing strategies using CSR elements for the expected improvement of sustainable business development.

Knowledge and Values: The Importance of Personal Social Responsibility for Education, Management, and Sustainable Development

Social responsibility is a multidimensional construct which manifests itself in many areas of human life – in both the private and professional spheres. In business, people’s individual attitudes are often the starting point for organizational activities. Even the most ethical business behavior, if not matched by changes on the part of individuals, will not create a change on a larger scale. Thus, personal social responsibility can be defined as a key element of corporate social responsibility (CSR), because the implementation of this idea in business depends on the behavior of the individuals working in the company.
 The main purpose of the article is to investigate published knowledge concerning the concept of personal or individual social responsibility (PSR or ISR) and the personal or individual social responsibility scale. The authors made a systematic literature review, analyzing full-text scholarly articles published between 2000 and 2021. International databases and journal libraries – EBSCO, JSTOR, Mendeley, Wiley Online Library, Web of Science, and Scopus – were searched using the logical phrases “personal social responsibility,” “individual social responsibility,” “personal social responsibility scale,” and “individual social responsibility scale.”
 The analysis shows that the concept of individual/personal social responsibility is considered in the literature in various contexts, though few works are available on this concept and even fewer describe its indicators. Using keywords relevant to the area, 14 publications were selected for analysis. This leads to the conclusion that there is a research gap in this area, which the authors intend to fill in the course of further research.

Evaluation of the degree of social responsibility in micro and small businesses in the food service sector

The objective of this study was to evaluate the degree of social responsibility in micro and small companies in the food service sector. The evaluations were applied to 63 fixed establishments dedicated to the preparation, sale and consumption of food, distributed in eight municipalities of the state of Jalisco, Mexico, which were grouped according to the categories established in the North American Industrial Classification System. A single visit survey was applied to each establishment. The Corporate Social Responsibility index was applied to the results. 6.3 % of the establishments were Socially Responsible, 54 % moderately responsible and 39.7 % as not responsible. The last two ones have elements of Corporate Social Responsibility, but not as structured programs. It contributes to obtain a deeper understanding of the problems involved in trying to apply a sustainable administrative management to accommodate a system of social responsibility, which supports and records the decisions that are being made in the company from this perspective, in order to plan successful intervention strategies.

Corporate Social Responsibility in the Greek Mining and Quarrying companies

This paper aims to investigate the diffusion of the concept of Corporate Social Responsibility (CSR) and the degree of implementation of CSR practices among the Greek Mining and Quarrying Companies. A research study was conducted through a structured questionnaire among the ISO 9001 certified Greek Mining and Quarrying Companies. CSR appears to be very important for large companies which are able to allocate resources for the required CSR actions. Results show that most of the financial resources available for CSR actions are related to the environment and that respondents expect that through CSR actions they gain better relationships with the local community and the general business environment, they achieve improved employee performance, and they attract and maintain high-potential employees. Participants in the research consider bureaucracy, lack of knowledge, the small size of business and the implementation costs as the main inhibitors for the achievement of the CSR principles.
 The research of this work was limited to the Greek mining companies that are certified according to ISO 9001. Future research could be conducted on the CSR awareness of the non-certified companies as well. The study may help managers of the mining companies to focus on specific CSR elements when they decide to follow CSR principles. The implementation of the CSR principles in the mining industry has attracted considerable attention in the CSR literature and this study is an attempt to assess the concept and the benefits of CSR within Greek mining sector.
 JEL Classification code: M14.
 Key words: Corporate Social Responsibility; CSR; Mining and Quarrying; Greece

The Role of Corporate Social Responsibility in Hospitals: A Study of Afghanistan's Public and Private Hospitals

Corporate social responsibility has become a necessary part of each company in the 21st century. Almost all businesses either observe or attempt to incorporate corporate social responsibility (CSR) activities into their operations (Lubis, 2018). Since hospitals are also a type of economic institution and the only place that works to preserve human life, it is imperative to comply with the elements of CSR in order to improve performance and maintain the well-being of society and the environment. The role of Corporate Social Responsibility (CSR) has not been clear so far in Afghanistan's companies and organizations' context. In addition to that, research under this title has not been conducted yet. The present study aims to evaluate the role of corporate social responsibility (CSR) in Afghanistan's states and private hospitals. From the total of 667 state and private hospitals, a sample of 146 hospitals has been selected for analyzing and testing the research hypothesis. The primary and secondary data have been used to show the role of CSR in Afghanistan hospitals. Furthermore, the multiple regression and correlation tests helped us estimate the role of CSR in Afghan hospitals. The result of the study shows that the level of CSR in Afghanistan hospitals, both public and private, is appropriate in all economic, legal, humanitarian, and ethical aspects, and the level of difference in central hospitals in ethical and humanitarian dimensions is higher than in non-central hospitals, while the level of difference in non-central hospitals in economic and legal dimensions is higher than in central hospitals.

Employer Branding in the Fashion Industry: CSR Actions by Fashion SMEs

Little is known about SMEs’ perceptions of CSR, sustainability, and business ethics, particularly in the fashion industry. We have even less information on the relationship between SMEs’ CSR actions and employer branding. This important knowledge gap is addressed in this study. We intend to focus on how small and medium-sized enterprises that are operating and considered sustainable in the fashion industry interpret the concept of sustainability, corporate social responsibility (CSR), and business ethics, which CSR elements appear in relation to employees, and how they contribute to employer branding. In the course of our qualitative research, we conducted semistructured, in-depth interviews with the owners and managers of 10 European businesses, bearing sustainability in mind. Our results show that the organisational culture and the reputation perceived by a wide range of stakeholders are the most essential elements of employer branding, which promotes employees’ commitment to sustainable fashion enterprises.

CSR and fashion SMEs: Do sustainable development goals matter?

The United Nations Sustainable Development Goals (SDGs) have been in place since 2015 to address global challenges at the social, economic, and environmental levels. Nowadays, the fashion industry plays a significant role in contributing to these issues. The study examines the SDGs’ importance and presence in the case of Hungarian fashion SMEs. This research used semi-structured in-depth interviews and investigated seven Hungarian fashion SMEs’ operation and business activities to reveal and understand the environment they function in, their CSR, and their interpretation of their responsibility. Although the analysed SMEs’ mission and vision involve specific elements of corporate social responsibility and ethical values, their day-to-day activities do not include impact assessment: they focus on value for money, maintaining and promoting quality products rather than running their internal audit systems or developing their reporting habits. The research focuses on the corporate sector’s interpretation of sustainability and corporate social responsibility concepts, specifically on SMEs, to help to understand the environment and circumstances and identify barriers and possible future ways to develop their sustainable and responsible operation. Based on the findings, the author suggests some practical recommendations to help businesses improve their CSR and SDGs engagement. Although SMEs are not expected to engage in CSR activities in Hungary, the European Union is constantly working on the future mandatory introduction of CSR. Preliminary research may make it easier to link CSR and the SME sector.

Managing gender, age and disability diversity in an organization on the example of a robotics company

Purpose: the aim of this article is to present the role of diversity management in the organization’s development process by indicating the benefits and threats of implementing this concept.
 Method: a research method used was a case study. Also, good practices in the field of diversity management, used by “X” company operating in the robotics industry, were analyzed. The company’s diversity management strategy was examined as well, and it was found that an inclusive culture is an important determinant of its business success.
 The results of the study: the idea of diversity management is to build an open and inclusive work environment, the space of mutual respect in which employees have the opportunity to fulfill their own potential for the success of the entire company.
 Theoretical implications: an appropriate diversity management strategy could help the organization to identify areas of diversity and will result in higher staff efficiency. Diversity management is an important element of corporate social responsibility.
 Практична цінність дослідження: Diversity, which refers to all differences among people (ethnic, cultural, linguistic, ideological), is now more important than ever. Just as biodiversity gives the ecosystem strength and resilience, employee diversity contributes to building an integral work environment, and thereby it strengthens the organization. Companies with greater diversity are more creative, dynamic, flexible, and they understand the needs of the market better.
 Value: this article examines whether employee diversity management has a positive impact on the company’s development, and whether it generates innovation, efficiency, and better economic results for the organization.
 Papertype: theoretical.

Development of the Concept of Corporate Social Responsibility: Practice in Ukraine

The article considers topical issues of the implementation of the concept of corporate social responsibility (CSR) in Ukraine. It is emphasized that the concept of corporate social responsibility involves changes in the legal support of the self-regulation of economic activity. CSR in Ukraine includes the voluntary establishment of norms on social corporate responsibility and determination of the mechanism and means of its implementation. The submission of a corporate social responsibility report is an essential element of CSR though it is not currently mandatory in Ukraine. In Ukraine, the development of CSR in agriculture should be a priority. It has been established that CSR advocacy is insufficient in Ukraine, and therefore public authorities and non-governmental organizations have to introduce the practice of explaining the need introduce and implement CSR institutions through seminars, conferences, training on responsible business behavior, educational programs, and training courses. Observance of labor rights and guarantees should be a mandatory task for Ukrainian companies in terms of CSR development. It is proposed to amend a number of regulations namely the Law of Ukraine “On Business Associations” and the Economic Code of Ukraine. The creation of the Concept for the Development of Corporate Social Responsibility should determine the prospects and directions of CSR support by the state, expand the interaction between business entities and civil society, systematize existing and prospective tools for its development. Such changes update the implementation of the rules of the Association Agreement between Ukraine and the EU and they will facilitate the implementation of the rules on CSR liability in practice.Taking into account the ongoing war of Russia against Ukraine since 2014 and its new stage – the full-scale invasion by Russia of Ukraine in 2022, business entities have proposed the separation of CSR policies in the conditions of war. Human rights protection of the conditions of war, workers’ safety (mobilization, evacuation), the organization of the business entity’s work (the responsibility of each employee from the head of the company to the lower level of the executive, payment of labor, taxes, etc.); assistance to the state, armed forces, employees, and other citizens, termination of cooperation with counterparty residents in the Russian Federation and Belarus, withdrawal from the market, etc. of these countries should become the key elements of such policies. The preservation of human life will be an overriding imperative of CSR in wartime.

Does Corporate Social Responsibility Fuel Firm Performance? Evidence from the Asian Automotive Sector

Corporations are now expected to self-regulate in order to uphold their social obligations to society. This is known as the social responsibility of corporations or corporate social responsibility. CSR helps a business to be mindful of the impacts it has on the economy, society, and environment. The most important CSR component for the automotive industry is unquestionably environmental responsibility. Despite the fact that many businesses still place a strong emphasis on economic responsibility, it is widely acknowledged that all three CSR elements are essential for the success of a firm. This study’s objective is to look into the effects of corporate social responsibility (CSR) on business performance in the automobile sector, with an emphasis on Asian nations. Sample companies were selected from the Thomson Reuters database according to the data availability on corporate social performance and firm performance for more than 10 years. Data analysis was performed using the software STATA. Fixed and random effects panel regression models were used to analyse the relationships. The findings of this study are consistent with the idea that corporate social responsibility considerably improves the performance of automobile companies. The study concludes that companies need to focus more on CSR spending, as it improves the financial performance of the company. The study contributes to the existing literature as it validates the strong relationship between CSR components and firm performance in the automobile sector, which has not been much explored in the extant literature. The results of the panel data regression demonstrated that not only the environmental score is significant in determining the firm performance; other components such as social and governance scores are also equally important in achieving the desired firm performance, which is totally against the common notion that since automobile firms cause much damage to the environment, they need to focus only on environmental aspects through their CSR initiatives.

The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase

Radio is an audio communication medium that has always stood out for its credibility and close relationship to its audience, which makes it an appealing option for organizations that want to make their responsible behavior known. The Covid-19 pandemic has created a new landscape in which the strategic role of corporate social responsibility (CSR) in the company has been strengthened and in which advertising messages are proving to be an interesting way of disseminating organizations’ responsible actions. Based on the quantitative content analysis of 562 radio advertisements taken from the three principal mainstream Spanish radio broadcasters and collected 2 years apart (2019 and 2021), this study seeks to find out whether the Covid-19 health crisis has led to changes in the use of radio advertising as a vehicle for communicating organizations’ CSR. To this end, the variables analyzed were the presence of CSR elements, advertiser, economic sector, CSR dimensions, beneficiary stakeholders, and communication area. The results show, among other data, that the communication of CSR through radio advertising has experienced significant growth after overcoming the worst moments of the pandemic. This growth indicates that companies are increasingly sensitive to issues related to CSR and that radio advertising has provided them with a way to publicize their socially responsible actions. It seems that corporations understand that credibility, trust, and a not inconsiderable penetration rate encourage the circulation of their CSR campaigns through the medium of radio.

A Study on the Relationship between Corporate Social Responsibility and Supply Chain Profit Distribution in the Context of Common Prosperity

As the new mode of resource allocation and profit distribution governance, common prosperity will be achieved effectively through the “third distribution” of corporate social responsibility (CSR) to regulate profit. The performance level of CSR is directly related to the profitability of the entire supply chain and its member enterprises. In the study, based on the utilization of the Shapley value method, by incorporating CSR elements, a preliminary model of profit allocation for four cooperative scenarios in the supply chain is constructed and modified to take into account the level of CSR implementation. Based on the modified model, the relationship between the performance level of CSR and the total profit of the supply chain and the member enterprises’ profit is analyzed. The study shows that the total profit of the supply chain is linearly and positively correlated with the performance level of CSR. In contrast, the profit of supply chain members has a nonlinear positive correlation with CSR performance. The impact of the whole level of CSR fulfillment on the profitability of the entire supply chain varies at different stages. Finally, the findings are discussed from the perspectives of the government, industry organizations, supply chain managers, and supply chain member enterprises, providing valuable references for the research and practice of comprehensively promoting CSR fulfillment in supply chains and realizing common prosperity.

THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND SMALL BUSINESS DEVELOPMENT

The article systematizes the concept of small business and conducts research to determine the relationship between corporate social responsibility (CSR) and small business development. The purpose of the study is to test and identify which external or internal elements of CSR most strongly aff ect small businesses. The main goal of our work is to show how corporate social responsibility aff ects the effi ciency of the company. Methodology. The data of 100 small businesses were analyzed through a questionnaire. We developed a model consisting of external and internal CSR, tested 5 hypotheses. SmartPls software was used in the study. Originality / value of the research. An attempt was made to systematize the concept of entrepreneurship (small business), to identify the relationship between the social responsibility of business and the development of small business in the country. A CSR hypothesis that is directly related to the results of small business is proposed. Findings. Our results show the positive impact of CSR on small businesses. We found that CSR has a positive eff ect on both market effi ciency and current profi tability (External CSR on market effi ciency, β=0.405, p=0.000, on current profi tability β=0.404, p=0.000; Internal CSR on market effi ciency, β =0.492, p=0.000, on current profi tability β=0.490, p=0.000).The results of this study can be used by entrepreneurs and top management as an attempt to increase the effi ciency of small business through the use of corporate social responsibility (CSR) to gain sustainable competitive advantages. The author's contribution is to determine the relationship between CSR and the fi rm's performance.