Timely completion and a satisfied owner are the prime objectives of a construction project. The success to achieve these projec t objectives is fully depends on the working approaches (attitude) of a contractor company. Attitude is abstract, which is very difficult to measure directly; therefore it must be inferred from the assumed relationship with observable indicators. Commonly, behavior shown by a person or organization represents its attitude about things or persons or issues. The aim of this paper is to develo pa framework for measuring attitude of a Contractor Company in an ongoing construction project. In this paper a set of key attitud e indicators (KAIs) measured both objectively and subjectively have been developed through a field survey. The validity of the proposed KAIs is also tested by four case studies. The results of the study show that the KAIs stated in the paper can reasonab ly measure the attitude of Contractor Company and can be helpful for the owners and project managers to control their projects effectively. This study also provides few significant insights into developing a general and comprehensive base for further study.