The constant pretension of people for food indicates the importance of agriculture and technology, and places them among the most important economic branches. Agriculture in the modern world ensures the general progress of society in the economic and cultural aspects and represents an economic branch that ensures the material survival of mankind. Given the fact that the world's population is growing faster and that the need for daily food is constantly increasing, it is neces sary to start as soon as possible with the implementation of sustainable methods in agricultural production at all levels. Corn, as an agricultural product, is of great importance for the sustainable development of agriculture and belongs to field wide-row crops, which belongs to the group of cereals. Cultivation of this culture is best achieved in climatic conditions, from moderate to tropical, where in the periods of the year when daily average temperatures do not fall below 15 °C, they belong to C-4 plants, which do not tolerate low temperatures. New varieties and hybrids of corn enable higher and more stable yields in different climates, which implies that the correct selection of hybrids is sustainable development, not only for the corn crop and its price as a product on the cereal market. The subject of the paper is to point out the importance of sustainable development for the corn market as an agricultural product. The aim of the work is to assess the possibility of sustainable corn production in order to create a competitive product for the foreign market, as well as the potential and advantages of Serbia for the implementation of new or corrected production technologies that are characterized by respect for the principles of sustainable development.
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