Why Teach Corporate Citizenship Differently

Abstract

In this paper the impact of present business school curricula on corporate citizenship practices is questioned and the need for alternative corporate citizenship education is explored. We believe that education can redefine the role business plays in society. The paradoxes facing corporate citizenship in Africa challenges us to think (and teach) differently. For education to really make a difference in the way we perceive the responsibility of business, we propose a critical pedagogy for corporate citizenship. Critical corporate citizenship in Africa can contribute immensely towards effectively addressing the growing levels of unemployment, poverty, HIV/AIDS, corruption and crime. We conclude that, for education to really inform (and change) corporate citizenship practices in Africa, it should embrace a pedagogy of critique, possibility and engagement. l Corporate social responsibility l Consumerism