Abstract
Although the importance of green innovation strategy has been recognized, in the existing literature the relationship between green innovation strategy and corporate competitive advantage, as well as the relationship between green innovation strategy and green innovation are still unclear. Based on the resource dependence theory, this paper proposes a mediation model to promote ambidextrous green innovation. The relationship between green innovation strategy and ambidextrous green innovation is discussed, and the mediating role of green supply chain integration is investigated. Based on the questionnaire data from manufacturing companies in three developed economic zones in China, a structural equation model is established to verify our hypotheses. The empirical results show that the green innovation strategy has a positive impact on both exploitative and exploratory green innovation, and the impact on exploratory green innovation is greater than that on exploitative green innovation. Green supply chain integration plays a partial intermediating role in green innovation strategy and ambidextrous green innovation. The implementation of green innovation requires not only internal cross-department integration, but also integration with external supply chain partners such as suppliers and customers. By emphasizing the importance of green innovation strategy in the context of sustainable development, this research helps provide effective strategic directions and required capacity structures for companies to successfully implement green innovation practices, and reduces the uncertainty of green innovation. This study expands previous studies and enriches existing green innovation research.
Highlights
As environmental issues such as pollution, energy consumption, the greenhouse effect and haze become increasingly prominent in China, they have become important factors hindering social and economic development and enterprise performance [1]
SPSS 22.0 analysis software was used to test the reliability of the scale, and the reliability of the scale was evaluated by examining the internal consistency coefficient (Cronbach’s α), combined reliability (CR) and average variance extracted (AVE)
The results show that when Green innovation strategy (GIS) is include, green internal integration (GII) (β= 0.421, p < 0.01), green supplier integration (GSI) (β = 0.193, p < 0.01) and green customer integration (GCI) (β = 0.143, p < 0.01) all have a significant impact on Exploitative green innovation (EIGI), and GIS has a significant impact on EIGI, with the coefficients are all significantly reduced
Summary
As environmental issues such as pollution, energy consumption, the greenhouse effect and haze become increasingly prominent in China, they have become important factors hindering social and economic development and enterprise performance [1]. As a new innovation mode, can effectively deal with pollution prevention and control, energy conservation, green technology upgrading and corporate green management [2], and it is conducive to improving the green image of enterprises, promoting enterprises’ sustainable development and obtaining economic benefits. Green innovation has been divided by most previous scholars into green product innovation and green process innovation [3,4,5]. According to the ambidexterity theory, this paper divides green innovation into exploitative green innovation and exploratory green innovation [2,7].
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