Corporate Competitive Advantage Research Articles

Business Model Innovation and Corporate Competitive Advantages in the Digital Economy Era

In the digital economy era, enterprises face unprecedented challenges and opportunities driven by the rapid advancement of digital technologies. To thrive in this dynamic environment, enterprises must continuously innovate their business models to create and capture value in new ways. This paper explores the relationship between business model innovation and corporate competitive advantage in the context of digital transformation. Drawing on the resource-based view, dynamic capabilities framework, and other theoretical perspectives, this paper examines the characteristics, mechanisms, and strategies of business model innovation in the digital age. Through a comprehensive literature review and analysis of representative cases, we identify three key trends shaping business model innovation: digitalization, platformization, and intelligentization. We argue that enterprises need to leverage these trends to design customer-centric value propositions, build digital capabilities, construct open and collaborative value networks, and foster an agile and innovative organizational culture. Our findings highlight the importance of value creation, value capture, and value network effects in driving competitive advantage through business model innovation. We propose a framework that integrates these mechanisms with the core components of business models, providing a holistic and systemic view of business model innovation in the digital economy. We also discuss the implications of our research for theory and practice, emphasizing the need for further studies on the dynamics and outcomes of business model innovation in different contexts and industries. This paper contributes to the growing literature on business model innovation and competitive strategy in the digital age. By bridging the gaps between different theoretical perspectives and providing actionable insights for practitioners, we aim to advance the understanding and application of business model innovation as a key driver of corporate competitive advantage. Our research suggests that enterprises that can effectively align their business models with the evolving digital landscape will be better positioned to create and sustain superior performance in the face of increasing complexity and uncertainty.

Транснациональный бизнес как резерв роста национальной конкурентоспособности России

This article delves into the historical forms of entrepreneurial transnationalization in Russia, analyzes their adaptation to the conditions of anti-Russian politicization of foreign economic activities since 2022, and assesses the prospects for forming corporate competitive advantages and efficiency competencies of Russian enterprises based on scientific justification of the activities of transnational companies. The main directions of their implementation into the strategy of enhancing the country’s national competitiveness are characterized, taking into account current issues and constraints in the long-term perspective. It is noted that in relation to foreign and domestic transnational companies, our country should pursue a comprehensive policy, including measures to align their activities with the priorities of enhancing national competitiveness. Conclusion dwells upon the fact that the effectiveness of the outlined strategy will be sufficient if Russia maintains the ability to modernize approaches to transnational entrepreneurship, which becomes a strategic task in the conditions of sanction policies against it.

The Effect of Organisational Commitment in Mediating the Relationship between Transformational Leadership and Corporate Competitive Advantage (Study on State-Owned Companies in Indonesia)

This study aims to test and analyze the relationship pattern of transformational leadership, organizational commitment, and corporate competitive advantage. The study was conducted in three Indonesian state-owned enterprises. Data will be collected by distributing a questionnaire to 156 managers. The number of questionnaires that can be used is 120. Data analysis is performed using a HE SEM equipped with AMOS as the data processing application. The results of this study show that: (1) Transformational leadership has a significant positive impact on organizational commitment. (2) Transformational leadership has a significant positive impact on a company's competitive advantage. (3) Organizational efforts have a significant positive impact on a company's competitiveness. (4) Organizational commitment mediates the impact of transformational leadership on a firm's competitive advantage.

The Mediating Role of Sustainable Value Creation in the Relationship Between Information Technology and Competitive Advantage

This study aims to analyze and determine the magnitude of the influence of information technology capabilities, leadership commitment, competitive advantage and sustainable value creation. This study uses descriptive and causal-explanatory methods with a quantitative approach. The sampling method used is the probability sampling approach (the census). Data analysis used is the Structural Equation Modeling (SEM) approach using primary data. The results of the study state that IT Capability has a significant positive effect on Sustainability Value Creation (SVC) and Corporate Competitive Advantage (CCA). The Top Management Commitment variable positively and significantly affects Sustainability Value Creation but does not affect CCA. The SVC variable influences CCA. The results of the Indirect Effect test state that IT Capability influences CCA through SVC. Meanwhile, Top Management Commitment influences CCA through SVC. Additional variables may have other moderating and mediating effects on the mediating role of sustainable value creation. This research contributes to knowledge development (basic research) and applicative problem solving (applied research) by Islamic banking in Indonesia. The results of this study can be a premise for subsequent researchers and can add to the limitations of the literature. This research focused on the research locus, namely Islamic banking throughout Indonesia. It is confirmed that research topics with variables used in this research have never been studied at the locus of Islamic banking before.

Corporate Social Responsibility Strategy Practices, Employee Commitment, Reputation as Sources of Competitive Advantage

Corporate social responsibility (CSR) and its relationship with corporate competitive advantage (CCA) have gained a tremendous interest among the researchers and practitioners over decades, as evident by the increasing surge of studies in this domain. This study examines how five types (legal, economic, philanthropic, ethical, and environmental) of CSR affect CCA in a developing country through the mediating roles of employee commitment and corporate reputation. Data was collected by survey questionnaires from a sample of 869 participants working at service, real estate, and manufacturing firms in Ho Chi Minh City and Binh Duong Province, Vietnam. SmartPLS 3.0 software and the partial least squares structural equation modeling method (PLS-SEM) were applied to evaluate the research model and test the hypotheses. The findings revealed that different dimensions of CSR have positive significant effects on employee commitment, corporate reputation and competitive advantage. Besides, employee commitment and corporate reputation were found to meditate the relationship between different types of CSR and CCA. These outcomes contributed to the extension of theory in the fields of CSR and offered some suggestions for managers in implementing CSR initiatives to gain and sustain CCA.

Digital Transformation: Moderating Supply Chain Concentration and Competitive Advantage in the Service-Oriented Manufacturing Industry

One of the service-based manufacturing concepts emphasizes relationship orientation and building strong customer relationships, while Industry 4.0 enables companies to be proactive in the supply chain. However, to achieve digitally driven growth, service-based manufacturing requires a shift away from the traditional upstream and downstream hierarchy toward a collaborative model. In this study, service-oriented manufacturing companies in the packaging and printing industries are selected as case studies to examine the relationship between supply chain concentration, digital transformation, and corporate competitive advantage from the perspectives of power control and equilibrium. The results show that a high supply chain concentration harms firms’ competitive advantage, especially when power is unevenly distributed. Moreover, digital transformation plays a moderating role in this relationship, suggesting that it is possible to improve firms’ competitiveness and further equalize the power balance by applying digital technologies to supply chain processes. The study revealed significant heterogeneity within the group of companies in terms of ownership type, dual management roles, and company size. In summary, this study makes a unique contribution to the growing research field of supply chain digital transformation. It provides valuable insights from a power balance perspective for service-oriented manufacturing companies seeking to enhance their competitive advantage in a rapidly changing market environment.

STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM

The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management.

The curvilinear relationship between corporate social responsibility and competitive advantage: Empirical evidence from China

AbstractThe positive or negative impacts corporate social responsibility (CSR) may have on business performance have drawn research interest. In recent years, the focus of research has shifted toward the link between CSR and corporate competitive advantage. Corporate competitive advantage is a multifaceted and holistic concept that captures more than just corporate financial performance. Building on the resource‐based view (RBV), corporate competitive advantage construct theory, and CSR behavior theory, we explore how a firm's CSR engagement shapes its corporate competitive advantage. Our analysis of a panel dataset of 64 companies with a top‐100 CSR development index in China and 704 firm‐year observations over the sample period from 2009 to 2019 reveals an inverse U‐shaped relationship between CSR and corporate competitive advantage. This signifies that corporate competitive advantage first increases with CSR engagement but declines as it reaches a threshold level where CSR activities are beyond the affordability of the firm. We also examine how behaviors at various CSR engagement levels influence different dimensions of corporate competitive advantage. These results support a curvilinear relationship, explaining why many CSR strategies have been ineffective in the past. The findings may help guide corporate decisions and government policymaking on CSR.

Intellectual Capital and Shareholders’ Wealth. The Economic Value Added Approach

The role of intangible assets such as intellectual capital promoting corporate competitiveness and further shareholders’ value has attracted attention in the finance literature. This study investigated intellectual capital efficiency as a source of creating shareholders’ wealth in Nigeria. To achieve the study's aim, correlational research design was adopted. The study’s data were collected from content analysis of financial statements of listed service companies in Nigeria. The sample used in this study includes 17 service firms listed on the Nigeria Exchange Group from 2011 to 2022. The VAIC model was utilized to estimate intellectual capital. Descriptive statistics were conducted while some diagnostic tests were piloted before the regression analysis. The random effect regression model was used to verify whether the studied variables impact shareholders’ wealth of listed service companies in Nigeria. Findings indicated that value added intellectual coefficient as a measure of intellectual capital has a significant positive association with shareholders’ wealth. Results further revealed that human capital efficiency, relational capital efficiency and capital employed efficiency (as components of intellectual capital) are significantly and positively associated with shareholders’ wealth while structural capital efficiency has a positive but not significant relationship with shareholders’ wealth creation. The study concludes that efficient management of intellectual capital can enhance shareholders’ wealth in listed service companies in Nigeria and recommends amongst others that firms should make strategic plans regarding intellectual capital and intangible assets as it can increase corporate competitive advantage.

Sustainability Reporting and Assets Quality of Listed Deposit Money Banks in Ghana, Kenya and Nigeria

Bank's asset quality deteriorates when banks are exposed to high non-performing loans and associated credit risks. Sustainability reporting deepens the acceptability and understanding of huge opportunities and enhances the corporate competitive advantage of the banks in enhancing banks’ assets quality. This study investigated the effect of sustainability reporting on the assets quality of listed deposit money banks (DMBs) in Ghana, Kenya and Nigeria. The study explored secondary data, using a population of 95 listed DMBs, while a sample size of 31 DMBs was purposively selected for a period of 12 years. Data were extracted from the annual financial records of the banks and sustainability reporting checklist in line with the Global Reporting Initiative. The validity and reliability of the data were premised on the statutory audit of the financial statements. Descriptive and inferential (multiple regression) statistics were used to analyze the data at a 5% significant level. The study found that sustainability reporting significantly affected the assets quality of the listed deposit money banks in Ghana, Kenya and Nigeria (Adj R2 = 0.47, Wald-test (4, 367) = 342.18, p < 0.05). Based on the finding, the study recommended managers of the banks should exhibit high professional competence, and exercise managerial expertise and ethical practices in compliance with sustainability reporting best corporate best practices capable of enhancing the assets quality of the banks.

ANALYSIS STRATEGY CONFIGURATIONS IN RISK TAKING USING FUZZY SET QUALITATIVE COMPARATIVE ANALYSIS MODEL

Risk-taking is a key factor in corporate competitive advantage, and economic development. The type of strategic configuration that can drive high-level risk-taking is a problem worthy of attention. This study takes 2,219 listed firms in China as samples and performs a fuzzy set qualitative comparative analysis (fsQCA) to explore the linkage effect and path choice of strategic change, corporate social responsibility, innovation, diversification, and financialization with corporate risk-taking (CRT). It finds that: (a) a single strategy does not constitute a necessary condition for high-level CRT; (b) three types of adaptive schemes exist for high-level CRT, among which the risk-taking level is the highest under the path of “Innovation, diversification, and financialization”; and (c) the driving paths of CRT in different regions, industries, and ownership show obvious differences.

Intellectual Capital, Firm Performance, and Sustainable Growth: A Study on DSE-Listed Nonfinancial Companies in Bangladesh

Intellectual Capital (IC) stimulates corporate competitive advantages that can enhance firm performance and sustainable growth (SG). This study investigates IC’s affinity with and impact on accounting and market performance and SG of listed nonfinancial companies in Bangladesh. Data were collected from 69 nonfinancial companies for five years during 2017–2021, forming 345 observations. Modified Value Added Intellectual Coefficient (MVAIC) and steady-state models consecutively measured IC efficiency and Sustainable Growth Rate (SGR). The Robust fixed effect model was applied to confirm the highest reliable results. Results of MVAIC, Intellectual Capital Efficiency (ICE), and Human Capital Efficiency (HCE) showed a positive affinity with and impact on firm performance and SGR. Structural Capital Efficiency (SCE) showed an insignificant association with and impact on explained variables, whereas Relational Capital Efficiency (RCE) showed a significant negative relationship with and impact on the same. Tangible capital employed efficiency (CEE) enhanced firm performance but failed to confirm sustainable growth. The findings help business executives, government, and policymakers formulate strategic plans for sustainable resource utilization and can create value, competitive edges, and survival for firms. The study recommends that corporate entities should strive to enhance their efficiency in internal structural resources and relational activities to achieve better firm performance and sustainable growth.

Creating shared value (CSV) and mutually beneficial relationships to address societal issues and develop corporate competitive advantage: A case study of Yuhan-Kimberly and an aging population

Through creating shared value (CSV) initiatives, companies have attempted to contribute to solving social problems that the public sector cannot address alone, such as migration, health, climate change, and job losses due to automation. Companies are also using CSV as business opportunities to develop their competitiveness. Only a few studies, however, have examined how organizations can develop and implement CSV programs, and the outcomes of those programs. We conducted a case study on how a multinational company, Yuhan-Kimberly, a joint venture of Kimberly-Clark and Yuhan, developed and implemented its CSV program, and created win-win, mutually beneficial impacts, in response to an increasingly aging society in Korea. South Korea is the world’s most rapidly aging society with the highest poverty and suicide rates among older adults. Yuhan-Kimberly’s CSV initiative includes fostering small-sized senior care businesses, creating jobs for older adults, changing the negative perception of older adults, and ultimately creating a market ecosystem for the older adult care industry. We used triangulation through company documents, including annual sustainability reports (N = 10), news reports (N = 623), company-conducted survey results (N = 80), and in-depth interviews (N = 14) with employees and members of other organizations and publics. The results reveal how the company developed and implemented a CSV program to cultivate mutually beneficial relationships and shared value for the company, older adults, other organizations, and society. The results indicate that CSV programs can be powerful relationship cultivation strategies to create mutual benefits both for society, by providing sustainable and feasible solutions, and for organizations, by enhancing their competitive advantages.

드론 배송서비스 사용 의도 요인의 비교 연구

Purpose : This study determines which factors from among quality factors constituting a drone delivery service are recognized as important by consumers. In addition, it determines their relative importance, and suggests directions for the factors that drone delivery service companies will prioritize.
 Research design, data, methodology : A questionnaire analysis is implemented to target drone delivery service companies registered in Shandong Province and Guangdong Province in China. Analysis of demographics and IPA are implemented utilizing IBM’s SPSS v. 25.0.; The (Analytical Hierarchical Process (AHP), is used for the analysis, performed with the Expert Choice program.
 Results : According to the AHP analysis results, we can see that certainty and empathy are perceived as the most important factors overall. As for detailed factors, in the certainty section, safety from drones and delivery accidents ranked first (0.105) ; third was safety of personal information and delivery information (0.092), and fifth was reliability of service provision information (0.285). In the empathy section, understanding and consideration of services in various customer situations ranked second (0.095), and fourth was expectations on providing the best service (0.081), indicating that lower factors of certainty and empathy, are distributed among the top five factors. As a result of the IPA analysis, in competitive advantage competencies, understanding and consideration of various customer situations (a sub-factor of empathy) and reliability of service provision information (a sub-factor of certainty) are included. In competitive inferiority competencies, the following two sub-factors of certainty are included: safety from drone and delivery accidents, plus safety of personal and delivery information. Expectations of providing the best service, (a sub-factor of empathy) are also included.
 Conclusions : In order to maintain a corporate competitive advantage, companies that provide drone delivery services must continuously provide reliable service information to customers, requiring attention and communication about customers' problems.

Signals for Entrepreneurial Family Lending: Psychological Capital as an Intent Signal.

Family financing has become a powerful channel for entrepreneurs to obtain entrepreneurial funding. How do family members use intent and quality signals to select new ventures to provide lending support? Building on the signaling theory, this study provides the first quantitative evidence using a sample of 166 samples of family lenders in China. Our findings reveal that psychological capital can support entrepreneurs to obtain family lending. As an intent signal, psychological capital becomes more influential when quality signals, corporate competitive advantage, and firm performance perform more positively. This study emphasizes that family financing support is not only out of love or altruism and extends the literature concerning the influence of positive psychological capital in financial investment decisions.

Fostering green innovation for corporate competitive advantages in big data era: the role of institutional benefits

ABSTRACT With severe environmental degradations around the world, green innovation is currently considered an important initiative to promote firms’ competitive advantages. It is critically important to identify the drivers and the mechanisms for promoting corporate green innovation conjugating unprecedented technology progress. Employing a questionnaire survey of Chinese manufacturing firms, we proposed and tested a holistic framework for comprehending the role of big data and external institutions on corporate green innovation and competitive advantage. Based on a moderated mediation analysis, the empirical results showed that both formal (e.g. government support) and informal (e.g. social legitimacy) institutions positively influenced corporate competitive advantage. Green innovation acted as a mediator in the relationship between external institutions and competitive advantage. The adoption of big data and predictive analytics positively moderated this mediation effect. These findings not only exhibit that the power from external institutions could forcefully drive firms to initiate green innovation, but also discover the role of big data in conquering technological challenges and attaining competitive advantage.

The impact of corporate social responsibility dimensions on brand-related consequences with the mediating role of corporate branding – a case study from the iranian insurance sector

Corporate social responsibility and branding are among the most im[1]portant sources of corporate competitive advantage. The aim of this study was to investigate the impact of corporate social responsibil[1]ity (economic, legal, social and philanthropic) dimensions on brand awareness, brand equity and brand loyalty through the mediating role of corporate branding. The statistical research population included clients of Parsian Insurance in Isfahan and the sample size was 257 people who were selected randomly. The data collection tool was a standard questionnaire with a five-point Likert scale. Data analysis was performed using structural equation modelling with the partial least squares approach and R-PLS software was used. According to the results, economic responsibility, social responsibility and philan[1]thropic responsibility had a positive impact on corporate branding. In addition, the positive effect of corporate branding on brand aware[1]ness, brand equity and brand loyalty was confirmed. The mediating role of corporate branding in the effect which economic responsibility, social responsibility, and philanthropic responsibility have on brand awareness, brand equity, and brand loyalty was confirmed.

The Effects on Corporate Social Responsibility by Shares and Teamwork Culture

Corporate social responsibility has become an international trend in order to maximize profits and attract the attention of scholars and practitioners. Therefore Engaging in corporate social responsibility may affect the company's profits and cause increased costs. The social responsibility plan should determine the most necessary strategic concerns and the creating important value. Therefore Social responsibility is the key to an enterprise's pursuit of excellence. Creating social well-being and enhancing its competitive advantage may be an important factor for the company's future success. Promoting corporate social responsibility with shares and establishing a sustainable team-oriented culture can enhance corporate competitive advantages, create social well-being, and create value to stimulate Innovative.
 The empirical results showed that shares and team-oriented culture have significantly positive impact on corporate social responsibility that is further positively significant to enhance employee innovation behavior. Further finding supports that environmental altruism moderates the relationship between corporate social responsibility and shares.

The influence of corporate networks on competitive advantage: the mediating effect of ambidextrous innovation

ABSTRACT Corporate networksare important channels through which external resources can be acquired, but the effect of corporate networks on competitive advantage remainsunclear. Therefore, weuse a structural equation model to examinethe relationship betweencorporate networks, ambidextrous innovation, and competitive advantage with a sample of 384 high-tech enterprises gathered from Zhongguancunin Beijing and Shenzhen High-tech Industrial Development Zone. The results show that both corporate networks and ambidextrous innovationhadpositive effects on competitive advantage; moreover, the relationship between corporate networks and competitive advantage was mediated only by ambidextrous combination. The results of the multi-group analysis also show corporate networks had a stronger effect on manufacturers’ competitive advantage andambidextrous combinationthan that of service enterprises; while the ambidextrous combination had a greater effect on competitive advantages of service enterprises. These findings suggest that enterprise executives should pay more attention toambidextrous combinationsto increase the efficiency of corporate networks,and alsosuggest that the Chinese Government should use manufacturing companies in pilot schemes for innovative reform due to their resource advantage.

Green Innovation Strategy and Ambidextrous Green Innovation: The Mediating Effects of Green Supply Chain Integration

Although the importance of green innovation strategy has been recognized, in the existing literature the relationship between green innovation strategy and corporate competitive advantage, as well as the relationship between green innovation strategy and green innovation are still unclear. Based on the resource dependence theory, this paper proposes a mediation model to promote ambidextrous green innovation. The relationship between green innovation strategy and ambidextrous green innovation is discussed, and the mediating role of green supply chain integration is investigated. Based on the questionnaire data from manufacturing companies in three developed economic zones in China, a structural equation model is established to verify our hypotheses. The empirical results show that the green innovation strategy has a positive impact on both exploitative and exploratory green innovation, and the impact on exploratory green innovation is greater than that on exploitative green innovation. Green supply chain integration plays a partial intermediating role in green innovation strategy and ambidextrous green innovation. The implementation of green innovation requires not only internal cross-department integration, but also integration with external supply chain partners such as suppliers and customers. By emphasizing the importance of green innovation strategy in the context of sustainable development, this research helps provide effective strategic directions and required capacity structures for companies to successfully implement green innovation practices, and reduces the uncertainty of green innovation. This study expands previous studies and enriches existing green innovation research.