Campaign Content Research Articles

Minority ethnic older adults’ perception and behaviour towards COVID-19 public health campaigns in the UK

In the UK, minority ethnic groups were reported to face the greatest risk from COVID-19. Yet, little is known about their perception and behaviour towards COVID-19 campaigns. This study used 35 semi-structured, in-depth interviews with minority ethnic adults aged 60 or over in England and Wales to explore their motivations for complying with or disregarding official guidance and their evaluations of various campaign content and channels used early in the pandemic. Using Template Analysis, key themes in the interviewees’ discourse were identified, which were subsequently analysed using the Theory of Planned Behaviour (TPB). This study found that the predominant motivations for non-compliant behaviour included fatigue from information overload, government- and socially-induced distrust, as well as self-reported personality traits. In contrast, compliant individuals emphasised community-based obligations and their trust in official communications. Although participants recognised the pandemic as a challenging time, they were generally unsatisfied with the credibility, consistency, and accessibility of public health messaging. This investigation contributes to health communications studies by adopting a qualitative approach and providing insights into an under-researched demographic.

Mobilising youth for elections: electoral inclusion of youth in Turkey under competitive authoritarianism

Scholars have paid scant attention to how state–society relations are shaped in contexts where democratic and authoritarian institutions co-exist under new forms of authoritarianism. Furthermore, the realm of youth citizenship in such regimes is a nascent area warranting deeper exploration. This study draws on the case of Turkey to address these gaps by investigating why political parties, which previously marginalised young voters, have fervently mobilised youth during elections that paradoxically coincided with the process of autocratisation. We employ a content analysis of party programmes, election manifestos, and social media campaign content of major political parties, as well as secondary sources on Turkish and youth politics spanning from 1983 to 2023, to address this puzzle. Our analysis unveils three key findings. Firstly, transformative events such as the Gezi Park Protests and digital activism have invigorated youth political involvement, compelling both government and opposition parties to prioritise youth electoral engagement. Secondly, the shift from a parliamentary to a presidential system has heightened political parties’ focus on securing the youth vote to win elections. Lastly, political parties strive to align youth political values with their own ideologies, and the process of election campaigning provides ample opportunities for such a goal.

BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality. The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.

Pengaturan Pemblokiran Konten Penyebaran Kampanye Hitam Melalui Media Sosial

Social media is regarded as the fifth pillar of democracy. The role of the mass media as the controller of governance and democracy is increasingly recognized and is now regarded as the fourth pillar of the democratic system. However, along with the opportunities that exist, the digital age also poses a serious challenge to democracy. This spread of disinformation can confuse people, empower voters and influence their choices. Another challenge is black campaign attacks of false information or hoaks, insults and slander aimed at political opponents to knock each other down, carried out through social media. Starting from the issue, the author tried to analyze and describe further about the blocking of the spread of black campaign content through social media. This research is conducted in a normative jurisprudence, that is, by looking at the problem through the legal principles contained in Indonesian law. In article 280 (1) letter c of the Election Act, which regulates the prohibition of campaigns in elections, the rules on black campaigns on social media are not comprehensively written and do not have a clear definition. According to Article 40 (2) of the Electronic Information and Transactions Act, the Government is obliged to prevent the dissemination and use of Electronic information and/ or electronic documents that have a prohibited load in accordance with the provisions of the regulations of the laws. However, this blockage can only be made against Electronic info and/or electronic documents which have illegal content, and does not include the termination of Internet network access as a whole. To offset the possibility of Internet abuse, the government has established a Internet Restriction Policy. By limiting the use of media, i.e. blocking and filtering websites or social media, surveillance, forced deletion of content, thorough blocking of social media on platforms and other communications information technologies.

#TEMANLEBIHBAIK : KAMPANYE DIGITAL KALLA GROUP DI INSTAGRAM

The current environmental problems require increased awareness from all parties, including the people of Sulawesi. Awareness of the environment, especially the reduction of plastic use, can be achieved by using digital campaigns as Kalla Group has done through the #TemanLebihBaik campaign on Instagram. This research seeks to see how Kalla Group's Instagram attracts public interest in the campaign to raise awareness of environmental awareness and reduce the use of plastic by using Chris Heuer's 4C theory. The method used is netnography with a qualitative approach. The results of this study show that the #TemanLebihBaik campaign content has implemented Chris Heuer's 4C theory, namely context, communication, collaboration, and connection. And the conclusion is that Kalla Group can increase awareness of environmental care and reduce the use of plastic, but if seen from the number of participants who are not proportional to the number of likes of the highest content. So Kalla Group has not been maximized in attracting public interest in participating in the #TemanLebihBaik campaign.

Model of Interest in Buying Fashion Products on Tiktok Shop Which is Influenced by Influencer Marketing and Price Perception

In the rapidly developing digital era, competition between companies in the e-commerce sector is increasingly competitive. Social media is a supporting tool for consumers in sharing text, video, image and audio information, and currently technology is developing more quickly, because of the large number of internet users, therefore all activities can be done online, one of which is online shopping. one example is TikTok Shop. TikTok Shop is a social commerce feature that advertises and sells their products via TikTok. This shopping feature is present on TikTok as a response to increasing sales of various products after brands carried out promotions via social media platforms. Influencers are netizen actors who have social media accounts and continue to spread messages or campaign content to other netizens to strengthen the message or content. Influencer marketing is a marketing strategy in product sales by promoting a product by someone who is considered to have influence. Price is one component of a company's marketing strategy, with the aim of providing added value to consumers so that they continue to consume the products and services being sold. Consumers will tend to prefer a more affordable price to obtain an item. Consumers tend to prefer more affordable prices to get the goods they want. The aim of this research is to determine the formation of the Purchase Interest model which is influenced by Influencer Marketing and Price Perception. This research uses a side purposive method which involves selecting samples from the population studied based on certain criteria. Structural Equation Modeling (SEM) analysis was used to analyze the data. The results of the validity test output show that this research data is declared valid and the construct reliability test shows that each variable in this research is declared consistent. The statistical assumption test shows that it has a positive and significant effect on influencer marketing which can provide a stimulus to prices and purchasing interest which encourages customers to make purchases. The path analysis model fit test shows the similarity of several samples which can substitute for the population as a whole

Analisis Komunikasi Politik dalam Kampanye Pemilu: Pendekatan Kualitatif terhadap Strategi dan Dampaknya di Media Sosial

This study aims to analyze political communication in election campaigns using a qualitative approach, focusing on the strategies employed and their impact on social media. In the context of the growing use of social media as a primary platform for political campaigns, this research examines how politicians and campaign teams utilize social media to convey political messages, build images, and influence public opinion. Data were collected through in-depth interviews with political campaign practitioners and content analysis from various social media platforms. The findings indicate that effective communication strategies on social media involve engaging content, active interaction with the audience, and message adaptation according to the platform's characteristics. Additionally, the impact of these strategies is observed in increased political participation, changes in public perception, and voter mobilization. These findings provide valuable insights for political practitioners and communication researchers regarding the dynamics of political communication in the digital era.

Campaigning for digital equality: the role of digital access attitudes in neoliberal context

ABSTRACT Covid-19 has thrust social services into the work of meeting digital needs, and some practitioners are mooting the need for more universal digital access. Yet little is known of societal attitudes towards digital equality and the means to achieving it. This article discusses the sociodemographic origins of digital and digital access attitudes in the context of a neoliberal state. Applying multiple regression of participants’ answers to a campaign poll and content analysis of their comments, we found that: (i) digital access attitudes do not follow from the more widely known attitudes towards technology adoption; (ii) while public and social service professionals have greater sympathy towards digitally vulnerable populations, they also hold more neoliberal views towards how digital resources are to be distributed; and (iii) neoliberal ideology undergirds digital access attitudes. These findings have implications on digital services for social development.

ANONIMITAS VISUAL DAN PENEKANAN VERBAL: Tinjauan Semiotika Konten Instagram BNN Cegah Narkoba

The success of the Badan Narkotika Nasional (BNN) in protecting and saving the Indonesian people from stopping illegal drug trafficking in 2021 has exceeded the target set. This can be realized thanks to preventive campaigns, including Instagram social media. This research aims to present the results of a semiotic analysis of visual content uploaded by BNN via the BNN Cegah Narkoba Instagram account (@bnn_cegahnarkoba) from January to June 2022 based on their success in reducing the rate of triggering and illicit circulation of drugs in Indonesia throughout 2021. The method used in this study is the triadic semiotic analysis by Charles Sanders Peirce, who interprets the relationship between objects through DKV elements, DKV principles, and typography in contents with a representamen that produces an interpretant. The results of this research show that the meaning of the BNN Cegah Narkoba’s campaign content tends to display anonymous visual representations of its audience and places more emphasis on preventive verbal messages. Additionally, visual associations to symbols of popular fictional characters are also used so that the range of impact can be even wider. This tendency is carried out based on compliance with media ethics and consideration of the target audience dominated by young people. Keywords: anti-drug campaign, BNN, Peirce’s semiotics

Potential of Digital Technologies in Election Campaigns

Currently, the active introduction of digital technologies into the field of political communication has led to a transformation of electoral discourse structure. Big data analysis techniques are widely used at the preparation stage to identify the target electorate; at the communication stage, machine learning technology helps to pinpoint fakes and monitor the media, and neural networks create campaign content. Digital technologies enable actors in the political process to communicate with the electorate through channels independent of mainstream traditional media, densify the information environment and contribute to the creation of a unique digital scenography that produces a powerful emotional impact on the electorate. The article examines the most active period of the election campaign, when the candidate is in direct contact with the electorate, and digital technologies enhance the degree of his/her influence on potential voters. It is shown that the choice of digital technologies depends, to a large extent, on the political culture of the country. The cases of election campaigns in the USA, France, India and South Korea are considered.

Analysis of the Influence of Advertising Creativity, Product Campaigns, and Brand Ambassador Credibility on Customer Loyalty for The Wearing Klamby Brand

A good marketing communication strategy greatly affects a brand’s customer loyalty, especially when a brand can consistently create a creative and engaging marketing communication strategy to promote their brand and products. This is in line with a brand's ability to create creative advertisements, develop engaging product campaigns, and choose brand ambassadors with good credibility. Therefore, this study aims to know how advertising creativity, product campaigns and brand ambassador credibility affect Wearing Klamby’s customer loyalty. Distributed online Google form questionnaires to 100 audiences who are active on social media, have seen advertisements or campaign content for Wearing Klamby products, are familiar with the brand ambassador for Wearing Klamby, and have previously purchased Wearing Klamby products. All respondents are women who lived in Indonesia and were classified as the middle to upper economic class. After all of the data were collected, they were processed using measurement model evaluation and structural model evaluation. Creative advertisements, engaging product campaigns, and brand ambassadors with good credibility had a significant influence on the level of customer loyalty to a brand. This research found that customer loyalty is significantly influenced by the creativity of advertisements, product campaigns, and the credibility of brand ambassadors.

NARRATIVE OF IDENTITY POLITICS IN THE 2024 PRESIDENTIAL ELECTIONS OF THE REPUBLIC OF INDONESIA: CRITICAL DISCOURSE ANALYSIS

Objective: This research investigates the effects of social media on the quality and functioning of democracy in Indonesia, especially in relation to the 2017 DKI Governor Election and the upcoming 2024 presidential election. Social media is a vital platform for political participation, mobilization and expression, as it enables citizens to access information, voice their opinions and engage with diverse perspectives. However, social media also poses risks and challenges for democracy, as it can be used to manipulate public opinion, spread misinformation and incite violence.
 
 Theoritical framework: The influence of negative campaigns on voting behavior and political participation has also been a focus of research, with studies analyzing the impact of campaign narratives and media attention on election outcomes. In this context, many studies have highlighted how campaigns dominated by negative narratives can influence voters' opinions and attitudes. Negative campaigns tend to focus attention on the weaknesses and defects of political opponents, often leading to polarization and dissatisfaction with the political process as a whole. Apart from that, the role of the media in strengthening or balancing the campaign narrative is also an important aspect to be researched. The mass media has great power in strengthening the narratives conveyed by candidates and political parties through the coverage, analysis and opinions they convey to the public. In this case, media attention to certain campaign narratives can influence voter perceptions and preferences.
 
 Methods: The research examines how social media was used by different political actors and groups to support or oppose Anies Baswedan, who was a candidate for the governor of DKI Jakarta in 2017 and is now a presidential candidate backed by the Nasdem Party, PKB and PKS. The research also analyzes the impact of social media on the political culture and values of the Indonesian society, as well as the opportunities and limitations for enhancing democratic accountability and transparency through social media. The data collection methods include interviews, document analysis and internet-based sources and social media from 2016 to 2017
 
 Result & Conclusion: The research findings show that social media has both positive and negative effects on democracy, as it can foster civic engagement, deliberation and pluralism, but also create polarization, distrust and intolerance. Social media is the third most popular medium for spreading campaign content, after television and newspapers. The campaign content in the 2017 DKI Governor election was then used in a national context to undermine Anies Baswedan as a presidential candidate, who was backed by the Nasdem Party and PKB, who were his political adversaries in the 2017 DKI Jakarta Governor election.
 
 Research Implications: Highlights the importance of responsible social media strategies to support democracy, recommending enhanced digital literacy and content regulation.
 
 Originality/Value: Provides a unique analysis of the impact of social media on political elections in Indonesia, offering insights into changing campaign strategies and socio-political interactions.

Investigating Crowdfunding Campaign Value Capture Strategy from the Consumer‐based Perspective

AbstractKnowledge about whether entrepreneurs’ backer‐oriented actions help facilitate successful fundraising, and the mechanism behind it, is still limited. This study aims to mitigate this gap by exploring reward‐based crowdfunding success through the consumer‐based perspective (CBP). Using the elaboration likelihood model (ELM), we investigate how entrepreneurs’ backer‐oriented behaviour influences potential backers’ information processing and changes their attitude towards campaigns. By analysing a unique dataset collected from China's largest reward‐based crowdfunding platform, our empirical results demonstrate that an entrepreneur's backer‐oriented behaviour and strength are positively associated with reward‐based crowdfunding success. This paper provides a new angle to investigate reward‐based crowdfunding success, emphasizing the importance of CBP during the fundraising stage. In addition to high‐quality campaign content, entrepreneurs’ backer‐oriented actions, such as answering questions and providing elaborate answers, are crucial in facilitating fundraising. The implications for future theory development, empirical research and crowdfunding practitioners are discussed.

Applying a Meta-synthesis Approach to Present a Blended Learning Model for Talent Development

Background: With the rapid development of healthcare, traditional teaching has been unable to meet the learning needs of hospital staff training, which has led to talent development. With the development of Internet technology, blended learning seems to be a new available choice to solve the current predicament. However, the effectiveness of blended learning is still controversial. In addition, most studies have primarily evaluated the teaching effect unilaterally. Objectives: The purpose of this study was to apply a meta-synthesis approach to synthesize research on blended learning models for talent development in healthcare settings. By examining a body of evidence from peer-reviewed studies, the authors aimed to identify common elements of effective blended learning models applied to hospital employee training. This synthesis provided a foundation for developing a comprehensive blended learning model tailored to the specific needs of hospital employees. Methods: In this study, the meta-synthesis approach was used to synthesize qualitative evidence in relation to blended learning factors in talent development. A comprehensive search strategy was used to retrieve articles from ScienceDirect, Emerald, PubMed, Web of Science, and Scopus within 1990 to 2023. To find additional studies, the bibliographic search of included studies and review articles and a random search in Google Scholar, Research Gate, and Google were carried out. A total of 751 studies were identified. After reviewing the full text of the articles, 89 studies were selected. This review evaluated studies that explained blended learning and talent development among healthcare employees. Eighty-six studies were selected and included in the meta-synthesis process after critical appraisal using the Critical Appraisal Skills Program. Results: The findings consisted of the model’s dimensions, components, and indices. The five identified dimensions include specifying learning needs, learning campaign elements, learning proposal, content strategy, and facilitation model consisting of 22 components and 76 indices. Conclusions: The identification and application of the obtained components will allow the policymakers and managers of the health system field to replace the traditional training of employees with blended learning, culminating in employee talent development.

Epic Sock Puppet Theater : artistic tactics for mitigating online disinformation

This case study presents the artistic research and production process for an interactive installation, Epic Sock Puppet Theater (ESPT), that uses artivist tactics to engage with the divisive socio-political content of online disinformation campaigns. The project allows viewers to interact with a dataset of social media posts made by “sock puppets” or imposter accounts used as part of state-sponsored disinformation campaigns so the viewer can become better equipped to recognize disinformation in their own social media feeds, less susceptible to its negative effects and less likely to unwittingly share it. The project is based on inoculation theory, a biological metaphor for building resistance against future disinformation through careful preemptive exposure to disinformation messages, as well as research that found that the revelation of a sock puppet account helped social media users identify other sock puppets spreading disinformation. In this case study, we summarize our research, user testing, and artistic process as a resource for others who may be interested in combining research, art and activism. Through our research and experimentation, we carefully selected artistic tactics, focusing on techniques from Brechtian epic theater to present emotionally and politically charged content that is designed to polarize viewers in a way that allows for critical reflection. The result is an artistic solution to a socio-technical problem: an animatronic sock puppet theater that simultaneously helps to familiarize and distance the public from online sock puppet disinformation, to creatively mitigate its negative effects.

Exploring the use of social media and online methods to engage persons with lived experience and healthcare professionals in creating research agendas: Lessons from a pediatric cancer research priority-setting partnership.

Social media is increasingly used to engage persons with lived experience and healthcare professionals in research, however, there remains sparse guidance on how to effectively use social media to engage these groups in research agenda-setting. Here we report our process and experience utilizing a social media campaign to engage Canadians within the pediatric cancer community in a research priority-setting exercise. Following the James Lind Alliance method, we launched a priority-setting partnership (PSP) to develop a child with cancer-, survivor-, family member-, and healthcare professional-based Canadian pediatric cancer research agenda. Social media-based strategies were implemented to recruit participants for two PSP surveys, including preparatory activities, developing a website, launching graphics and advertisements, and engaging internal and external networks. Descriptive statistics of our data and analytics provided by the platforms are used presently to report our process. The framework we implemented involved preparing for social media use, identifying a target audience, developing campaign content, conducting the campaign, refining the campaign as needed, and evaluating its success. Our process resulted in a substantial social media-based reach, good survey completion rates, and a successfully developed pediatric cancer community-specified research agenda. Social media may represent a useful approach to engage persons with lived experience and healthcare professionals in research agenda development. Based on our experience, we present strategies to increase social media campaign engagement that may be useful to those seeking to conduct health research priority-setting exercises.

The Perils of Partnership: Interactions Between Public Health England, Drinkaware, and the Portman Group Surrounding the Drink Free Days Campaign.

There is growing evidence that the alcohol industry seeks to obstruct public health policies that might affect future alcohol sales. In parallel, the alcohol industry funds organisations that engage in "responsible drinking" campaigns. Evidence is growing that the content and delivery of such campaigns serves industry, rather than public health interests, yet these organizations continue to be the subject of partnerships with government health departments. This study aimed to examine the nature and potential impacts of such partnerships by analysing the practices of the alcohol industry-funded charity Drinkaware during the establishment of the Drink Free Days campaign. A case study based on an inductive analysis of documents revealed by freedom of information (FoI) request regarding communications between Drinkaware, Public Health England (PHE), and the Portman Group, in the years running up to, and during, the Drink Free Days campaign, a partnership between alcohol industry-funded charity Drinkware, and PHE. This study reveals a range of less visible, system-level effects of such partnerships for government departments and civil society. The tensions observed, as exhibited by discrepancies between internal and external communications, the emphasis on managing and mitigating the perception of negative consequences, and the links to wider alcohol industry initiatives and bodies, suggest the need for wider considerations of organizational conflicts of interest, and of possible indirect, harmful consequences to policy-making. These include the marginalization of other civil society voices, the displacing of more effective policy options, and strategic alignment with other industry lobbying activities. The findings have implications for how public health practitioners and health organisations might better weigh the potential trade-offs of partnership in the context of health promotion campaigns.

A, The, Of ANALYSIS INSTAGRAM CONTENT IN THE POLITICAL COMMUNICATION STRATEGIES OF THE 2024 INDONESIA PRESIDENTIAL CANDIDATES

The current phenomenon of Generation Z and Millennials' distrust of politics in Indonesia is a serious challenge that will be faced in the 2024 elections. The digital era has changed the political landscape drastically, with online media playing a key role in influencing political communication, public participation, campaigns, and general elections. In their campaign efforts, the two main presidential candidates have utilized the Instagram platform in their styles. This reflects the importance of social media as a tool to gain support, especially from the younger generation who tend to be technologically savvy. This research was conducted to examine the comparison of campaign content uploaded on the Instagram accounts @prabowo and @ganjar_pranowo. The theory used in this research is Political Communication Strategy and 4C Theory (Content, Communication, Collaboration, Connection) as a further analysis using the qualitative comparative study approach method. The results of this research clearly illustrate how the two presidential candidates use Instagram as a platform for their rhetorical expression, political actions, and lobbying efforts. In general, the @prabowo account exudes a strong spirit of nationalism through its content, while @ganjar_pranowo differentiates itself with its approach to society on current issues.

Delaying Cognitive Decline Through Dietary Approaches and Evidence‐based Practices

AbstractBackgroundAlzheimer’s disease and related dementias (ADRD) disproportionately impact African Americans compared to non‐Hispanic Whites. Lifestyle factors, such as diet and exercise, may contribute toward this difference. Health campaigns tailored to these populations related to healthy lifestyle choices, such as the cognitive benefits seen with the MIND diet (Mediterranean‐dietary approaches to stop hypertension, Intervention for Neurodegenerative Delay) paired with evidence‐based guidelines, may improve self‐efficacy related to healthy behaviors. Utilizing the constructs of the Integrative Model, this study examines behavior change intention after an intervention using a health campaign encouraging MIND diet compliance and evidence‐based healthy aging guidelines.MethodsThis study implemented a culturally tailored health campaign related to healthy brain aging and an educational workshop led by experts in nutrition, Alzheimer’s disease, and behavioral science with older African American adults at a local faith‐based center. Upon completion of the workshop, participants completed select items of the 36‐Item Short Form Survey Instrument (SF‐36) and the Client Satisfaction Questionnaire (CSQ). Analyses of demographic and frequency reports illustrate likelihood to follow through with MIND diet principles.ResultsEighty‐five percent of participants (N = 20) reported little to no knowledge of the health campaign content prior to this study. Following the workshop, all participants reported that they were likely (66.7%) or very likely (33.3%) to incorporate principles learned from the evidence‐based workshop at home. Further, 71.4% reported being confident to follow the diet at home with an additional 28.6% of participants being very confident.ConclusionCulturally tailored health campaigns play an integral role in nutrition education, healthy aging, and lifestyle modification for ADRD reduction in the African American community. This approach enabled communication of evidence‐based practices of dietary modifications, cognition, and brain health as a mechanism to increase knowledge and self‐efficacy to carry out healthier behaviors at home. Community‐based nutrition education utilizing culturally appropriate health messages has potential to improve lifestyle behaviors, health disparities, and reduction of ADRD among African American older adults. Larger pragmatic, and implementation‐based studies using community‐engaged methods are needed to increase evidence and reach of this approach specific for aging African American adults.

ELECTIONS AND THE DIGITAL CAMPAIGN CODE OF ETHICS: EFFORTS TO CREATE A CAMPAIGN BASED ON DIGNIFIED JUSTICE

Elections, as a cornerstone of democracy, are encountering unprecedented challenges in maintaining ethical standards and justice values, primarily due to the surge in digital campaigning. Ethical concerns arising from the unregulated use of digital campaign media underscore the urgent need to formulate and implement a Digital Campaign Code of Ethics. This code is envisioned as a guide to integrity for political communicators in the digital space. The research explores the imperative nature of establishing a digital campaign code of ethics to foster responsible election campaigns reflective of justice and dignity. It also seeks to identify challenges and obstacles associated with its implementation. Using a legislative and conceptual approach, this normative legal research scrutinizes regulations related to elections and campaigns, reviewing legal doctrines and principles pertinent to forming a digital campaign code of ethics. Primary and secondary legal materials are collected, analyzed descriptively and analytically, and formulated into logical arguments to address legal issues. The findings emphasize the critical urgency of a digital campaign code of ethics in realizing responsible election campaigns aligned with justice and dignity. The prevalence of digital media and social networks as primary campaign channels heightens the risk of these campaigns becoming tools to advance specific interests without considering justice. The code of ethics is deemed essential to provide legal certainty, delineate ethical boundaries, and prevent the misuse of digital media. Additionally, it guides campaign participants to engage in political competition with integrity and dignity. However, the challenges associated with implementing digital ethics codes are complex. Control over ethical standards is challenging due to the swift dissemination of campaign content, delayed oversight and sanctions, and social media's vulnerability to misinformation and personal attacks. Active cooperation among authorities, election organizers, and social media platforms is crucial for effective monitoring and response to digital campaign content that violates ethical standards.