offers an aptly-timed, fascinating and in-depthexploration of tourist beha viour. A contempor ary tourism stud y, besides pr oviding an outlineof the emerging themes of tourist behaviour, this book endeavors to provide an understandingand realistic application of a number of research paradigms and conceptual schemes whichthe readers can pick up for future research. The book is well organised into seven chapters.The first chapter is the most important and complex, especially for readers who are notfamiliar with r esear ch on tourist beha viour . Pear ce be gins the intriguing jour ney by first settingscenes where he examines the various definitions of tourist behaviour, followed by acomprehensive review on the relevant conceptual schemes. In this book, a holistic definitionfor ‘tourist behaviour’ is adopted which encompasses tourists’ senses, emotions, attitudes,perceptions and beha viour s. Subsequentl y, the author rig orousl y revie ws the emic-etic per specti veand paradigmatic issues pertinent to tourist behaviour research. The final part of this introductorychapter introduces 12 conceptual schemes, including travel career pattern model, role theory,equity theor y, social r epresenta tions, etc. Pearce opines tha t conce ptual sc hemes w hich can belikened to mini-theories are more significant to tourism studies rather than the large scaleclassic theories which have limited explanation power to specific areas of interest. The conceptualdiscussion in Chapter 1 prepares the readers with the fundamental knowledge to apprehendthe following chapters where the author reviews five emerging topics in tourist behaviour.The rest of the book comprises six chapters with the first five featuring different emergingthemes and the last one pr oviding ad ditional per specti ves on contempor ary tourist beha viour.Chapter two outlines advances in technology in tourism and its impact on tourist behaviour.Pearce examines the e xisting liter atur e on We b 2.0 comm unica tions and ad dresses the benef itsand pitfalls of these social platforms. It is noted that digital elasticity is replacing the conceptof liminality. New mobile technology has led to cultural confusion as tourists stay in thebubble of familiar cultural practices when confronting novel destinations and challengingconditions. As a result, mobile technology helps soften cultur al shock but at the same time, itdiminishes the experience of travel. Chapter three features the safety and security issues intourism with special reference to tourist scam, crime, and health-related risks. Pearce bringstogether motivation theory and attribution theory to explain why some tourists choose toengage themselves in adventurous yet risky activities. The discussion is f ollowed by a detailedintroduction to Travel Career Pattern (TCP) – a tourist motivation model developed byPearce in his previous studies. TCP illustrates the changing patterns of 14 core motives
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