Using the theoretical perspective and method of contextual media aesthetics, this work synthesizes and proposes a coherent set of aesthetic principles of particular relevance to understanding and investigating the sensory world created by hypermedia expressions. It advocates application of these principles in criticism and theory of hypermedia. In isolating six perceptual qualities as formal features of this medium, it discusses their sensemaking functions in terms of creating a sense of presence or immersion in a mediated environment.
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