Corporate Competitive Strategy Research Articles

Moderating Role of Environment on the Relationship of Competitive Strategy and Firm Performance: Based on Machine Learning and Text Analysis

The impact of competitive strategy on firm performance has been a fundamental and important issue. However, there is a little research on moderating role of environment on the relationship, especially moderating role of different dimensions of environment. This study employs the technology of machine learning and text analysis to obtain the measure value of competitive strategy and environment. On this basis, the research empirically investigates the moderating effect of environmental dynamism, complexity and competitiveness on the relationship between competitive strategy and organizational performance. The results show that both types of competitive strategy can improve corporate performance, environmental characteristics have a significant impact on the causal relationship mentioned above, and there are differences in the moderating effects of different environmental dimensions. Some conclusions are inconsistent with the research of foreign scholars. The differences in conclusions reflect the impact of China's transitional economic environment on corporate competitive strategy decisions and result.

Analysis of Douyin's Marketing Methods and Corporate Competitive Strategies in the Era of Short Videos

With the rapid popularization of the mobile Internet, the user scale of the short video market continues to grow, and the industry competition is fierce. Nowadays, short videos have been deeply integrated into people's entertainment life. As the head platform in the short video market, Douyin has developed rapidly in recent years and occupies an unshakable position in the global market. This paper first discusses the competitive environment of the short video market when Douyin has launched and the current development status of short video platforms at home and abroad. Secondly, it deeply analyzes Douyin's competitive business strategy in the homogeneous market. Then, based on the SWOT model, the core strategy of Douyin is studied in depth. Finally, it summarizes the reasons why Douyin stands out in the fierce competition environment of the short video industry and makes suggestions for the future development direction of Douyin. This study finds that high-quality content, powerful technology, and innovative business are the basic elements of competition in the short video market, pointing out the direction for the development and foothold of other short video platforms and related industries.

Twitter 's Corporate Strategy Analysis - Based on SWOT-PEST Model

This paper takes Twitter as the research object, and analyzes the external environment and internal resources of Twitter based on PEST model and SWOT model. By analyzing Twitter 's corporate competitive strategy, it is found that its leading position in social network media is due to its high-quality information platform positioning and excellent advertising marketing. In this article, I will be based on my view that in the long run, Twitter is very capable of becoming one of the leading companies in all media and entertainment companies. These issues will be elaborated and evaluated based on the company 's strengths and challenges in the current strategy and user groups.

Does Heterogeneous CSR Affect Corporate Performance?

The market rivalry and China’s ongoing economic expansion are both contributing to a gradual rise in shareholder influence over businesses. Fulfilling corporate social responsibility (CSR) is becoming more and more important to improve corporate performance, gain long-term competitive advantage and achieve sustainable development. Based on panel data of 514 listed Chinese A-share companies from 2015-2019, this study applies a two-way fixed effect model to examine the effect of CSR on corporate performance from stakeholders’ perspectives. And it also examines the mediating effect played by green technological innovation and the moderating effect of two basic corporate competitive strategies on the role of CSR in corporate performance. The study’s findings indicate that: (1) the fulfillment of CSR has a significant positive impact on corporate performance. (2) Green technology innovation plays a part in mediating the process of fulfilling CSR in promoting corporate performance. Internal CSR fulfillment enhances corporate performance by boosting investment in green technology innovation, but external CSR fulfillment enhances corporate performance by decreasing investment in green technology innovation. (3) The positive effect of CSR on corporate performance is weakened by an increase in the level of low-cost strategies, while the positive relationship between CSR and corporate performance is strengthened by an increase in the level of differentiation strategies.

Turning Environmental Strategies into Competitive Advantage in the Malaysian Manufacturing Industry: Mediating Role of Environmental Innovation

The environmental literature has focused on examining how firms leverage environmental innovation to convert environmental challenges into driving forces of competitive advantage. This paper enhances the knowledge on the implementation of environmental strategies in the Malaysian manufacturing industry by examining the impacts of environmental shared vision and environmental strategic focus on competitive advantage in the greening of the industry. The Smart PLS technique was used to analyse data collected from 124 Malaysian manufacturing firms on their environmental strategies as well as their implications for competitive advantage and environmental innovation. The findings suggest that environmental innovation mediates the positive exchange between firms’ environmental strategies and competitive advantage. The study provides valuable information for manufacturers in crafting their corporate competitive strategies, policies, and action plans. The direct and indirect roles of environmental innovation in fostering competitive advantage suggest that manufacturers should prioritise their environmental activities by enhancing innovation outcomes to achieve a successful green business status.

The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World

Online advertising is a significant instrument of companies’ rivalry, competing for buyers and their attention, shaping brand preferences and affecting buying decisions. A rapid development of information and communication technologies provides firms with a wide range of advertising tools in a digital World. They enable advertising to perform its informative, persuasive as well as competitive functions. The paper aims to identify and empirically evaluate the significance of online advertising in developing corporate competitive strategies in the world of online advertising. A quantitative research study was conducted in January 2020 on a sample of 103 Polish enterprises. The analysis was based on random-quota sampling among the population of all Polish companies. The results of the analysis indicate that companies make a conscious use of online advertising in sectoral market competition; they monitor and analyse competitors’ advertising activities, creating the content that has a major impact on consumer behaviour. The intensity of sectoral competition encourages companies to take advantage of their information superiority over consumers and creates a moral hazard in advertising messages and the process of building competitive advantage.

Instantly upgrading a foreign subsidiary’s value-adding scope: impact on growth

Purpose Drawing on the knowledge-based theory, the purpose of this paper is to extend the current understanding of a company’s upgrading of a foreign subsidiary’s value-adding scope and its impact on growth. Design/methodology/approach This study applies a longitudinal approach and analyses the value-adding scopes of the subsidiaries of two Swedish industrial companies in the USA, resulting in a proposed model. Findings Greater adaptation of the corporate competitive strategy is linked to a greater likelihood of upgrading the subsidiary’s scope to include R&D and production activities. Also, market experience of the subsidiary is positively associated with this likelihood. The greater the coherence between the scope and knowledge originating from the local adaptation of the corporate competitive strategy and the subsidiary’s market experience, the greater the growth of the subsidiary. Research limitations/implications This study contributes to the literature on international business and strategy in several ways. Future studies may turn the propositions into hypotheses for statistical tests. Practical implications An industrial company striving for the growth of a foreign subsidiary must assess subsidiary knowledge pertaining to value-adding. To achieve high growth, the subsidiary’s value-adding scope must be aligned with knowledge stemming from the corporate competitive strategy and market experience. Originality/value This is the first study explicitly explaining the crucial upgrading of a foreign subsidiary’s value-adding scope to include R&D and production. Coherence between an upgraded scope and crucial knowledge explains the subsidiary’s growth.

STRATEGI BERSAING DALAM MENINGKATKAN KINERJA PERUSAHAAN PADA BISNIS JASA PERHOTELAN

Research on Corporate Competitive Strategies in Increasing Number of Guest Visits In The Hospitality Business (Case Study At Four Star XYZ Hotel in Tangerang City,) highlights how the company achieves competitiveness and improves its performance. In running its business Hotel XYZ faced problems, namely decreasing the number of guest visits and weak competitiveness of the company. This research used qualitative method by using descriptive approach. For data collection method used is by giving questionnaires to hotel customers and interviews to informants who then analyze the data based on the IFE and EFE matrix. Based on the research results found that the current level of company indicates that XYZ Hotel is still in the average level, so XYZ hotel should make a good strategy for the future the company can achieve the vision and mission of the company. Based on the analysis of IFE and EFE Hotel XYZ is in quadrant five so that strategy can be done by Hotel XYZ to improve the competitiveness of company by doing competition through differentiation.

전자책 시장 활성화를 위한 기업 요구사항과 CPND 가치사슬 분석

Abstract This study derived the policy implications and market strategies by analysis the e-book companies requirements & the CPND value chain structure, in order to revitalize the e-book market in Korea. Specifically, we examined the prospect of e-book market in Korea, current situations of production and distribution, awareness of service utilization and requirements for support policy with targets of 30 companies. As a research, the most needed item for e-book companies is ‘PR and marketing support to enter and open the markets’(27%), which is the highest. ‘Financial support such as labor costs and business expenses’, ‘support for retraining personnel to develop the expertise in respective fields’ are followed and they account for 22%. Currently, the most effective support item is the external support program(35%) and funding power(30%) is followed. Unlike a paper book market, e-book is turned into a platform business in terms of the value chain. Based on these research content, e-book market activation and corporate competitive strategy was derived as follows : 1)literacy reinforcement about SNS marketing and e-pub3 authoring tool. 2)statistical DB construction of retail sales channels. 3)diversification of the billing system. 4)The quality of the e-book content certification.Key Words :E-Book, Publisher, Requirements, CPND, Value Chain

Business Model Innovation in Corporate Competitive Strategy

In this analysis of business model innovation, a key competitive instrument for major corporations, the author explores the concept of the business model, identifies the features of innovative business models being used as competitive tools in today's volatile markets, and describes the challenges involved in various approaches to implementing innovation. Innovation's role as a key driver of game-changing industry shifts is examined, and it is concluded that business model development and implementation are becoming a strategic imperative for most global players.

Competitive Strategy and Voluntary Environmental Disclosure: Evidence from the Chemical Industry

ABSTRACTIn this paper, we investigate the relationship between corporate competitive strategy and environmental disclosure in the voluntary channel. Two major competitive strategies, investment in brand image and investment in research and development (R&D), are examined. Using a sample of companies in the chemical industry, we find that both strategies are associated with higher levels of environmental disclosure than chemical companies not emphasizing either of the two strategies. Additionally, companies emphasizing investment in brand image tend to disclose more when their actual environmental performance is low; conversely, companies emphasizing investment in R&D tend to disclose more when their environmental performance is good. When trying to interpret environmental disclosures, stakeholders should be aware of a company's strategy and adjust their assessment of environmental performance accordingly.Data Availability: Data are available from sources identified in the text.

Introduction: Outward foreign direct investment from emerging economies and national development strategies: three regimes

Foreign direct investment (FDI) is an integral part of national development strategy throughout the developing world. However, while traditionally strategies have focused on the role of inward flows only, today, outward FDI is used on a larger scale and more deliberately to access markets and resources abroad. This Introduction proposes a broad framework for the analysis of OFDI from emerging economies. It provides a picture of how the role of FDI in development has changed over time and outlines the theoretical and institutional context in which the current wave of OFDI takes place. Theories of development and FDI, the role of government, and the trade policy environment have interacted to form three distinct development paradigms with different roles for FDI. For convenience, we will refer to these as the import substituting, the export-oriented and the FDI-led development regimes. Where local companies previously engaged mostly by way of trade-based measures, FDI is now becoming more integrated into corporate competitive strategies and national development policies.

O design estratégico no diálogo entre cultura de projeto e cultura de empresa

The main goal of this article is to stimulate a cultural dialogue between design and companies. Strategic design, a result of this dialogue, is today one of the most relevant reflections for the evolution of design in relation to the development of companies. The analysis uses etymological and bibliographic resources as well as case studies in order to assess the potential of design for the development of corporate competitive strategies. Such potentials have to be structured in the organizations and be affirmed through the daily actions of designers. Key words: strategic design, project culture, company culture, competition.

Corporate competitive strategies in a transitional manufacturing industry: an empirical study

PurposeThis study aims to take a strategic approach to analyze how the US technical textile companies manage their business operations and to determine whether there are differences on competitive priorities between high‐ and low‐performing companies.Design/methodology/approachA competitive priority model consisting of four latent constructs – low cost, quality, delivery performance, and flexibility – was utilized to construct the analysis. Primary data were collected through a survey of senior executives in the US technical textile companies. Using 202 eligible survey returns, exploratory factor analysis and confirmatory factor analysis within structural equation modeling were carried out to assess adequacy of the measurements and validity of the model.FindingsThe competitive priority model is proven valid and the four constructs account for the most variance in corporate competitive strategies. High‐performing companies placed greater emphasis on quality and delivery performance strategies than low cost strategy in order to build capabilities for product or service differentiation; in contrast, low‐performing companies gave equal weight to all four competitive capabilities. The lack of clear emphasis on strategies could be one of the reasons for a relatively low business performance.Research limitations/implicationsThe study provides a springboard for future studies of corporate competitive strategies and its relationships with other key decisions and outcomes.Practical implicationsThe deployment of appropriate strategies is imperative to achieve superior business performance and, perhaps, just to survive.Originality/valueThe paper represents the first empirical investigation into corporate strategy issues in the US technical textile sector. The methodology may be transferred to other industrial sectors.

Strategic design in the dialogue between design culture and company culture

The main goal of this article is to stimulate a cultural dialogue between design and companies. Strategic design, a result of this dialogue, is today one of the most relevant reflections for the evolution of design in relation to the development of companies. The analysis uses etymological and bibliographic resources as well as case studies in order to assess the potential of design for the development of corporate competitive strategies. Such potentials have to be structured in the organizations and be affirmed through the daily actions of designers. Key words: strategic design, project culture, company culture, competition.

Quality Management Strategy in Supply Chain for Performance Improvement

The premise of this paper is that coordination between market‐related diversification strategies and supply chain management (SCM) strategies will lead to better performance than when the two strategies are pursued independently. Viewed in this perspective, this research proposes that (supply chain) SC integration plays an intermediate role in influencing the relationship between diversification and performance. In order to confirm the validity of the above proposition, structural equation model was used to analyze the interrelationships among SC integration level, diversification level, SCM performance, and firm performance. The results of this study suggest that in small firms in which the direct effect of diversification on firm performance is absent relatively, the level of SC integration may be a critical intervening variable that could lead to successful diversification, while in case of large firms, SC integration may play an important infrastructural role for direct effects of diversification level on firm performance. This is helpful in developing a framework for linking a firm's SC integration strategy to its market/product diversification strategy, and also in identifying how SCM function can play a role in developing and supporting corporate competitive strategy to improve organizational performance.

‘Globalisation by Americanisation’: American companies and the internationalisation of German industry after the Second World War

After the end of the Second World War, American companies with a highly efficient industrial management system prepared the way for globalisation. To understand how ‘global players’ evolved, this paper investigates the influence of US companies on the internationalisation of German firms between 1945 and the early 1970s and the consequences on German corporate management and competitive strategies. To withstand the so-called ‘American challenge’, to recapture those markets which had been lost during the war and to enter new geographic markets, German companies resorted to new management strategies. In this context, the adoption of American know-how led to a process of catching up, which finally contributed to globalised corporate growth in German companies.

Corporate Competitive Strategy and Voluntary Disclosure

The relation between the motivation of voluntary disclosure and the characters of companies is important research topic in accounting research and strategy research. The paper investigates the samples from Chinese capital market during 2004-2006 and concludes some empirical results to verify and support the strategy theory that pre-literatures had document through the analysis of game theory. The findings are that there is no significant relationship between industry competitive information voluntary disclosure and corporate governance and there is no significant relationship between industry competitive information voluntary disclosure and earning quality. As the analysis of strategy theory, there is significant relationship between industry competitive information voluntary disclosure and corporate competitive strategy which integrates with the status of market competitive where the corporate locates. If the corporate locates in growth period of Product Life Cycle (PLC), it is more possible to disclose industry competitive information and this motivation is obvious. The findings provide the empirical evidence of strategy competitive theory. These also implicate that voluntary disclosure is related to the disclosure content, not to corporate characters such as governance and earning quality.

Ownership Structure Heterogeneity and Performance: A Comparison between Listed and Unlisted Companies

Heterogeneity in ownership structures is an important explanation for differences in corporate strategy and performance: even within the same institutional and legal contest, firms competing in the same industries, with comparable assets and operating scale might present different ownership structures, corporate governance policies and competitive strategies. The purpose of this paper is to compare the performances of companies that differ under a relevant aspect of their ownership: stock market listing. Therefore we compare the performance of listed companies vis-a-vis their unlisted peers. The aim is to verify whether this difference has an impact on firms' profitability, financial structure and investment capacity. In so doing, the paper intends to provide a contribution to outline the relations between ownership structure, corporate governance and performance. Adopting a paired observations methodology on a sample of 30 listed companies and 30 unlisted companies we observe that listed companies tend to grow faster, use less financial leverage, invest less in tangible assets and experience a lower return on equity compared to unlisted ones.

Strategic Role and Contribution of Purchasing in Singapore: A Survey of CEOs

SUMMARYThe purchasing function is receiving increased attention as a key contributor to the strategic success of the firm. This study seeks to identify the strategic role of the purchasing function and the contributions that purchasing can make in an organization. A mail survey was conducted among The CEOs based in Singapore to examine the relationship between corporate competitive strategy and purchasing objectives, as well as how purchasing affects business performance through its integration with other functions, its partnership with suppliers, and its involvement in team decisions. The data collected were factor analysed and the results suggest that purchasing objectives are affected by the firm's corporate competitive strategy. More important, purchasing can yield better business performance through greater integration with other functions, closer partnership with suppliers, and greater involvement in team decisionmaking.