Creating Communicative Context Through the Use of Emoji and Politeness in Online Academic Written Interactions. The current study aims to provide a glimpse into the way higher education students and language instructors establish rapports in the academic written communication framework through the use of emoji and online face-work strategies. Contextualisation cues are created in order to regulate transaction based communicative exchanges that result in positive outcomes, subsequently fostering an inclusive culture. Linguistic display of online discourse is fraught with perils that may impede on appropriate written academic interactions occurring between instructors and students. Negotiation of identity becomes a main objective, as there are differences in status, power and various degrees of communicative achievement between interactants. The study shares results obtained from a questionnaire administered to 92 Romanian undergraduate students offering a framework for embedding emoji and face-work in online identity negotiation via written communication. It aims to offer a digital pedagogical competence approach to cater for the emotional needs of learners whose identities as digital natives take additional effort to create in the context of using transversal skills. The main findings of the study suggest that emoji and face work enable foreign language students to better manipulate their self-image when communicating online. Keywords: identity negotiation, online linguistic discourse, emoji, pragmatic politeness, face-work strategies, written communication, context, social and emotional learning.
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