In Vietnam, traditional medicine (TM) is an integral part of the national health care system. The social trend to return to products of natural materials is increasingly popular. Domestic consumers are very concerned about the following factors: treatment effectiveness, safety, price, convenience and package design of TM products. However, a preliminary survey showed, many domestic TM products were not highly appreciated by the TM practioners and consumers, and lacked competing capability with imported TM products. The reason is that domestic TM products still have such limitations: lack of quality stability, lack of diversity in types and design. Therefore, identifying tools which can help solve the problems of domestic TM products is necessary.
 This study aims to find out the impact of R&D activities on the friendly degree of traditional medicines, suggesting tools for domestic TM organizations to improve the quality and competitiveness of TM products.
 Keywords
 R&D activities, the friendly degree of traditional medicines.
 References
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