Purpose The concept of honor, a tension and balance between a focus on the internal and the external for validation of one’s sense of worth and standing in a social group, captures the attention of scholars because it offers a way of understanding the motivations of proud and often violent people belonging to these cultures. The purpose of this paper is to demonstrate how this focus has led to conceptual and empirical path dependence in the study of honor that has dramatically limited our understanding of this important phenomenon in workplaces and other social interaction contexts, and to suggest a number of alternative paths forward. Design/methodology/approach The author draws on extant work on honor and related concepts independent of violence, aggression or conflict, to posit that honor be conceptualized more broadly – and less negatively – as a culturally influenced system of behavioral guidelines to determine what is acceptable and moral in a given context. This conceptual paper presents a novel, understudied approach to honor research in international and cross-cultural studies. Findings The study discusses critical implications of this useful rebalancing for theory, measurement and practice going forward. Originality/value By reconceptualizing and rebalancing the historical path-dependent trajectory of honor research, this analysis adds relevant nuance to our understanding of an influential cultural difference and helps explore new implications of honor for research and practice.
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