Corporate Image Research Articles

By-Product Valorization as a Means for the Brewing Industry to Move toward a Circular Bioeconomy

Beer production consumes significant amounts of water, energy, and raw materials, and results in the production of various by-products, including wastewater, brewers’ spent grain, yeast and hop. To lower its environmental footprint, by-products may be reclaimed or valorized in agro-food, cosmetic, material, chemical industries, etc. According to most recent research, breweries have the potential to become biorefineries, as they can extract diverse valuable plant-based compounds such as carbohydrates, proteins, lipids, phenolic compounds, platform chemicals, and biopolymers. These biomolecules possess bioactive and physicochemical properties, which can be enhanced through recovery processes. Brewery by-products may be utilized in various industries within the bioeconomy frame. In agro-food systems, extracts can increase final products’ techno-functionalities. Such additives can also help in creating marketing labels such as clean-label healthy, which can further attract potential customers. Businesses can gain economic and socio-environmental benefits by implementing sustainable practices, which can also improve their corporate image. This article outlines recent advancements in the processing and valorization of brewery by-products, ultimately defining an up-to-date, sustainable strategy for clean beer production.

Improving Corporate Performance through Stakeholder-Based ESG Practices

In the context of escalating concerns over environmental issues and global warming, consumers and investors increasingly prioritize corporate sustainability and social responsibility. To bolster corporate image and competitiveness, many companies integrate Environmental, Social, and Governance (ESG) principles into their strategic frameworks. While existing research has established a positive link between robust ESG practices and improved financial performance—attributed to factors such as enhanced reputation, cost reduction, and effective risk management—the precise mechanisms of this relationship remain unclear. This study aims to enhance understanding by exploring how ESG considerations impact stakeholders and influence corporate performance. Empirical evidence underscores that commendable ESG performance yields favorable outcomes for all key stakeholders. Simultaneously, the research examines the reciprocal relationship where executive behavior significantly influences ESG ratings. Through this investigation, it aims to provide additional insights into the intricate interplay between ESG, stakeholders, and corporate performance, contributing to a nuanced comprehension of this crucial nexus.

Studi Peran Citra Perusahaan Dalam Meningkatkan Motivasi Kerja Karyawan PT. PAL Indonesia (Persero)

This study investigates the factors that influence the formation of PT's corporate image. Pal Indonesia (Persero) and how this perception is related to employee work motivation. Through a literature analysis approach, this research analyzes the perceptions of various stakeholder groups, including prospective employees, customers, suppliers and the general public. The results of the analysis show that company reputation, product and service quality, relationships with stakeholders, organizational values, and commitment to social responsibility are the main factors that influence the company's image. Positive perceptions of the company's image can increase trust, reputation and support from various parties, which in turn can motivate employees to provide their best contribution. Conversely, negative or ambiguous perceptions can reduce employee interest and motivation. Therefore, company management must actively monitor and manage these factors, and strive to build good relationships with various stakeholders to create a motivating work environment that contributes to the company's long-term success.

Predicting Loyalty and Word-of-Mouth at a Sports Event Through a Structural Model and Posteriori Unobserved Segmentation

The study aims to explain how marketing variables (quality, value, satisfaction) combined with corporate image can explain the loyalty and word-of-mouth of those attending a sporting event. It also aims to know the different user profiles in the event and how these variables interact in each of these profiles. For this purpose, 697 sporting event attendees were surveyed. Structural model analysis was combined with unobserved a posteriori segmentation (POS) through PLS, which allows us to know the groups without a prior criterion. The results confirmed the hypothesis, explaining loyalty and word-of-mouth in a sporting event and revealing three unobserved groups of fans: involved, nonconforming, and opportunistic. The proposed model is useful to explain loyalty and word-of-mouth and the segments of users. On the other hand, corporate image must be considered to understand consumer behavior in sporting events, because it has shown influence, especially in the involved and opportunistic segments.

The Role of Corporate Identity in University Brand Image: A Case of Private Universities of Pakistan

The objective of the study was to assess the importance of corporate identity and brand image for private universities of Pakistan. We wanted to find out the factors of corporate identity for a university, factors of branding for a university and how branding can help a university in building its image. A primary survey was done using a predesigned close ended questionnaire. The population was undergraduate and graduate students of private universities of Karachi. Non-probability convenient sampling was done for the survey. The respondents were a total of 316 undergraduate and graduate students from private universities of Karachi. The result was analyzed by using SPSS software application. The findings focused on key factors of university branding to further increase their corporate identity and image. The study is significant because such a study has never been done in Pakistan on these parameters. The findings of the study will help private universities of Pakistan to take a course of direction in promoting their corporate identity and brand image. It was also found that the factors of corporate identify do have an impact on factors of university brand image. Brand image of a university influences the students for admission in a particular university. This research is considered a novel one because it will help the private university management to run their universities based on the findings of this study. Some study may also be done for public universities. It is also recommended that some comparative study be done with public and private universities for admission decision of the new students

Determination of the Institutional Image of the University According to the Opinions of Students Receiving Sports Education

This research was conducted to determine the institutional image of the university they study according to the opinions of the students receiving sports education and to determine whether the institutional image of the university they study differs according to demographic variables. The normality of the data obtained in the study was tested with Kolmogorov-Smirnov and Shapiro-Wilk tests; since the data did not show normal as a result of the test, Mann-Whitney U Test was used for pairwise comparisons and Kruskal-Wallis Analysis of Variance was used for multiple comparisons. In cases where a significant difference was found as a result of Kruskal-Wallis Analysis of Variance in multiple comparisons, Mann-Whitney U Test was applied to determine between which groups this difference originated. In all statistical calculations, the basic significance level was accepted as 0.05. As a result of the research; it was determined that the perceptions of the students receiving sports education towards the image of the universities they study are high / positive. It was determined that students' perceptions of the corporate image of their universities in all dimensions (employees, management quality, social responsibility, working environment, product and service quality, communication activities) differed significantly according to gender, age and the department they studied. Again, it was determined that students' perceptions of their universities' corporate image dimensions of employees, management quality, social responsibility, product and service quality, communication activities differed significantly according to the class variable, and their perceptions of product and service quality and communication activities corporate image dimensions differed significantly according to the sport branch variable. It was determined that the perceptions of the students towards the corporate image dimension of the working environment of the universities they studied according to the class variable; the perceptions of the students towards the dimensions of employees, management quality, social responsibility, working environment corporate image did not differ significantly according to the sport branch variableKeywords: Education, Institutional image, Student, University

How do product responsibility and corporate philanthropy affect firm value?

Satisfying the consumer and contributing to societal well-being have been globally acknowledged, and these developments consequently boost corporate image, attract investors, increase stock prices, enhance firm value, and enable industrial and other firms to contribute to national development. This paper examines how product responsibility and philanthropy affect the performance of industrial goods firms in Nigeria. A sample of 7 firms was selected from 24 listed firms after employing a judgmental sampling technique and using secondary data and a quantitative research method. Data validation and analysis were aided by econometric views statistical software, panel data regression, fixed and random effects estimators, stationarity test, cross-section dependence test, Durbin-Watson test, and Hausman test. The study revealed that investment in product responsibility, as evidenced by the rising stock turnover rate, is value-enhancing in Nigeria {B1 = 0.076807, P = 0.0171 or P < 0.05}, while philanthropic donation is value destroying {B1 = –0.369535, P = 0.5817 or P > 0.05}. It was concluded that consumers’ confidence in corporate institutions can enhance corporate value, while investment in philanthropy is not usually value-enhancing when done irresponsibly and non-strategically. The study, therefore, recommended that investment in product responsibility should be consolidated to sustain the rising stock turnover rate, while investment in philanthropy should be done strategically and responsibly to make it value-enhancing. AcknowledgmentThis research was based on Nnamdi Azikiwe University Ph.D. Dissertation funded by the Tertiary Education Trust Fund (Tetfund), Nigeria. University of Calabar in Nigeria is highly acknowledged for funding the PhD dissertation through its Tetfund platform.

The Influence of Communicative Strategies in Social Media Discourse on the Development of Communication Conflicts

The article analyzes the use of communication strategies in social media discourse. The paper highlights the significant impact of such strategies on audience engagement, public opinion, and corporate image. The study is relevant and vital in the digital era since social media serve not only as a means of information exchange but also as powerful tools for influencing opinions, decisions, and behavior. The study aims to systematically analyze and evaluate the effectiveness of various communication strategies used in multiple sectors. According to the study, there is a significant correlation between online strategies and offline users' behavior. It is reflected in the way digital content influences people's real actions and decisions as far as purchases and consumer behavior to participation in civic and political initiatives. These findings emphasize the need to integrate online and offline components in the planning and execution of marketing and communication strategies, as well as the importance of adapting to the changing digital environment.

Literature Review and Theoretical Generalizations of the Ethics Role in Business and Management: Family Business as a Case Study

The article contains the results of the analysis of the world’s scientific achievements and theoretical generalizations regarding the functions of ethics in business organizations, the range of its application in management, and its role and place in ensuring the effectiveness of the company’s economic activity. This study considers ethics not as an obstacle to business development that requires additional resources but as a relationship based on trust and cooperation that determines the firm’s strategy and competitive advantages. The article summarizes approaches to integrating ethics into management practice and considers the taxonomy of management ethics in organizations. Using the example of a family business, the article identifies general mechanisms for reconciling ethical principles and economic efficiency of a company so that care about ethical responsibility has a favorable impact on fulfilling the main mission – making a profit. The ethical practices of family and non-family businesses are compared. Although family businesses do not always have a formal code of ethics, they are more likely to model ethical behaviour through their actions; family values and their transmission from generation to generation play a significant role in shaping ethical practices in this business; family businesses become more involved in social activities and feel responsible to the community; their image and reputation are an absolute priority. Based on the theory of legitimacy, the article examines the concept of socio-emotional wealth using the example of the family business, which includes values related to emotions and non-financial aspects of business that meet the emotional needs of the family (identity, ability to influence the family and perpetuate the family dynasty). The article considers ethics an integral element of a company’s social capital. It summarizes the approaches and stages of ethical policy formation, through which ethical standards are specified and implemented through formal and informal rules and procedures established by individuals and organizations. While forming an ethical policy, it is important to start from the components of the company’s context (culture, values, internal regulations), choose a business model that is consistent with values and ethical principles, and formalize the procedures for the transition from individual ethical behaviour of managers (loyalty, honesty, ethics, fidelity) to the creation of collective ethics (dissemination of these values within the company). The article provides recommendations for the successful integration of ethical policy: coordination between ethics and corporate image, between ethics and company performance, and coordination of mechanisms for formalizing ethics and corporate culture.

Implementación de un sistema de gestión ambiental: recomendaciones para la pequeña y mediana industria

In recent years, the idea that business management must incorporate the criterion of protecting the environment, in addition to quality, safety and health, as an element of competitive advantage, has become increasingly latent. Improved efficiency, energy and raw material savings, as well as an improved corporate image, are just some of the advantages derived from implementing an environmental management system in the company (Fassoula & Rogerson, 2003). On the other hand, it also ensures compliance with the regulatory framework of the different environmental vectors. The development of the work is oriented to applied and/or descriptive research. That is, it shows a mechanism that facilitates the implementation of the environmental management system (EMS), based on the requirements of ISO-14001; the process of implementation of an environmental management system in an industrial malting plant in Lima, Peru, is taken as a reference. The application of this research shows the usefulness for small and medium companies, responsible for the implementation of an environmental management system (EMS); giving them a guide for the work. The research is based on the interpretation and analysis of environmental standards, mainly the requirements of the International Organization for Standardization (ISO) and ISO 14001, as well as others related to the subject in question. On the other hand, the difficulties and advantages involved in the implementation of this environmental management system, based on ISO 14001, are shown.

The role of gender in the prevalence of eating disorders

IntroductionEating disorders have a key paper at the ongoing society. A key symptom of the Anorexia Nervosa and the Bulimia Nervosa is the alteration of the corporal image which observes that it continues being present after remitting the most flowery symptomatology. In terms of gender, we can observe that the esting disorders have a higher incidence in the feminine gender.ObjectivesResearch how body image affects eating disorders and how the role of gender is a risk factor for developing Anorexia Nervosa or Bulimia Nervosa.MethodsA systematic review was conducted using PubMed. Twelve studies were identified in order to do this review.ResultsAt the twelve surveys included at the review we can observe that the incidence of Anorexia Nervosa and Bulimia Nervosa is higher in women than men. There are many facts that take part on the development of eating disorders, but there is consensus to understand them with a biopsicosocial point of view (interaction between the environment and biological facts). Body image disturbance takes part in both men and women, but it affects them in different ways.Conclusions Body image disturbances are a crucial factor when considering eating disorders’ symptomatology. One of the main components that affects its alteration is the internalization of standards of beauty. Women tend to focus on thin body types, meanwhile men’s attention tends to point to muscular and defined body types. Nevertheless, it must be taken into account that today’s gender conception may appear as one of the most important roles to understand Anorexia and Bulimia aetiology. Regarding gender, in nowadays society exists a dichotomy where masculinity and femininity lie in total opposites poles; but if the gender approach socially changed, Anorexia and Bulimia might take a different portrayal.Disclosure of InterestNone Declared

Determinants of Business Capital Application Services: Empirical Study from PT. Permodalan Nasional Madani, Indonesia

This study aims to analyze the influence of security assurance, service quality, and corporate image on customer satisfaction and loyalty at PT Permodalan Nasional Madani, an entity supporting Micro, Small, Medium Enterprises, and Cooperatives (MSMEs) in Indonesia. Employing an associative design and quantitative approach through an online questionnaire, this research collected data from PT Permodalan Nasional Madani customers at the Ciputat Timur branch in South Tangerang. Data analysis was conducted using Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS software. The results indicate that service quality and corporate image have a positive impact on customer satisfaction and loyalty, while security assurance has not shown a significant influence. These findings underscore the importance of service quality and corporate image in fostering customer satisfaction and loyalty, while also identifying areas needing improvement to strengthen customer relationships.

Can restaurants achieve customer retention through CSR?

The objective of this study is to establish a comprehensive framework that combines the four dimensions of Corporate Social Responsibility (CSR) (Economic, Legal, Ethical, and Philanthropic Responsibility) with Environmental Responsibility. Additionally, the study seeks to assess the role of Corporate Image (CI) in mediating the impact of aspects of CSR on Customer Retention with the use of structural equation modeling (SEM) to test the hypothesized conceptual framework. A total of 217 questionnaires were successfully gathered through an online platform from customers who patronized restaurants in the city of Tehran. The findings indicate that the legal, ethical, philanthropic, and environmental components have a favorable and considerable impact on CI. Moreover, the impact of the five dimensions of CSR on customer retention is mediated by the perception of the CI. This study provides a valuable contribution by expanding upon Carroll's dimensions that included environmental responsibility, and demonstrating that the inclusion of this factor can also enhance company image. Going forward managers may acquire the knowledge that enhances their environmental responsibilities can concurrently contribute to the enhancement of CI and positively impact customer retention.

Peran dan Strategi Public Relations Dalam Membangun Citra Perusahaan Perbankan

Image is one of the most important parts of the company that must be continuously built and maintained. Realizing this, public relations of PT Bank Kalteng made various efforts to build a positive corporate image. This study aims to determine the role and strategy of public relations (PR) in building corporate image. This study uses a descriptive qualitative using indepth interviews and observations as data sources. The collected data were analyzed using qualitative analysis methods, consisting of data reduction, data presentation, and conclusion drawing. Then for data validation, this research uses triangulation. The triangulation used is source triangulation and method triangulation. The study results show that PR PT Bank Kalteng plays the role of Expert Prescriber, Communication Facilitator, Problem Solving Process Facilitator, and Communication Technician in building a corporate image. In addition, The PR of the bank has carried out a strategy to improve the banking image through three stages: to secure understanding, establish acceptance, and motivate action.

FOSTERING CUSTOMER LOYALTY AMONG MUSLIM CLIENTS: STRATEGIES FOR ISLAMIC BANKS

This research examines the influence of service quality, corporate image, customer satisfaction, and customer engagement on loyalty in Islamic banks. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This research uses Structural Equation Model Analysis. The findings of this study show that service quality and company image significantly affect customer satisfaction at Islamic banks. It is indicated that service quality and company image significantly and positively impact customer engagement. It is found that all determinant factors, directly and indirectly, affect customer loyalty to Islamic banks. From the results of this study, it is expected that Islamic bank executives must identify the elements that influence customer loyalty because these factors directly or indirectly affect the customer loyalty variable. The results of this study can be used as a consideration for Islamic bank managers in developing marketing strategies because they are closely related to the marketing performance managers need to control the service performance of Islamic banks. Theoretically, this research is also a new reference for researchers studying Islamic banks. Further researchers can adapt the model and variable indicators in this study, which can be applied further.

Constructing a Green Marketing Model for Tourism and Amusement Industry Development

Environmental sustainability has become an important international political issue and is considered a key driving force of innovation. Therefore, the consumers are paying more and more attention to the sustainably managing and environmentally friendly enterprises, and the enterprises are paying more and more attention to the importance of the green environmental management strategies. Relatively they must pay attention to the issue of "sustainable management" which is an important consideration direction for the development strategy of business management. This study uses fuzzy analytic hierarchy process to conduct empirical analysis on tourism industry operators.In order to cope with changes in the market environment, it is necessary to promote the development strategy of "green marketing" to achieve sustainable management. When considering "sustainable operation", we should explore the development model of procurement, operation, and marketing. Therefore, this study suggests that the development of "green marketing" in the tourism industry should take "brand loyalty" and "corporate image" as the most important indicators.

Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero)

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.

The Role of Company Reputation as a Moderating Variable in The Relationship Between CSR and Firm Performance

Purpose: This study focuses on whether the company's reputation moderates the role of CSR in improving financial performance. Method/Design/Approach: This research was conducted on companies that follow the Corporate Image Index (CII) 2015-2019 and are listed on the Indonesian Stock Exchange. A company's CII score indicates its reputation level. A total of 180 observations met the research sample criteria. Results and Conclusion: The results indicate that CSR has no direct relationship with good financial performance. However, reputation has a positive effect on financial performance. It has been proven that the more reputable a company is, the stronger its appeal to improve financial performance. Interestingly, when CSR is moderated by reputation, it shows a positive relationship with financial performance. Research Implications: These results contribute to fixing previous findings by confirming the role of a firm's reputation in the association between CSR and firm performance. Therefore, ignoring a firm's reputation will mislead the conclusion of the benefits of CSR.

Research on an Optimal Maintenance and Inventory Model Based on Carbon Tax Policy

The equipment in a factory will gradually deteriorate during production, leading to the production of defective products. Without appropriate maintenance, the defect rate will increase over time. Consequently, the production cost will rise, the inventory quality will be affected, the profit will decrease, and the risk of carbon emissions will increase, leading to more customer complaints and damaging the corporate image. In addition to focusing on preventive maintenance to ensure the quality of products, companies should also take carbon emissions into consideration. Furthermore, the frequency of maintenance must be carefully considered, as both carbon emissions and maintenance costs will increase if the frequency is too high; conversely, if the maintenance frequency is too low or non-existent, the defect rate may increase cumulatively, or production may be suspended due to equipment failure. Therefore, this research explores preventive maintenance and inventory management issues within an imperfect production system and develops an extended economic production quantity model that incorporates defective products as well as taking carbon tax and preventive maintenance into consideration. The main purpose is to determine the optimal maintenance frequency, production, and replenishment cycle length, so as to maximize the total profit under the carbon tax policy. This study demonstrates a computing process with relatively impractical product data based on the actual business situation of a disposable diaper manufacturer. Furthermore, a sensitivity analysis is implemented to the model parameters in the proposed model. The managemental insights are illustrated based on the results of theoretical analysis to provide a reference to policy makers during decision making, hence, to secure the sustainability and green transitions of corporates. The results of this study not only help to reduce environmental impact but can also improve the competitiveness and sustainable development of enterprises.

Analyzing the Impact of PT AMMAN's Community Development and Empowerment Program on Brand Image

The Community Development and Empowerment Program is a government initiative aimed at enhancing the human development index and fostering economic growth within communities neighboring the mine, encompassing post-mining implementation. This program is intricately linked to the company's reputation, observable through the effective execution of activities to attain the program's objectives. PT AMMAN, a mining enterprise, has actively engaged in implementing such a program. This study endeavors to evaluate the impact of PT AMMAN's Community Development and Empowerment Program on its corporate image. Employing a questionnaire, this research was conducted among beneficiaries in West Sumbawa Regency. The collected data underwent validation, reliability, and normality tests using SPSS software. Factor analysis was then performed to identify the elements influencing PT AMMAN's corporate image. The results indicate that the Community Development and Empowerment Program significantly contributes to the company's image, particularly in the economic sector. Key aspects include MSME training and mentorship programs, business and financial management training, and infrastructure development. Notably, the Community Development and Empowerment Program garnered highly positive impressions from beneficiaries, with an exceptional rating of 86.93%.