Corporate Citizenship Practices Research Articles

English

The study examines the relationship between the Corporate Citizenship (CC) practices of leading firms in their industries and their level of advancement in CC. The study took a conceptual approach and used two cases not as empirical evidence but for illustration purposes. The main hypothesis was that CC practices of leading firms find expression from the fact that these firms tend to play two significant roles. First, leading firms in CC can set standards (pace-setting) of CC practice in their industry which would become a benchmark for other firms. Second, leading firms take up the challenge to catch up with the standards set by other firms in the industry in other aspects of CC where they are not leaders. The results show that the two cases used by the study have revealed how the CC practices of a leading firm in an industry under institutional isomorphism that manifests through pace setting, and catching-up can improve the general CC practices of an industry. As a practical recommendation, champions of CC like NGOs should target leading firms more as their practices are more likely to be replicated by other firms in the industry since the study has demonstrated that firms in the industry tend to copy leaders (innovators and early adopters) more than laggards.    Key words: Corporate social responsibility, corporate citizenship, socially responsible behaviour of leading firms, institutional isomorphism.

The role of technical progress in promoting economic growth in the MENA region

The objective of this applied study is to identify the impact of adopting corporate citizenship practices of Egyptian mobile service companies on the customer loyalty through a questionnaire to analyze opinions of a random sample for customers of these companies in Dakahlia Governorate. Much literature has agreed that corporate citizenship has four aspects of application: Economic citizenship, legal citizenship, ethical citizenship, and philanthropic citizenship, which were adopted in designing the conceptual framework of this study. The findings of the study indicate many points of importance, the most important of which is nullifying the main hypothesis of the study, which is “no significant impact of corporate citizenship dimensions on the customer loyalty.” The findings have indicated that there is a significant independent impact of each of the four corporate citizenship dimensions on the loyalty of the mobile company customers.

Dimensions of Corporate Citizenship and its Impact on Customer Loyalty An Applied Study to the Customers of the Mobile Companies in Dakahlia Governorate

The objective of this applied study is to identify the impact of adopting corporate citizenship practices of Egyptian mobile service companies on the customer loyalty through a questionnaire to analyze opinions of a random sample for customers of these companies in Dakahlia Governorate. Much literature has agreed that corporate citizenship has four aspects of application: Economic citizenship, legal citizenship, ethical citizenship, and philanthropic citizenship, which were adopted in designing the conceptual framework of this study. The findings of the study indicate many points of importance, the most important of which is nullifying the main hypothesis of the study, which is “no significant impact of corporate citizenship dimensions on the customer loyalty.” The findings have indicated that there is a significant independent impact of each of the four corporate citizenship dimensions on the loyalty of the mobile company customers.

Impact of Corporate Citizenship on Organizational Citizenship Behaviour of Managers: A Study from Selected Indian Banks

The primary aim of this research article is to explore the relationship between corporate citizenship (CC) and organizational citizenship behaviour (OCB), specific to selected banks in India. The article has used multi-cross-sectional descriptive empirical data collected from a sample of 430 managers from selected banks in the public and private sectors. The instruments used are a scale developed by Maignan and Ferrell (2000) for CC and a scale developed by Lee and Allen (2002) for OCB. The results show a significant positive association between CC and OCB. Findings also reveal that the ethical and discretionary dimensions of CC are significant predictors of employee OCB. The article draws upon the data to see the impact of demographics on CC and OCB. The demographic variable of age in the organizations is found to have an impact on the employee perception of CC and also OCB demonstrated by them. The results highlight the need for strengthening CC practices in the organization and the role of managers in communicating strongly the citizenship practices adopted by the organization to foster positive work attitudes.

Sustainable Corporate Citizenship Practices: A Demographic Analysis

Sustainable Corporate Citizenship Practices: A Demographic Analysis

Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy

ABSTRACTIn 2000, Business and Society Review published a Special Issue of the journal to explore scholars’ ideas about how the practice of corporate citizenship would evolve in the 21st century. Contributors to the volume predicted a change in business motives for engaging in social initiatives, suggesting that managers would begin to see corporate citizenship as a strategic necessity to preserve organizational legitimacy in the face of changing social values. This article uses data from a study of corporate citizenship practices in over 500 Norwegian companies to explore the validity of the Special Issue predictions. We begin by reviewing the foundations of organizational legitimacy theory and examine recent research documenting the growing importance of corporate citizenship for assessments of business legitimacy. We describe our study methods, present our results, and discuss the implications of our findings in this context.

Why Teach Corporate Citizenship Differently

In this paper the impact of present business school curricula on corporate citizenship practices is questioned and the need for alternative corporate citizenship education is explored. We believe that education can redefine the role business plays in society. The paradoxes facing corporate citizenship in Africa challenges us to think (and teach) differently. For education to really make a difference in the way we perceive the responsibility of business, we propose a critical pedagogy for corporate citizenship. Critical corporate citizenship in Africa can contribute immensely towards effectively addressing the growing levels of unemployment, poverty, HIV/AIDS, corruption and crime. We conclude that, for education to really inform (and change) corporate citizenship practices in Africa, it should embrace a pedagogy of critique, possibility and engagement. l Corporate social responsibility l Consumerism

A cidadania corporativa como uma orientação de marketing: um estudo no varejo

O tema cidadania corporativa tem recebido substancial interesse a partir da última década. Apesar disso, poucas pesquisas têm procurado investigar se a adoção de práticas consideradas socialmente responsáveis pode ser utilizada como um instrumento de marketing para as empresas. Sendo assim, realizou-se um estudo envolvendo 208 empresas do setor varejista com o propósito de investigar em que grau a adoção de práticas de cidadania corporativa impacta o comportamento dos clientes e funcionários das organizações. A pesquisa é baseada em estudos de Maignan e Ferrell (2001a) e utiliza-se do modelo de Archie Carroll (1991) para a performance social corporativa em suas quatro dimensões (econômica, legal, ética e filantrópica). Para atingir os objetivos propostos, foram utilizadas a análise do coeficiente de Pearson e a técnica estatística denominada análise de regressão múltipla. Os resultados indicam que a adoção de práticas de cidadania corporativa impacta, fracamente, a lealdade dos clientes e mais fortemente o comprometimento dos funcionários. Assim, pode-se afirmar que a cidadania corporativa pode ser utilizada como um instrumento de marketing interno e externo para as organizações.

An Empirical Investigation of Corporate Citizenship in Australia and Turkey*

This paper describes a study of corporate citizenship practices and its relationship to dimensions of internal and external corporate culture, customer loyalty and organizational commitment. Empirical data was collected from a cross-industry sample in Turkey and Australia using a questionnaire form developed and validated for other cultures. It was shown that Australian and Turkish firms' practices differed significantly on a number of important variables, but also that it is possible to compare corporate citizenship practices in a way that is not culture-specific.

An Empirical Investigation of Corporate Citizenship in Australia and Turkey *

This paper describes a study of corporate citizenship practices and its relationship to dimensions of internal and external corporate culture, customer loyalty and organizational commitment. Empirical data was collected from a cross‐industry sample in Turkey and Australia using a questionnaire form developed and validated for other cultures. It was shown that Australian and Turkish firms' practices differed significantly on a number of important variables, but also that it is possible to compare corporate citizenship practices in a way that is not culture‐specific.