Nonetheless, technology contributes to an increase in life expectancy, further aggravating the problem of government budgets. These issues fostered the creation of corporate trends, whose activities and initiatives fit into what is now known as social entrepreneurship, whose focus is on innovation, social value creation and business sustainability that have a social impact. In this way, this new form of organization promotes a change that goes from a model of social action focused on philanthropy to a model that has a social mission and, at the same time, carries a concern with the achievement of profits. The freedom of action of social entrepreneurs, the driving force of capitalism, brings to light the opportunity to create value for society by creating businesses that innovate, employ, empower and foster social well-being through the reinsertion of individuals in the society of consumption, from which they were separated. Thus, this work aims to discuss the generation of value for the community, through social business against the background of the precepts of economic freedom. To do so, five cases will be presented of Brazilian companies that deliver value to society through social business.