Corporate Profiles Research Articles

The Impact of Social Media on Hospitals’ Branding Initiatives

Introduction: Hospitals face a constantly changing context that leads them to accelerate their digital transformation: cyberhealth, new business models, global competition, etc. In this framework, social media platforms have become a useful tool for transforming hospitals and enhancing their public image. Objectives: This paper aims to analyze how the world’s best hospitals manage social media platforms to disseminate brand related content and this way reinforce their reputation. Methodology: To do that, we carried out a literature review about health communication, social media and brands; then, we analyzed how the world’s 100 best hospitals managed their social media platforms (Facebook, Twitter, Youtube) as well as their own corporate websites for promoting their brand; and finally, we proposed different managerial implications. Results: Most hospitals resort to their corporate websites (76%) and corporate profiles on Facebook (78%), Twitter (73%) and Youtube (78%) for branding initiatives. Conclusions: Hospitals should prioritize a corporate communication approach, focus on useful content for each stakeholder, and promote learning sessions for helping employees become brand ambassadors.

Upcoming webinar explores interplay of Gen Z, Millennials, business brand and reputation

Corporate Philanthropy ReportVolume 37, Issue 6 p. 11-11 Corporate Profiles Upcoming webinar explores interplay of Gen Z, Millennials, business brand and reputation First published: 11 May 2022 https://doi.org/10.1002/cprt.31287Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume37, Issue6June 2022Pages 11-11 RelatedInformation

Gartner Inc.

Corporate Philanthropy ReportVolume 37, Issue 6 p. 6-7 Corporate Profiles Gartner Inc. First published: 11 May 2022 https://doi.org/10.1002/cprt.31282Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue6June 2022Pages 6-7 RelatedInformation

Jacobs Engineering Group Inc.

Corporate Philanthropy ReportVolume 37, Issue 6 p. 5-5 Corporate Profiles Jacobs Engineering Group Inc. First published: 11 May 2022 https://doi.org/10.1002/cprt.31280Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue6June 2022Pages 5-5 RelatedInformation

FactSet Research Systems Inc.

Corporate Philanthropy ReportVolume 37, Issue 6 p. 9-9 Corporate Profiles FactSet Research Systems Inc. First published: 11 May 2022 https://doi.org/10.1002/cprt.31284Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue6June 2022Pages 9-9 RelatedInformation

A Comparative Study of Chinese and American Pharmaceutical Corporate Profiles Based on Rhetorical Appeal

A Comparative Study of Chinese and American Pharmaceutical Corporate Profiles Based on Rhetorical Appeal

A Comparative Study of Chinese and American Pharmaceutical Corporate Profiles Based on Rhetorical Appeal

A Comparative Study of Chinese and American Pharmaceutical Corporate Profiles Based on Rhetorical Appeal

Avery Dennison Corp.

Corporate Philanthropy ReportVolume 37, Issue 5 p. 8-9 Corporate Profiles Avery Dennison Corp. First published: 07 April 2022 https://doi.org/10.1002/cprt.31255Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue5May 2022Pages 8-9 RelatedInformation

Ameriprise Financial Inc.

Corporate Philanthropy ReportVolume 37, Issue 5 p. 10-11 Corporate Profiles Ameriprise Financial Inc. First published: 07 April 2022 https://doi.org/10.1002/cprt.31257Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue5May 2022Pages 10-11 RelatedInformation

CarMax Inc.

Corporate Philanthropy ReportVolume 37, Issue 5 p. 6-7 Corporate Profiles CarMax Inc. First published: 07 April 2022 https://doi.org/10.1002/cprt.31253Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue5May 2022Pages 6-7 RelatedInformation

Dollar Tree Inc.

Corporate Philanthropy ReportVolume 37, Issue 5 p. 4-5 Corporate Profiles Dollar Tree Inc. First published: 07 April 2022 https://doi.org/10.1002/cprt.31251Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue5May 2022Pages 4-5 RelatedInformation

Generac Holdings Inc.

Corporate Philanthropy ReportVolume 37, Issue 5 p. 4-4 Corporate Profiles Generac Holdings Inc. First published: 07 April 2022 https://doi.org/10.1002/cprt.31250Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue5May 2022Pages 4-4 RelatedInformation

Xylem Inc.

Corporate Philanthropy ReportVolume 37, Issue 4 p. 5-6 Corporate Profiles Xylem Inc. First published: 08 March 2022 https://doi.org/10.1002/cprt.31224Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue4April 2022Pages 5-6 RelatedInformation

Hologic Inc.

Corporate Philanthropy ReportVolume 37, Issue 4 p. 11-11 Corporate Profiles Hologic Inc. First published: 08 March 2022 https://doi.org/10.1002/cprt.31230Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue4April 2022Pages 11-11 RelatedInformation

Synopsys Inc.

Corporate Philanthropy ReportVolume 37, Issue 4 p. 8-9 Corporate Profiles Synopsys Inc. First published: 08 March 2022 https://doi.org/10.1002/cprt.31227Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue4April 2022Pages 8-9 RelatedInformation

Lincoln National Corp.

Corporate Philanthropy ReportVolume 37, Issue 3 p. 6-6 Corporate Profiles Lincoln National Corp. First published: 10 February 2022 https://doi.org/10.1002/cprt.31197Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue3March 2022Pages 6-6 RelatedInformation

Devon Energy Corp.

Corporate Philanthropy ReportVolume 37, Issue 3 p. 5-6 Corporate Profiles Devon Energy Corp. First published: 10 February 2022 https://doi.org/10.1002/cprt.31196Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue3March 2022Pages 5-6 RelatedInformation

Eaton Corp. PLC

Corporate Philanthropy ReportVolume 37, Issue 3 p. 8-9 Corporate Profiles Eaton Corp. PLC First published: 10 February 2022 https://doi.org/10.1002/cprt.31200Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue3March 2022Pages 8-9 RelatedInformation

IPG Photonics Corp.

Corporate Philanthropy ReportVolume 37, Issue 3 p. 10-11 Corporate Profiles IPG Photonics Corp. First published: 10 February 2022 https://doi.org/10.1002/cprt.31202Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue3March 2022Pages 10-11 RelatedInformation

Globe Life Inc.

Corporate Philanthropy ReportVolume 37, Issue 3 p. 11-11 Corporate Profiles Globe Life Inc. First published: 10 February 2022 https://doi.org/10.1002/cprt.31203Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume37, Issue3March 2022Pages 11-11 RelatedInformation