Corporate Loyalty Research Articles

A Simple Model of Corporate Fiduciary Duties: With an Application to Corporate Compliance

This article models the duty of care as a response to moral hazard where the principal seeks to induce effort that is costly to the agent and unobservable by the principal. The duty of loyalty, by contrast, is modeled as a response to adverse selection where the principal seeks truthful disclosure of private information held by the agent. This model of corporate loyalty differs importantly with standard adverse selection models, however, in that the principal cannot use an observable and verifiable outcome as a screening mechanism to ensure honest disclosure and must rely upon an external third-party audit technology, such as the court system. This article extends these simple models to the issue of corporate compliance and argues that the optimal judicial approach would define the duty to monitor as a subset of due care–and not loyalty–but hold that the usual legal protections provided for due care violations no longer apply. The framework set forth provides a theoretical justification for drawing such a conceptual distinction.

Corporate Loyalty or Creative Self-Realization: Management Strategies in the Field of Journalism

Introduction. The paper is devoted to the discussion of issues and unforeseen risks facing media leaders during their staffing decisions, above all the motivation of journalists' professional work and the encouraging style of journalists to perform editorial assignments. Methodology and sources. Based on the methodological resources of structural and functional analysis and structuralist constructivism, various – often opposite – editorial attitudes are identified, each of which contains resources and risks for both the professional implementation of journalists and the corporate climate of media publications. The sociological data for the problematization of the context of managerial communication was the content analysis of interviews with experts and media leaders published on Mediajobs.ru in the Media and Career portal. The measurement was carried out in the following categories: requirements for the work of a journalist by the editor-inchief or the head of a media holding; features of professional communication in the journalistic community; communication features when working with storage media; professional self-characterization of interviewed respondents. Results and discussion. The paper shows that the value preferences of media managers regarding acceptable methods of obtaining information, namely the requirements for verifying the reliability of the data collected or the use of emotional provocation, turned out to be approximately equal in the analyzed sample. Reflecting and at the same time defining the professional practice of the interaction of journalists with their sources, these professional attitudes contain the conditions for shifting the risk towards conflict interprofessional interaction.Conclusion. The sociological analysis of managerial strategies in the journalistic community makes it possible to predict with a high degree of probability the nature of professional failures and stresses that arise when journalists carry out their professional duties.

조직사회화 전략이 기업충성도와 조직효율성에 미치는 영향 : 리조트 종사원들을 중심으로

조직사회화 전략이 기업충성도와 조직효율성에 미치는 영향 : 리조트 종사원들을 중심으로

An Empirical Study: Survey of Relationship between Marketing Mix and Customers’ Loyalty (Case Study: SMEs in Ghazvin city)

This research has done to investigate the Relationship between Marketing Mix and customers’ loyalty in SMEs in Ghazvin city in year of 2015. Methodology: Statistical population in this study is customers of SMEs in Ghazvin city that number of statistical population is 384 people. Due to the nature of the population studied, available sampling method was used and sample and sampling methods census is used, in other words sample is population. This research in term of purpose this research is applied research and the method is descriptive, this is a description because offers a picture of the current situation and survey because the relevant data gathered through the sampling in a survey done and in terms of the relationship between variables are correlational. The study of the way the questionnaire was used for data collection. Data entered SPSS20 software for data analysis, statistical tests (Pearson correlation, multiple regression, T and F test) were used. Results: The findings of main hypothesis in this research shows that there is a significant correlation between marketing mix and customers’ loyalty. The results of path analysis by LISREL software showed that marketing mix and corporate loyalty with (factor loading 0.76 and a significant number 6.54) was confirmed. Conclusion: In current research all of relationships according to results of testing the Pearson’s Correlation coefficient was confirmed. It was seen the marketing mix with (effect Coefficient 0.76 and a significant number 6.54) had a significant impact on the customers’ loyalty.

Reframed Crisis Narratives: Localized Agenda Setting, Product Loyalty, and Pre-existing Organizational Narratives in the 2015 Blue Bell Creameries Listeriosis Crisis

This study examines the reframed narrative of Blue Bell Creameries’ 2015 listeriosis crisis as it was constructed by local news media. Using 1,316 news articles, this intertextual narrative analysis traces elements of news production, distribution, and consumption and suggests that, when antecedent texts serve to ingrain corporate or product loyalty in culture, news producers reframe crisis in terms of social losses, relegating health crisis to antenarrative. Findings also suggest that crisis narratives may be understood based on the presence of cultural ties to organizations or products creating emotional discourses that may supersede consumer self-interest.

NECESSITY OF CUSTOMER LOYALTY FORMATION AND ITS PECULIARITIES IN THE TELECOMMUNICATION SERVICES

Everyday life is unimaginable without telecommunication services; they are the significant players in the national economy. All business activities, including the ones of telecommunication services, are directed towards the satisfaction of customers’ needs and wants, and hence towards the profit earning. This process, in its turn, entails the formation of different company/customer relations, where both parties want to gain something out of these relations. The company strives, first of all, to increase the turnover and profit, while the customer wants to receive the desired services, information and the proper attitude. These customer gains can be basis of the loyalty formation, that is very important for the company, because the process of attracting new consumers always involves spending money, time and energy. The goal of this work is to explore the loyalty formation process and its peculiarities in the telecommunication services. Based on the results of the study, it was found that the experts rated the offer of corporate loyalty programs at the lowest, then followed the service offer and the price, but slightly higher the service quality. The experts assigned the highest rating to the prestige of the service. Based on the low assessment of the experts in the telecommunication industry of the loyalty program offer, the authors propose the conceptual consumer loyalty model for the practical use.

항공사 객실서비스에서의 비언어적 커뮤니케이션이 기업이미지와 기업충성도에 미치는 영향

항공사 객실서비스에서의 비언어적 커뮤니케이션이 기업이미지와 기업충성도에 미치는 영향

АКТУАЛЬНІ ПСИХОЛОГІЧНІ ПРОБЛЕМИ УПРАВЛІННЯ ПЕРСОНАЛОМ НА ЗАЛІЗНИЧНОМУ ТРАНСПОРТІ

According to the Sustainable Development Strategy «Ukraine - 2020», approved by the Decree of the President of Ukraine on 12 January 2015 №5 / 2015, one of the priorities for implementing the strategy transport reform was defined, which will introduce a European approach in different areas of the country. The main aim of railway reform is the development of competition in the railway transport and increase the efficiency of the industry, which requires the adoption of policy decisions to improve the structure, methods and principles of railway transport management. Therefore, one of the most important components of effective sector reform is creating a modern system of psychological support of personnel management in rail transport. Personnel management in railway transport is a complex system that processes much information and manage many personnel, taking into account the peculiarities of the Ukrainian mentality in different regions of Ukraine and the industry specific features of the railway transport. Some professions put high demands on the psychological qualities of a person – the speed of his perception, the speed of transition from one activity to another, the ability for a long time to maintain high readiness for emergency action, resistance to various emotional influences. The article deals with the actual psychological problems of personnel management in railway transport, characterized by disintegration of personnel in the conditions of change, unfavorable socio-psychological climate of the organization, the need for corporate loyalty, lack of a concept for the development of psychological support of the personnel management system (creation of psychological profiles of the main occupations, conducting of psychological monitoring problems at the highest level; creating a sectoral information database daily accumulation of empirical data and analysis of the psychological profession), insufficient management culture and the need for capacity built of senior staff. The analysis and the expediency of introducing the psychological support of the personnel management system in the railway transport are shown, the subject and an object of the psychological support of the personnel management system are determined, the purpose, tasks, and methods of the given system are considered. Implementation of the system of psychological support of the personnel management system in railway transport has a scientific novelty: for the first time a systematic approach to the psychological provision of personnel management in railway transport will be revealed, the essence and structure of the psychological support of personnel management in railway transport. The practical significance of implementing a system of psychological support will consist in its application in rail transport with the aim of forming an effective system of personnel management.

The Effect of Brand Story Advertisement Type on Corporate Image Formation and Loyalty

The Effect of Brand Story Advertisement Type on Corporate Image Formation and Loyalty

기업의 윤리성에 대한 인식이 구전의도에 미치는 영향 : 기업동일시, 신뢰, 그리고 충성심의 매개효과

기업은 왜 윤리적이어야 하는가? 윤리적인 기업은 항상 성공하는가? 지금까지 그리고 현재에도 이 질문들과 관련하여 학계와 업계에서 뜨겁게 찬반논쟁이 진행되고 있다. 본 연구는 사회정체성이론으로부터 기업동일시를, 관계마케팅이론으로부터 신뢰와 충성심을 가져와서 이 세 가지 변수들을 매개변수로 사용하여 기업의 윤리성에 대한 인식과 구전의도 사이에 존재하는 간격을 좁히고자 수행되었다. 즉, 본 연구는 기업의 윤리성에 대한 인식이 구전의도를 증가시키는데 있어서 기업동일시, 신뢰, 그리고 충성심이 매개변수로서 역할을 한다고 제안하고 있다. 총 220명의 소비자들을 대상으로 설문조사를 하여 구조방정식모델로 가설들을 분석한 결과, 기업의 윤리성에 대한 인식은 신뢰와 충성심에는 통계적으로 유의하게 정(+)의 영향을 미치고, 기업동일시에는 정(+)의 영향을 미치기는 하지만, 통계적으로는 유의하지 않은 것으로 나타났다. 또한 기업동일시, 신뢰, 그리고 충성심은 모두 구전의도에 통계적으로 유의하게 정(+)의 영향을 미치는 것으로 나타났다. 본 논문의 결과들은 기업의 윤리성에 대한 인식, 구전의도, 그리고 두 변수 사이에 존재하는 메커니즘에 대해 깊은 관심을 가지고 있는 학자들과 실무자들에게 중요한 시사점들을 줄 것이다.

Re-purposing fika: rest, recreation or regulation in the neoliberalized Swedish University?

ABSTRACTFika is the Swedish practice of assembling for a coffee break at work or home. This paper investigates the material, social and temporal investments in fika in accelerated and accountable organizational cultures, and asks what purpose it serves in neoliberalised academic employment regimes today. Analysis of our thirteen interviews with administrators and academics in a Faculty of Education in a large research-intensive Swedish university suggests that there are multiple interpretations of fika. Traditionally, fika has been used as a site for team-building, democratization, and well-being at work, but might have been re-purposed and incorporated in neoliberal surveillance and normalization technologies in which one's corporate loyalty and interpersonal skills are made visible for assessment. We noted an affective and gendered economy with fika eliciting feelings of pleasure in the social and recreational aspects, but shame and anger at what was perceived as coercion to perform a particular type of sociable subjectivity.

School Teachers’ Professional Identity in the Context ofthe Precariatization of Social and Labor Relations in Large Russian Cities

The paper is based on a survey of public school teachers in Russian large cities (Moscow, Rostov-on-Don and Kazan). In 2017 the survey was conducted to study the perception of social and economic situation by teachers, and the estimation of the labor precariatization degree. Based on the assessment of their professional identity according to the selected typological criteria (the occupational prestige, the place of professional identity in the general structure of identification, labor motivation, professional values, job satisfaction, career orientations), the prevalence of pseudo-positive identity with diffusion elements is revealed among teachers. Moscow educators, while they evaluate higher the quality of life and the prestige of their work than teachers from Rostov and Kazan, are characterized by a higher degree of dissatisfaction with the content and results of their professional activity. The polyethnicity of the city’s population is not a significant factor in the formation of the interviewed teachers’ identity. Corporate loyalty (rewarded by corporate paternalism), socially oriented motivation, socio-economic vulnerability (especially for province teachers) characterize the existing model of the professional identity in the teaching community. Heavy administrative burden for the teachers’ corps, the high social demands for the results of their work and the precariatization of teacher’s labor create risks for maintaining of the positive professional identity and reduce the reform potential of the school.

프랜차이즈 기업가 열정이 기업신뢰, 일체감, 그리고 충성도에 미치는 영향

프랜차이즈 기업가 열정이 기업신뢰, 일체감, 그리고 충성도에 미치는 영향

스포츠를 통한 공유가치창출(CSV) 활동 인식이 기업 신뢰, 기업-소비자 동일시 및 충성도에 미치는 영향

스포츠를 통한 공유가치창출(CSV) 활동 인식이 기업 신뢰, 기업-소비자 동일시 및 충성도에 미치는 영향

아웃도어 스포츠웨어 기업의 기업능력 및 기업사회적책임활동 연상이 브랜드충성도에 미치는 영향

The purpose of this study was to examine the relationship among corporate ability and corporate social responsibility association, brand trust, corporate identification, corporate loyalty and brand loyalty of outdoor sportswear corporate. 475 customer were selected to achieve this purpose using convenient sampling method and self-administration method. For the data, SPSSWIN Ver. 22.0 and AMOS 22.0 were used and after verifying the suitability of a model, each theoretical situation was confirmed. The empirical analysis concludes as follows. First, corporate ability and corporate social responsibility association, had significant influence on brand trust. Second, corporate social responsibility association had significant influence on corporate identification. Third, brand trust had significant influence on brand loyalty. Fourth, corporate identification had significant influence on corporate loyalty. Fifth, corporate loyalty had significant influence on brand loyalty.

Do Attributes of Celebrity influence Corporate Loyalty and Corporate Image? Mediating role of Corporate Credibility

The purpose of this research is to explore the impact of attributes of celebrity influence corporate loyalty and corporate image by concentrating on the mediating role of corporate credibility. Simple random sampling technique used to collect responses from respondents. Adapting the questionnaire survey method, data were collected from 450 respondents from public. All the statistical analysis was performed on SPSS and AMOS. Results showed that attributes of celebrity impact positively on corporate image and corporate loyalty. Corporate credibility partially mediates the relationship between attributes of celebrity and corporate image. The study also revealed the relationship of corporate loyalty on corporate credibility. This research will help the organizations to understand how to deal with customers in different ways in order to enhance profit, boost loyalty and image of corporation in the favor of organization and do no harm to their organization.

Linking corporate social responsibility and organizational performance in the construction industry

In the construction industry, the subject of corporate social responsibility (CSR) is becoming increasingly important as communities, employees and socially conscious clients expect firms to demonstrate they are good corporate citizens. However, while CSR research in construction has accelerated in recent years, it remains fragmented and unconceptualized and there is little understanding of the relationship between CSR and organizational performance, the types of CSR strategies employed and the strategic motivations behind them. To address this deficiency in current CSR knowledge and drawing upon contemporary CSR theory, a survey of 104 professionals from across the construction supply chain in Australia and New Zealand was undertaken. The results show that CSR initiatives in the construction sector are integrative, isolated, narrowly focussed (mainly on environmental activities), immature, compliance-based and operational rather than strategic. The link between CSR and economic performance increasingly espoused (and assumed) in much of the CSR literature does not appear to be accepted in practice with the main benefits being seen as relational in building corporate loyalty, brand and engagement with both internal and external stakeholders. By empirically showing that CSR in construction takes place within an integrative conceptual framework, our findings highlight the potential value of theoretical concepts such as stakeholder salience in moving this field of research forward. These approaches recognize the power that stakeholders (both internal and external) have over a business and the need to manage those relationships carefully in order to secure a licence to operate.

The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China

International relationships are critical to business success in this increasingly interdependent world. China is the world’s second largest economy and may soon overtake the United States in the near future. Thus, it becomes important for potential trading partners to understand how to effectively develop and maintain business relationships with this growing economic entity. In this study, we surveyed Chinese business people with purchasing responsibilities to better understand the dynamics of their business-to-business relationships. The data were empirically analyzed using structural equation modeling to test the interrelationship between perceptions of salesperson and corporate expertise, trust and loyalty. The results suggest that trust and expertise play key roles in developing long-term business-to-business associations in China. Managerial implications are discussed and avenues of future research are proposed.

Effect of Celebrity Endorsement on Consumer's Perception of Corporate Image, Corporate Credibility and Corporate Loyalty (Case Study: Novin Charm Company)

Effect of Celebrity Endorsement on Consumer's Perception of Corporate Image, Corporate Credibility and Corporate Loyalty (Case Study: Novin Charm Company)

Effect of Celebrity Endorsement on Consumer’s Perception of Corporate Image, Corporate Credibility and Corporate Loyalty (Case Study: Novin Charm Company)

Nowadays, the use of celebrity endorsement in product marketing and advertising is one of the major factors in companies’ promotion strategies. Celebrities as one of the major tools in advertising can lead to encourage consumers to use specific products and corporate loyalty because of their special and unique abilities or characteristics.Study result show that the celebrity endorsement has a positive effect on corporate image, corporate credibility and corporate loyalty. Moreover corporate image have a positive effect on corporate credibility and corporate credibility have a positive effect on corporate loyalty.