The energy-efficient, clean, and quiet attributes of electric vehicles offer solutions to conventional challenges related to resource scarcity and environmental pollution. Consequently, thorough research into harmonizing energy recuperation during braking, enhancing vehicle stability, and ensuring occupant comfort in electric vehicles is imperative for their effective advancement. The study introduces a regenerative braking control strategy for electric vehicles founded on game theory optimization to enhance braking performance and optimize braking energy utilization. Develop a regenerative braking control approach based on the dynamic model of an electric vehicle equipped with hub motors. Employing game theory, we establish participants, control variables, strategy sets, benefit functions, and constraints to optimize the coefficient K for regenerative braking. The efficacy and superiority of the control strategy model are validated through joint simulations using Matlab/Simulink and AVL Cruise. Research findings indicate: (1) Speed tracking error remains below 3% in both NEDC and CLTC-P simulations, underscoring the effectiveness of the dynamic model and control strategy devised in this study. (2) The energy recovery rate achieved by the game theory-based optimization strategy surpasses that of the Cruise self-contained strategy and fuzzy control strategy by 18.06% and 4.5% in the NEDC simulation, and by 13.48% and 3.85% in the CLTC-P simulation, respectively. The adhesion coefficient curves implemented on the front and rear axles, derived from the game theory optimization control strategy, closely approximate the ideal adhesion coefficient curve, leading to a substantial enhancement in the car's braking stability. The degree of jerk magnitude regulated by the game theory optimization strategy consistently falls within the ±3 m/s³ threshold, resulting in a considerable enhancement in the comfort of vehicle occupants. These outcomes underscore the efficacy of the game theory-based optimized control strategy in enhancing energy recovery, braking stability, and comfort throughout the braking process of the vehicle.