In order to prepare a formulation to be used for controlled release, imidacloprid was incorporated into alginate granules by using calcium chloride as gellant. The formulation prepared (alginate–imidacloprid–water) was modified by the addition of different sorbents. The effects on release rate of the addition of natural bentonite desiccated at 105 °C, untreated, acid-treated with sulfuric acid solutions over a concentration range between 0.5 mol dm−3 and 2.5 mol dm−3, and a commercial humic acid, were studied by immersion of the granules in water under static conditions. The time taken for 50% of the active ingredient to be released into water, (T50), was calculated from the data obtained. On the other hand, the sorption–desorption processes of imidacloprid from a 0.01 M aqueous calcium chloride solution at 25 °C, by natural, acid-treated bentonite samples, and humic acid, have been studied by using batch experiments in order to evaluate the potential of these materials for their application in controlled-release formulations of pesticides. The experimental data have been fitted to the Freundlich equation in order to calculate the adsorption capacities (Kf). Kf values ranged from 1.76 mg kg−1 for the untreated bentonite up to 126.9 mg kg−1 for the humic acid. A correlation study was performed with T50, the surface area (S) and the Freundlich parameter (Kf) of the bentonite samples in order to know the factors that affect release rate of imidacloprid from bentonite granules. A linear correlation of the T50 values and both S and Kf parameters was observed. © 1999 Society of Chemical Industry