In today's business world, accounting and accounting professionals are essential. Every business must keep accurate books of accounts in order to know how profitable and effective it is and to ensure its survival in the competitive market of today. Because accounting control is the most crucial component of any organization, the role of an accountant is expanding today. This review illustrates the current accounting trends in contemporary business and the challenges faced by accounting professionals. For this reason, every person who runs a business needs to read this review that focuses on a survey on maintaining accounting records. Accountancy must conduct research on various accounting standards due to internal and external factors. No matter the state of the economy, the growth factor is exponential because books will improve the client's ability to survive. The level of organization competition in the current market has an impact on the role of the accountant. The role of accounting professionals affects not only internal factors, such as business operation, budgetary control, fund management, cash management, and cost management, but also external factors, such as government policies, risk in achieving sales targets among similar organizations, compliance with records with the tax authority, nature of the market, and economic conditions in a specific area, among others. With the advancement of computer and Internet technology, the network has benefited businesses while posing new challenges for the expansion of the accounting sector. Accurate and quick transmission of financial data is made possible by the combination of conventional financial accounting techniques and computerized information technology. The use of network technology also streamlines the financial accounting procedures of businesses, greatly increases the effectiveness of accounting work, and frees up accountants to focus more time and effort on the analysis of business financial data. However, the change in financial accounting brought about by the use of Internet technology has also led to new issues. The findings are based on data from studies, polls, and publications from reputable international and professional accounting organizations.