Abstract
This paper takes Twitter as the research object, and analyzes the external environment and internal resources of Twitter based on PEST model and SWOT model. By analyzing Twitter 's corporate competitive strategy, it is found that its leading position in social network media is due to its high-quality information platform positioning and excellent advertising marketing. In this article, I will be based on my view that in the long run, Twitter is very capable of becoming one of the leading companies in all media and entertainment companies. These issues will be elaborated and evaluated based on the company 's strengths and challenges in the current strategy and user groups.
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