Content Industry Research Articles

Changes in the Landscape of OTT and Media Content Industry and Outlook for the Industry

Changes in the Landscape of OTT and Media Content Industry and Outlook for the Industry

OTT구독료 소득공제 도입 논의와 타당성 검토

Since the income deduction system for the expense amount of credit cards and cash receipts was first introduced at 「Restriction of Special Taxation Act」 in Korea, the benefits have also been expanded for traditional market use, public transportation use, and cultural expenditure. In particular, the cultural expense income deduction included the purchase of books and newspapers, ticket payment for performance halls and museums, and the purchase of movie tickets from July this year. In addition, the Ministry of Culture, Sports and Tourism ordered research services to incorporate OTT monthly subscriptions into credit card deductions as cultural expenses, and the National Assembly proposed a partial revision to the 「Restriction of Special Taxation Act」 in July this year. This is because tax cuts on OTT subscription fees can help not only promote people's cultural life but also secure the competitiveness of the OTT industry.
 Tax reductions should be able to take effective measures to achieve the policy objectives pursued by the government, along with a close review of the effects of each income class from the perspective of tax egalitarianism. However, the current credit card income deduction system aims to reveal the tax base of businesses rather than reduce the tax burden on the people, and there is a limit to continuously and stably operating the system due to the limitation of the sunset period under the 「Restriction of Special Taxation Act」.
 Therefore, tax cuts for OTT subscriptions should be legislated in consideration of the improvement of the system to maintain the current cultural expense deduction in preparation for the reduction or abolition of credit card income deductions in the future. In the long run, it is necessary to consider revising the 「Income Tax Act」 etc, not the 「Restriction of Special Taxation Act」, to introduce tax benefits for cultural expenditures as special tax credits or to designate them as VAT exemptions. On the other hand, tax cuts for companies should also be designed to benefit from the revitalization of the cultural content industry. However, in order to prevent tax avoidance of overseas companies, it is necessary to incorporate it into a system that can manage the sales of OTT subscriptions of the operator, such as the current cultural expense income deduction system used by the Ministry of Culture, Sports and Tourism.

A Comparative Analysis of the International Competitiveness of the Digital Cultural Content Industry in Korea, China and Japan

A Comparative Analysis of the International Competitiveness of the Digital Cultural Content Industry in Korea, China and Japan

AISAS모델을 활용한 관광지 숏폼(Short-form) 광고가 SNS 관광마케팅에 미치는 영향

With the development of digital technology, the mobile advertising market is growing rapidly despite the economic downturn of COVID-19, and the media content industry that easily uploads short-form videos is also drawing attention. As such, short-form videos are affecting various industries. This study tried to find out the effect of short-form advertisements on tourism marketing. As for the research method, an empirical survey was conducted on the AISAS model as a survey app, and a structural equation modeling analysis was conducted, and as a result, it was confirmed that it had a significant impact on tourism marketing. As for academic implications, the AISAS model was applied to the tourism field, and research was conducted through short-form video advertisements. In addition, the relationship between advertising effects in tourism marketing has been verified. Practical implications suggested that SNS short form advertisements have a positive effect on tourists, have a positive effect on search and visit for tourist destinations, and have a high utilization of SNS due to the effect of showing tourists.

Digital Capitalism Behind the “Broadcast Yourself” Tagline: (Study of Digital Discourse on the Popularity in Indonesia’s YouTube Content Industry)

Through its phenomenal jargon "Broadcast Yourself", YouTube seems to be an important instrument for social life because this platform is designed for amateurs who want to publish their content so that it can be recognized by the whole world. But is it true that this jargon has changed the position of the audience from being just consumers on conventional media to becoming prosumers on the YouTube platform? This research attempts to examine popular content on YouTube in 2018-2020 to obtain an overview of the growing YouTube content industry in Indonesia as well as competition between user-generated content and professional-generated content. ). Digital labor theory from Christian Fuchs is used to read digital capitalism practices that occur on the YouTube platform, while the research methodology used is digital discourse by looking at four dimensions including text, context, action and interaction as well as ideology and power. This research concludes that there has been a practice of digital capitalism on the YouTube platform which can be seen from how the audience has experienced multiple layers of exploitation as free labor on the YouTube platform. Audiences do not only work for capitalist corporations that sell personal data to advertisers, they also become the backbone of capital corporations through the video content they produce. Apart from that, the audience also works for other audiences who are content creators.

Using artificial intelligence to verify media content on the Internet" A survey study of journalists working in Iraqi media institutions

The research tagged " using artificial intelligence in verifying media content online "focused on the importance of artificial intelligence in journalistic work on the one hand and its essential role in verifying information before publication on the other hand, as the research aims to identify the levels of confidence of journalists in content verification tools and their effectiveness in trimming fake news and selecting the correct information. The researcher also seeks through research to many goals, including identifying the areas of use of verification tools and the contributions of artificial intelligence in the online media content industry, and the extent of journalists ' awareness of artificial intelligence techniques, while revealing the obstacles that stand in the way of journalists in using information verification tools through artificial intelligence technology, as well as revealing the most important tools used in the processes of collecting news and verifying its authenticity and truth The importance of research highlights the importance of artificial intelligence and its role in journalism and media, the study considers the future of electronic journalism within the framework of the emergence of artificial intelligence applications and its impact on the content industry. The researcher used the survey method and the questionnaire tool to obtain information that accurately describes the phenomenon, and adopted the method of selecting the intended sample to reach the respondents through the questionnaires that were prepared electronically, which numbered 250 research papers distributed to journalists working in Iraqi media institutions. The researcher came out with the most important results, the results showed the dependence of journalists on free websites and tools by (69.2%), and the combination of traditional and digital methods makes media verification integrated, as journalists rely on (intuitive signs and artificial intelligence techniques) in verification by (88.4%). Keywords: artificial intelligence, media content, digital verification tools.

Creating content on websites and its impact on the level of public trust

The media arena at the present time is witnessing rapid and increasing developments, whether in the way the media message is manufactured or the way it is presented and displayed, and in light of the multiplicity and diversity of new media and the media momentum that the user is exposed to, and he finds himself amidst a huge amount of news from multiple sources and forms, so how can he distinguish between True and false information? What is the degree of his confidence in that information and websites? The research aims to reveal the availability of the elements of the media content industry and test the relationship between them and the levels of public confidence in websites? The research is a descriptive research that seeks to monitor levels of public confidence in websites and to identify the elements of the media content industry that has a high degree of credibility with the public through the use of the survey method. In order to reach the users, the two researchers used the snowball sample by using the questionnaire tool to achieve the research goals and hypotheses, which included several axes that simulate the research questions, hypotheses, and objectives.

콘텐츠 스타트업의 사내 기업가정신이 창업성과에 미치는 영향

In order to contribute to sustainable development of the contents industry and resolve the regional imbalance problem in the contents industry ecosystem, this study conducted an empirical analysis of content startups in the Southeast region of Korea on the impact of in-house entrepreneurship, a core competency of startups, on entrepreneurial performance by setting internal entrepreneurship as an independent variable, learning orientation as a mediating variable, and digital competence as a moderating variable. The main findings are as follows. First, the hypothesis that intrapreneurship will have a positive effect on learning orientation is accepted. Second, the hypothesis that learning orientation has a positive effect on performance is accepted. Third, the hypothesis that learning orientation will mediate the relationship between intrapreneurship and performance is accepted. Fourth, the hypothesis that digital capabilities will moderate the relationship between learning orientation and performance is partially accepted. The findings of this study will provide direction for enhancing the competitiveness of local content startups and lay the foundation for the balanced development of the contents industry in Korea.

문화산업진흥 기본법의 한계 및 개선방안 연구

Beyond the industrialization of culture, the cultural industry is created in a digital form by using generative AI as a creative tool. For the purpose of realizing a cultural state, the Cultural Industry Promotion Act, enacted in 1999, has been faithful to the legislative purpose of promoting the cultural industry for the industrialization of culture. In the meantime, not only the creation of culture but also the consumption methods of consumption have been diversified. In particular, the creation of content by generative AT is reaching a situation where the paradigm for creation and consumption can be changed. It is necessary to think about the digital ecosystem, not just digital transfonnation, and in line with this, essential changes in the cultural industry are expected. This is why legislation for sustainable growth of the cultural industry in the deepening period beyond the digital transition period is required. It will focus on the current status of cultural industry legislation such as the Cultural Industry Promotion Act and the Content Industry Promotion Act, the digital transformation system, its status as a basic law, and overlapping content-related regulations. In summary, the limitation of the Cultural Industry Promotion Act is that it focuses on the typification of traditional cultural industries. In addition, the limitation is that it is limited to roles as individual laws rather than roles as basic laws. Although the Cultural Industry Promotion Act is a basic law, it has been confirmed that there are various limitations such as the lack of a digital transfonnation response system such as status and system and the rise of AI as a basic law. Based on these limitations, I would like to present an improvement direction. In particular, it was also confirmed that although it is a limitation of the Cultural Industry Promotion Act, much of the Cultural Industry Promotion Act overlaps with the Content Industry Promotion Act. To this end, we would like to present the consistency of the two laws by reviewing the overlapping matters of the Cultural Industry Promotion Act and the Content Industry Promotion Act.

Reception and Translation of Korean Media in the UK and British Media in Korea

This paper introduces the ongoing project, ‘Towards Diversity, Equality and Sustainability in Streaming: Translating British Media in Korea and Korean Media in the UK,’ supported by the Fund for International Collaboration and the Economic and Social Research Council in the UK. The project aims to increase the understanding of the reception and translation of Korean media in the UK and British media in Korea. In terms of tickets sold in both countries, British media in Korea and Korean media in the UK are still marginalized. This suggests that there is a lack of connection between the two media industries and a scarcity of research addressing the production, collaborative production and reception of media contents. In the age of streaming, over-the-top (OTT) and streaming platforms seem to be the most efficient way to introduce the Korean and British media content to audience groups in the other country. Therefore, focusing on streaming, this project brings together practitioners and stakeholders of media content industries and researchers from Film Studies, Fan Studies, and Translation Studies in Korea and the UK in order to explore ways to promote Korean and British media content in translation through streaming services with the goal of promoting mutual exchange and sustainable media industries in each country. It highlights the importance of translation which gives access to foreign culture, while at the same time it underscores the need to explore ways to promote local culture and local production in translation. The results of this project can be widely used in and applied to relevant industries which have to make daily decisions on what and how to promote and distribute media. They have ramifications on relevant scholarship and stakeholders of industries. In addition, while we live in the age of fast media, whereby audiences consume numerous media every day, i.e. through binge-watching, this project brings much attention to the matter of sustainability and it suggests how slow media can be a feasible alternative to fast media by, for instance, hosting a gathering for audiences of certain films or TV programs and making an archive of media produced in the past and rereleasing or reusing them.

Research on the applicability of digital virtualization to the pain points of museums from the perspective of metaverse

As the third stage of museum digitization, the digital content industry of the museum has become the main new industrial form of information technology and cultural creative industry, which is the best means for the museum to achieve sustainable development. The meta-universe museum takes the user as the center, integrates the hardware and software technology of the current meta-universe related industries, improves the pain points of some functions of the traditional museum, mainly aims at the museum collection center, research center, social education promotion, exhibition and display of four traditional functions to improve the service, including the exhibition of cultural relics, the improvement of educational significance and visitor experience and other key issues to be solved. It has achieved considerable development of the museum.

Platforms and the transformation of the content industries

AbstractThis paper discusses how digitization and the associated emergence of distribution platforms have affected product discovery, as well as new opportunities, in the content industries. First, we describe the traditional ways in which content creators reached consumers, as well as how platforms have transformed the product discovery process. Second, we present the promise and challenges of the information aggregation role that platforms perform, with discussions of both the positive effects of platform‐collected product ratings, as well as the prevalence and implications of misleading information. Third, we describe the promise and challenges arising from platform curation and product recommendations, with a focus on the measurements of platform power as well as possible biases in platform product recommendations. Finally, we discuss how platforms may affect which sorts of products are produced in the first place.

Development of a Previsualization Proxy Plug-in Tool

Previsualization, also known as previs in the digital content industry, is becoming increasingly important. Previsualization in animation, movies and visual effects (VFX) can enhance ideas and creative story production. Thus, unnecessary expenses can be minimized while output quality can be improved. It is crucial to produce proxy modeling that can implement animation quickly during the previsualization production stage. The process is often ignored because additional procedures are needed, and it takes a relatively long time for an unskilled person to produce proxy modeling. Therefore, it is imperative to develop a proxy plug-in tool to simplify the motion process using an easy method. A new method was developed for creating a bounding box by attaching it to each joint, differentiating it from the existing high-poly to low-poly working process. This unique proxy plug-in development method allows us to proceed with the motion process in fewer steps, with better operation, steady speed performance, and a precise shape to work efficiently in previsualization. Using the proxy plug-in tool to perform the motion may be a solution for creating easy access to previsualization and story production.

A Study on the Factors Influencing Users" Willingness to Pay on Online English Knowledge Platforms

With the rapid development of the mobile internet, the way people access information and knowledge is changing and acquiring knowledge from the internet has become a daily choice. Against this background, " pay for knowledge " has emerged as an emerging industry combining the Internet and the content industry, with a growing number of knowledge payment platforms. Competition is also becoming more intense and user retention rates are low. In order to promote the sustainable development of online knowledge payment platforms, platform operators need to have a comprehensive understanding of the factors that influence users" willingness to pay. Based on this, this study constructs a theoretical model to influence college students" willingness to pay for knowledge based on the platform interaction perspective and introducing user stickiness and trust as mediating variables. The study found that all factors of platform interactivity had a significant positive impact on user stickiness and trust. User stickiness and trust have a significant positive effect on willingness to pay. In addition, the mediating role of user stickiness and trust is validated. Through these research results can be found compared to other types of platforms, interaction between users and between teachers and users is more important in the management of language platforms, only by improving the interactive capability of the platform can we better improve the learning effect of the users and make them feel that the platform is useful for them to improve their English skills, makes recommendations for platform operators.

｢문화산업진흥 기본법｣의 법체계상 문제점과 입법적 개선방안 - ｢콘텐츠산업진흥법｣과의 관계를 중심으로 -

최근 K-콘텐츠의 세계적 위상이 날로 높아지고 있는 상황에서, K-콘텐츠를 기반 으로 한 문화산업의 중･장기적 발전 기반을 확립하기 위해서는 문화산업에 대한 체계적인 지원과 장기적 관점에서 진흥정책이 필요하며, 이를 위해 문화산업 영역 의 기본법인 ｢문화산업진흥 기본법｣의 체계적 위상 확립과 내용적 보완이 이루어 질 필요가 있다. 그러나 ｢문화산업진흥 기본법｣과 ｢콘텐츠산업진흥법｣의 관계에서 적용대상 및 범위, 체계적 지위가 모호한 상황이며, ｢문화산업진흥 기본법｣이 기본법으로서 체계적 위상을 확보하지 못하고 있다. 이에 국가의 문화산업 정책에 대한 이념과 기본적 사항을 체계적이고 일관성있게 추진할 수 있도록 ｢문화산업진흥 기 본법｣의 체계와 내용을 정비할 필요가 있다. 본 연구에서는 ｢문화산업진흥 기본 법｣ 적용대상 및 범주의 명확화, 문화산업 진흥정책의 기본방향 제시를 통한 기본 법적 위상 확립, 문화산업 가치사슬 각 단계의 국가역할 규정, 이용자 보호관점 강 화를 통한 문화산업의 지속가능한 발전 도모를 개선방안으로 제시하였다.

홀로그램 기술을 활용한 문화유산 전시 사례 분석 연구

A hologram is described as a 'screenless display' that provides a realism and three-dimensional effect as if seeing a real object, and refers to a technology that implements a three-dimensional stereoscopic image using laser light. These holograms are currently being used in various cultural industries such as performances, exhibitions, and advertisements. In particular, pseudo-holograms such as floating techniques are mainly used in the cultural heritage exhibition field. However, pseudo-holograms can implement the same effect as holograms that show virtual 3D images in the real world, but there are still practical and technical limitations in satisfying audiences who want perfect 3D images like those seen in science fiction movies. The hologram, which is attracting attention as a future high-value-added imaging technology, can naturally reproduce real or virtual objects in a three-dimensional space as if they were real. In addition, holography technology is expected to lead the growth of the immersive content industry in the future by improving the technical limitations of the current augmented reality(AR) or virtual reality(VR). Therefore, if the current holography technology is gradually improved and supplemented with hologram screen, hologram printing, and plenoptic visualization technology, it is expected that the field of digital heritage contents and exhibitions using hologram will further develop in the future.

배당공시가 주가에 미치는 영향에 관한 실증 연구

This paper investigates the effects of dividend announcements of culture contents companies on stock prices from the perspective of the dividend signaling hypothesis, focusing on the recent data from 2016 to 2021. The empirical tests reveal that, compared to the extant literature, stock price reactions surrounding the dividend date in the culture contents industry are negative rather than positive. In addition, these negative effects are observed even before the dividend announcement. These results suggest that the dividend signaling hypothesis in prior research does not hold in the culture contents industry, delivering important implications for decision making of firm managers and investors in this industry. We expect this paper to enhance understanding of the culture contents industry from a financial veiwpoint.

Global Competitiveness and Sociocultural Significance of the Korean Cultural Contents Industry

Global Competitiveness and Sociocultural Significance of the Korean Cultural Contents Industry

Big data analysis of the impact of COVID-19 on digital game industrial sustainability in South Korea.

The COVID-19 pandemic has greatly influenced the lifestyle and entertainment activities of the society that has significantly increased the growth rate of the gaming industry. While the studies on the game industry, one of the leading content industries, related to the pandemic has been done from various perspectives, little attention has been taken in regards to how the pandemic have impacted on the national digital game production and its industrial sustainability as a whole. Thus, this study was conducted to analyze the changes in the domestic game industry before and after the COVID-19 outbreak using the big data analysis of semantic network. This study aims to understand the growing trend in the gaming industry that can be helpful for the marketing and production of future games, as well as to guide the establishment of the public game policies in the game industry. The results showed that the COVID-19 pandemic positively decreased the public's worries and the government's restrictions towards gaming due to game addiction as a mental disease. However, its sudden change in the gamer's attitudes and the current gaming policies implied that for the sustainable development of the domestic game production, laws and regulations related to the game industry need to be reliable and planned on a long term basis since the industry is immensely large and is also related to several industries such as computing, programming, arts, and story contents. Accordingly, it is necessary to build an industrial ecology through which cluster complexes specializing in developing startups and small and medium-sized business can grow along with political support.

Legal Framework To Support Islamic Banking and Finance In The United Arab Emirates

The duality of the banking system in the United Arab Emirates and its impact on economic development today represents the reality of banking systems in countries that license Islamic banking, especially with the state's first taking into account the traditional banking system. In contrast, banks, institutions, ministries, and organizations that manage work in this field practice these systems have been enabled in Muslim countries under the pressure of economic globalization. At the same time, the country is striving to develop the field of Islamic economy, support Islamic banking while enabling modern technologies and intelligent applications in the digital age, and encourage innovation in Islamic banking and finance. This trend calls for further research and deep consideration to clarify the role of the United Arab Emirates in supporting the Islamic economy and its banking and Islamic finance, as the idea of the duality of the banking system may seem contradictory in its application. As a result of this research, the Government of Dubai has started a strategic plan to develop the Islamic economy sector. The goal is to make Dubai the leading center for Islamic finance, e-commerce, the digital content industry, design and innovation, knowledge, education, and research, as well as the global reference for Islamic economy standards. The UAE government has adopted blockchain technology to implement government transactions and to achieve the desired results; the country launched the UAE Blockchain Strategy 2021m. The characteristics of the Islamic banking system reflect the reality of Sharia rulings without living and manipulation. However, the current situation has many observations, so coexistence has become at the expense of differentiation.