Abstract The increased use of cord- and filament-reinforced materials in structural applications during the last few years has resulted in a greater interest in their elastic properties. In part the reason for this may be found by considering the basic nature of redundant structures, in which the loads carried by individual cords are determined to some extent by the elastic characteristics of the entire system. In such situations, a knowledge of elastic characteristics becomes important to structural design practice. As a second reason for increased attention to the elastic properties of such materials, one might cite the body of work which is now developing in the general area of filamentary reinforcement of materials. A knowledge of elastic characteristics is important in obtaining optimum reinforcement properties, and such studies inevitably lead to a clearer understanding of the internal stress-states of all reinforced materials. One result of all this activity is that much of the work done in the areas of fiberglass and whisker reinforcement increases the general understanding, in a broad way, of the action of cord-reinforced rubber since in many respects the problems are similar, although major differences do exist in the structure of the reinforcement itself. The elastic properties of cord-rubber materials are understood today much better than they were even ten or fifteen years ago. A great deal of this development has paralleled, and is well represented by, internal stress analysis techniques developed for what is perhaps the primary utilization of cord-reinforced rubber, namely, the pneumatic tire. In the case of the pneumatic tire, these stress analysis techniques have essentially followed three distinct phases. In the first, the anisotropic nature of such materials was completely ignored and loads and stresses were determined on the basis of assuming the materials to be isotropic or unreinforced. In the case of shell structures, this is the equivalent of calculating the statically determinate membrane stresses. In some cases such information was valuable and in a few instances it comprised a major portion of the effects being studied so that some reliance could be placed on such an analysis. However, in general, due to the complex nature of such reinforced materials, little faith can be given to analyses based on isotropic conditions.