Conventional Distribution Network Research Articles

Retailing in computer‐mediated environments: electronic commerce across Europe

Argues that global networked environments, such as the Internet and those of online service providers such as AOL and CompuServe, provide not only challenging philosophical dilemmas ‐ where nowhere is anywhere ‐ but more practical economic and operational difficulties for retailers and marketers, used to conventional distribution networks in physical space; notes that retailers’ reach can potentially and very easily outweigh their grasp. Reports that a number of western European and North American retailers have been wrestling with the need to establish a presence on the various internetworking services, where the cultural rules of the game are very different, in the context of the threat to established channels. Based on research undertaken among European retailers within the Oxford Institute of Retail Management, develops some thinking on the implications of a virtual geography of demand and supply; in particular, reviews the attraction of new channels to market, seeks to understand current European practice and provides a series of frameworks for evaluating opportunities for electronic commerce.

Parametric methodology for analyzing implementation strategies of residential broadband networks: the incremental cost of integrated access

An engineering framework for estimating the investment cost of two implementation strategies intended to provide broadband (video services) access to residential customers in new construction areas is described. One strategy is the deployment of a single (digital and fiber) integrated network, and the other is the codeployment of dual, separate networks (one for narrowband and the others for TV distribution). The methodology derives the investment per subscriber as a function of network element's costs and demographical, topological, and service penetration parameters. The methodology is applied to TELEFONICA's network. The incremental cost of the integrated network (compared with dual networks codeployment) is estimated to be around $700 per customer. The results highlight the importance of broadband services that would not be fully provided by conventional cable TV distribution networks. >