The scientific article aims at elucidating Relevance theory, put forward by Dan Sperber and Deirdre Wilson in 1986, within the context of cognitive science and linguistics. It focuses on cognitive and communicative principles, its difference from Grice's cooperative principle and its role in deciphering irony by means of echoic expressions. The theory of relevance is set forth through key aspects such as cognitive and communicative principles, contextual effects, processing efforts, and its role in decoding irony through echoic expressions. The objective of the scientific article is to provide a detailed analysis of Relevance theory, underscoring its advantages over Grice's cooperative principle and its applicability in deciphering irony. The article centers on displaying how relevance theory strikes the balance of contextual effects and processing efforts, making communication more predictable and comprehensible. In addition, it targets at displaying how echoic expressions allow for comprehending ironic utterances and shape relationships between conversationalists. Main provisions of the article: Relevance is determined through the balance between contextual effects and processing efforts required to process information. A message is considered more relevant when it generates significant contextual effects with minimal processing efforts. Unlike the Cooperative principle, which calls for high cooperation and adherence to all maxims (Quality, Quantity, Manner, Relation), relevance theory centers on attaining mutual understanding without the need for excessive details. Irony is viewed as a form of echoic utterance, where the addresser echoes a thought or utterance with a critique or disapproving attitude. The addressee is required to identify the contrast between the literal meaning and the addresser’s attitude, making the ironic message relevant through its layered interpretation. This approach allows for a profound comprehension of irony beyond merely implying the opposite meaning.
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