Abstract Ideally, the operating frequency of the power units, working in parallel, must not deviate from its nominal value. However, due to the dynamic nature of the load, operating frequency varies throughout the day; thus, the control of governors in the prime movers is essential to balance out the demand, and prevent any frequency deviation. To address this, present study investigates the design of optimal and robust quantitative feedback theory based (QFT) controllers and pre-filters for single area load frequency control of hydro power systems. Hydropower system model considered in the present study features a right-hand side zero, thus exhibiting non-minimum phase; these characteristics make the control more challenging. Also, the work investigates the optimal design of the QFT controllers and prefilters simultaneously by automating the loop shaping procedure, which else follows a sequential manual process on Nichols charts. The proposed automation also empowers the control designer to predefine the controller structure. In the present work the design of fractional order QFT controllers and pre-filters is considered. The study also compares the proposed work with the methods proposed in the existing literature as well as the optimal controllers obtained using the time domain indices. The obtained results establishes that the developed fractional QFT controller offers good tracking, stability, and robustness to disturbances when compared to existing approaches. The proposed fractional order QFT controllers offer the elimination of the overshoot and the undershoot from the closed loop response of the system; outperforms the existing controllers in terms of disturbance rejection; offers 0% steady-state deviation, while providing improved phase margin (60.1°) for enhanced stability compared to existing controllers. Also, the proposed QFT-GA attains the ideal values for both the peak complementary sensitivity functions; thus, establishing excellent robustness. Also, the proposed controllers ensure adequate tolerance to frequency deviation in case of load change.