Monetization Of Content Research Articles

Artificial Intelligence (AI)-Powered Piracy

This research paper explores the impact of artificial intelligence (AI) on piracy in the digital environment. It looks at how piracy has increased in the digital era and how AI may help protect intellectual property and provide pirates new strategies. The use of AI in content piracy is covered in the study, including the creation of text and audio, deepfake films, and counterfeit goods. Additionally, it looks at AI-assisted piracy technologies including dynamic content matching, automated content distribution and scraping, and content monetization.

EXPLORING INNOVATIONS IN SPORTS VENUE MANAGEMENT IN CHINA: BALANCING UTILIZATION AND SUSTAINABILITY

This paper explores innovative strategies for enhancing the utilization, financial sustainability, and community engagement of sports venues in China. As the industry faces challenges related to underutilization and economic viability, the study emphasizes the importance of multifunctional transformation and community-based operations. By reconfiguring sports venues to host a variety of events beyond traditional sports, operators can significantly increase utilization rates and revenue streams. The integration of digital and smart management technologies is identified as crucial for optimizing operational efficiency and enhancing the user experience. Additionally, the paper highlights the need for diversified revenue models, including retail services, corporate sponsorships, and digital content monetization, combined with sustainable development practices such as energy efficiency and waste reduction. These strategies not only secure the long-term financial health of sports venues but also align with broader environmental and social goals. The study concludes that sports venues adopting these innovative approaches will be better positioned to thrive in a competitive and evolving market landscape. KEYWORDS：Sports Venue Management，Multifunctional Transformation，Community-Based Operations，Digital and Smart Technologies，Diversified Revenue Models，Sustainable Development

Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Paid memberships and gifts are increasingly implemented in social media as content monetization functions. Here, we outline the overarching trend toward gifting and membership functions, develop a theoretical framework of stakeholder dynamics, summarize changes on major platforms, and conduct a systematic review of the literature investigating this development. We analyze 76 articles published across 51 journals using the Theory, Characteristics, Context, and Methodology framework and find that the research has primarily focused on livestreaming gifting but has neglected paid memberships and gift-giving outside of livestreaming platforms. Moreover, the research has largely neglected the role of platforms and how they can optimize gifting and membership functions to increase revenue. Based on our findings, we give an overview of the most pressing research questions and develop a comprehensive research agenda.

Selling by contributing: the monetization strategy of individual content providers in the light of human brand

PurposeThe integration of social media and e-commerce has resulted in a rising phenomenon among individual content providers (ICPs), who used to offer free content, to provide consumers with paid content, such as online courses, Q&As or consultations. Despite the prevalence of ICPs’ content monetization, empirical research has rarely studied its underlying mechanism. This paper examines how the characteristics of free content contributed by ICPs on social media platforms influence their paid content sales, focusing on the perspective of human brand.Design/methodology/approachThe empirical setting is an online knowledge exchange platform, where users are allowed to provide free content (e.g. answers) on the social media platform and launch paid content (e.g. lectures) on the e-commerce platform. A machine learning technique is employed to construct measures for the characteristics of free content, and fixed-effects estimation is presented to confirm which factors have a significant influence on the sales of paid content.FindingsThe empirical results show that the quality, diversity and expertness of free content have a significant positive impact on the sales of the ICP-paid content, with the brand popularity of ICP playing a mediating role.Originality/valueThis study is the first attempt to demystify the relationship between content contribution and ICPs’ content monetization from the perspective of human brand. The findings validate the effectiveness of the “Selling by Contribution” strategy and provide valuable insights for ICPs and social media platforms.

Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit

Advertisers aim to avoid content containing controversy, sex, violence, and profanity, while platforms like Reddit aim to monetize as much content with ads as possible. This research explores the dynamics of content monetization in the two-sided market of social media, focusing on Reddit’s brand safety system’s effectiveness in shielding advertisers from unsafe user-generated content (UGC). Analyzing 2,267 active subreddits and 2.74 million submissions over three months in 2022, 55% to 66% of subreddits with relatively high toxicity were deemed acceptable for advertising. Overall, brand safety on Reddit seems to only affect 15% of submissions, with 85% deemed safe for advertising. Inconsistencies in blocking highly toxic subreddits suggest that factors like subreddit size may impact Reddit’s brand safety decisions. Thus, it appears that Reddit’s economic motivations in content monetization outweigh advertiser pressure for brand safety. This research underscores the need for more transparent and precise brand safety solutions. It also suggests that advertiser concern in appearing alongside “unsafe” content is overblown, as no advertisers have spoken out against brand safety on Reddit.

Spotlight on Generosity: The Impact of Highest Patronage Amounts in Digital Content Monetization

Spotlight on Generosity: The Impact of Highest Patronage Amounts in Digital Content Monetization

FAST – w kierunku nowej formy dystrybucji treści

FAST – towards a new form of content distribution The streaming industry is coming full circle. Compared to its early days focused primarily on access to content via subscription, ad-supported and scheduled content is now becoming more common. This is related to phenomena that are becoming more and more noticeable on the media market: the so-called subscription fatigue, as well as the so-called the great unsubscribe, as well as cord-cutting, which is causing many streaming service providers to see their subscriber numbers decline. Streaming audiences have turned to looking for alternative programming options, such as FAST (free-ad supported-streaming TV). The development of this sector does not currently revolutionize the streaming market, but it creates, on the one hand, new opportunities for content distribution and responds to audience expectations, and on the other hand, it creates additional opportunities for content monetization. The purpose of this article is to illustrate a new trend in the way both content is distributed and created in the streaming services space. For the purposes of this analysis, it was hypothesized that in the streaming industry, ad-supported services and scheduled live programming are gaining in popularity and constitute a significant alternative to existing business models. Therefore, the article is a review and is based on the analysis of available reports, practical studies, as well as expert statements. Moreover, the author’s intention is to indicate the directions and areas of changes that will become part of the Polish media landscape in the near future.

Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland

News podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcasters based on an online survey of 195 participants in Austria, Germany, and Switzerland. The results reveal that news podcasters are predominantly male, middle-aged, and academically educated with no journalistic socialization or journalistic working experience. In terms of self-images and values, news podcasters emphasize the importance of education, information, and entertainment, while rejecting conventional concepts like criticism and control. Overall, they demonstrate a strong orientation towards the needs of their audiences and strive to be responsive to their preferences. Yet, the monetization of content through financing models such as sponsoring or native advertisement is not established on a broad scale. These findings shed light on the unique characteristics of news podcasters and provide insights into their status in a rapidly changing media environment.

Eksplorasi Alasan Kunci Sukses Social Media Influencer Bisnis dan Pemasaran di Indonesia

This research aims to identify the critical factors contributing to Social Media Influencers' (SMI) success in managing their career as content creators. This study involved observing 46 SMI accounts on Tik Tok and Instagram and analyzing the engagement rate as a performance metric for SMIs. A descriptive qualitative method was employed, and data was gathered using analisa.io as a social media analysis platform. The findings suggest that an SMI's success can be attributed to the identity group, primary platform, content pillars, number of weekly posts, content monetization, and hashtag usage. Conversely, this study did not establish a correlation between many followers and decreased performance. The results are intended to inform future research and foster a more profound understanding of SMIs.

Investigating the Impacts of YouTube's Content Policies on Journalism and Political Discourse

Social media has become a primary mode of journalism and political discourse as evidenced by recent online political movements. Platforms like YouTube, by monetizing content through advertising revenue, have fostered a new group of online political professionals, including journalists and commentators. Recently, to limit the spread of misinformation and hateful content, these platforms have begun revising their content monetization, recommendation, and removal policies. To explore the impact on creators, we present an interview based study of journalists and political commentators on YouTube. Our participants report that these policies' implementations are inadequate technically and impacting their ability to survive financially. In their view, these policies may result in the suppression of legitimate reporting and discourse that dissents from mainstream consensus. We identify potential systemic effects of these polices and develop implications for the future design of online media.

DIGITAL INFLUENCERS, MONETIZATION MODELS AND PLATFORMS AS TRANSACTIONAL SPACES

This paper aims to discuss the impact of digital influencers’ content monetization on social media in the context of platform governance. For achieving this objective, it characterizes the Monetization Supply Chain and the different monetization models as ad revenue, on-platform influencer marketing; subscription, tokenization, crowdfunding; direct selling; creator funds; besides the traditional influencer marketing. It also presents preliminary analyses of a dataset of posts by 400 influencers from four countries: Brazil, Germany, the Netherlands and the United States of America to understand how content creators from different countries are framing sponsored content.

Privilege or equality? A natural experiment with content monetization in social media

Tipping, as a new model of content monetization, is being adopted widely. Leveraging the policy changes in one of the largest social media platforms, we examined when and how tip-based content monetization incentives work. We adopt framing theory to explain different attitudes toward content monetization incentives between status-framed and benefit-framed users. Our results show that a hierarchical content monetization program decreases status-framed users' content contribution, whereas a general accessible content monetization program will effectively motivate the content supply of all users. Moreover, we identify the underlying mechanisms for heterogeneous content monetization effects by unbinding signaling and rewarding effects of tipping feature.

Content Monetization on Social Media Platforms

One thing social media platform owners want to do is increase the value of the content on their platform, to better engage their users. There are two kinds of platform content value – content quantity value, where having more content naturally makes a social media platform more attractive, and community engagement value, where the “attractiveness” of the content draws in and retains users. Substantial research suggests the introduction of financial incentives is one viable strategy. However, what are effective mechanisms for delivering financial incentives remains unknown. One financial incentive mechanism recently introduced to social media platforms is paid Q&A, where people answer specific questions from other users in exchange for a market-determined fee. Does paid Q&A improve platform content value? We study this question in a natural experiment on Weibo Q&A, which introduced a paid Q&A feature into its user content mix. We find that while paid Q&A reduced the quantity of free content, overall, the total amount of content increased. Furthermore, the community engagement value of content as measured by number of likes and forwards increased. This suggests that the introduction of paid Q&A incentivizes users to generate content that genuinely increases the platform content value. Our findings add to the literature by studying how financial incentive systems change behavior in a real social media platform with an existing incentive mix, and by identifying social media platform design features that increase user engagement.

The Influencer Republic: Monetizing Political Speech on Social Media

AbstractThis paper addresses the specific challenges arising from the monetization of political speech on social media, and propose a normative argument to extend consumer disclosures to political speech. Political speech enjoys the highest degree of protection by national constitutions as well as supranational and international charters. Unlike commercial speech which usuallyenjoy less constitutional protection, political speech is the foundation of constitutional democracies. The blurring line between political and commercial speech introduces a new layer of complexity in tackling hidden political advertising. Indeed, political speech is likely to attract commercial speech inside a broader scope of protection with the result that potential limitations of this kind of speech would be required to pass a very strict test through the balance with other constitutional safeguards or legitimate interests according to the criteria of necessity, legitimacy and proportionality. This could also question the scope of other regulation designed to govern commercial speech like advertising. To this end, the paper compares regulatory and judicial interpretations adopted in Europe and the United States, and is structured as follows. In the first part, we explore the content monetization business models (including influencer marketing) used on social media, and we identify three types of influencer ‘personas’ who are prone to engage in political speech. The second part looks into the constitutional differences between commercial and political speech across the Atlantic. The third part provides the normative argument at the intersection between consumer law and freedom of expression, and the fourth part concludes.

Emerging Business Models and the Crowdfunding Regulation: Income Crowdfunding on Social Media by Content Creators

Also known as influencers, content creators are a new iteration of the gig economy who engage in the generation and monetization of user content. Content monetization reflects a new era of social media business models that allow content creators to engage in the production of cultural content and gain money in the process. The financial success of content creators has traditionally relied on advertising. However, advertising-related content monetization has its perils. Influencer marketing is by now so ubiquitous on social media, that it has developed a negative connotation, stemming from the criticism of the fact that influencers sell their opinions. Seen as a limitation on the provision of independent opinions, some content creators (as they prefer to be called) choose to not engage in advertising, but rather pursue other avenues of making a living on social media through content creation. Crowdfunding is one of these avenues, and it reflects the practice of content creators asking their followers to support them either by a mix of donations or rewards-based contributions. In consequence, creators rely on followers to crowdfund their income as small entrepreneurs. This contribution focuses on the challenges arising out of narrow scope of the new European framework on crowdfunding, which focuses on investment crowdfunding, but which can provide meaningful regulatory inspiration also to practices which define the burgeoning creator economy. In doing so, it maps conceptual frameworks on crowdfunding, first by analysing the material scope of the Crowdfunding Regulation, and second by doing a brief multidisciplinary literature review to report on a variety of definitions regarding the concept of crowdfunding. The paper further looks into a new business model around crowdfunding in the practices of social media content creators (income crowdfunding). While exploring the policy considerations which have led to the narrow scope of Crowdfunding Regulation, the paper critically reflects on the pitfalls these considerations present to the broader landscape of Internet crowdfunding.

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation’, which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.