Content Industry Research Articles

Empirical Analysis of Convertible Bond Announcement Returns: Focusing on the Culture Contents Industry in Korea

Empirical Analysis of Convertible Bond Announcement Returns: Focusing on the Culture Contents Industry in Korea

K-콘텐츠를 활용한 지역관광 활성화 방안 : 춘천 사례를 중심으로

By focusing on the case of Chuncheon, this study explores the local governments' strategies to revitalize local tourism by utilizing K-contents. The study examines Chuncheon’s geographical characteristics, natural resources, cultural resources, and industrial assets within the broader context of K-contents which also includes local content. In-depth interviews with experts and focus group interviews with consumers were conducted. The analysis utilized the 'Local Content-Based Tourism Industry Competitiveness Evaluation Model' which focuses on four key elements: cultural tourism content resources, K-content-based tourism market, strategy and business implementation system, and supporting environment (i.e., infrastructure). The results revealed that while Chuncheon possesses diverse natural and cultural resources, there is a need for improvement in linking and utilizing these assets. The study highlights the necessity of developing and promoting contents that align with current tourism trends and the preferences of the MZ generation. Additionally, it calls for an enhancement of infrastructure, such as accommodation and transportation, to better connect major tourist spots within the city. To foster the cultural and tourism content industry, the study also emphasizes the urgent need to establish governance to systematically support development efforts. The research proposes a five-theme strategy to revitalize tourism in Chuncheon: regional characteristics, culture and festivals, filming location spots, leisure sports, and food. This approach provides practical implications by offering a comprehensive perspective on the current situation, challenges, and revitalization measures for Chuncheon tourism.

An experimental design of the blockchain business model using a soft system dynamics modeling approach

PurposeThe growing discussion on blockchain and business models often falls short of demonstrating and evaluating systems consistently exposed to settings of dynamic complexity. Therefore, in practicing systems thinking, this study aims to provide a depiction of dynamic complexity in blockchain business models and develop policy-based scenarios to enhance blockchain-based systems behavior.Design/methodology/approachThis study integrated the soft system dynamic (SD) methodology approach, which focuses on a situation analysis and SDs in policy design. This single case study chose a firm engaged in the content industry, where the adoption of blockchains is a solution to tackle the industry’s significant challenges. Data were collected using a qualitative approach and then adapted into a simulation model.FindingsThe study pinpointed key parameters significantly affecting the system through a sensitivity analysis. Then, this experimental study found that all improvement initiatives delivered better system performance. At the same time, the study also identified counterintuitive findings, where the interventions using multiple value subsystems had insignificant effects on the system compared to a single advent.Originality/valueThis study illuminates the growing field of blockchain and business models through system modeling and experimentation, using an integrative approach like soft system dynamics methodology. It also identifies and demonstrates value distribution and the dynamic complexity inherent in the blockchain business model.

Electronic Communication Strategies of the Ministry of Heritage and Tourism to Promote the Sultanate of Oman

This study aims to identify the communication strategies used by the Ministry of Heritage and Tourism to promote the Sultanate of Oman as a tourist destination electronically, as well as the extent of employing electronic communication activities to support these strategies, in line with the premises and objectives of the Tourism Strategy 2040. The study relied on the media survey methodology to achieve its objectives and answer its questions using several tools: observation, document and data analysis, and content analysis. The results of the study concluded that the Ministry of Heritage and Tourism uses several communication strategies to promote the Sultanate of Oman electronically as a tourist destination, which are push strategy, pull strategy, cognitive strategy, emotional strategy, persuasion strategy, information strategy, dialogue strategy, consensus-building strategy, and relationship-building strategy. The study results also indicated that the Ministry of Heritage and Tourism has a diversified electronic communication activity, focusing more on websites and social media. The study confirmed that the (Experience Oman) account tweets daily during the study sample period, and the ministry uses images in most of the study sample’s tweets. Additionally, 74٪ of the tweets are not content created by the Ministry of Heritage and Tourism but instead sharing of the content of others. The study showed that interaction with the account’s posts is modest. Finally, the study recommends developing electronic communication activities, virtual reality technologies, and artificial intelligence, optimizing search engines, and focusing on storytelling content. The study also recommends updating the social media strategy in line with modern trends in the media content industry. Keywords: Communication strategies, electronic communication activities, Promotion, Ministry of Heritage and Tourism, Sultanate of Oman.

The repercussions of employing artificial intelligence techniques in the media content industry From the point of view of Jordanian media experts

The repercussions of employing artificial intelligence techniques in the media content industry From the point of view of Jordanian media experts

K-CONTENT PRODUCTION AND GLOBAL DISTRIBUTION STRATEGIES

The purpose of this study is to analyze the production characteristics of K-content and find ways to make it sustainably competitive for global distribution. The research questions of this study are as follows: First, what are the characteristics of K-content production? Second, what are the global distribution strategies for the sustainable development of K-content? The results of the study show that PDs of K-content, which has recently become popular in OTT, have developed their production capabilities in an organizational culture that tolerates failure and provides many opportunities. The fierce environment of the Korean content industry has made K-content more competitive, and the combination with global platforms has also played an important role in its growth into global content. In the current OTT-centered video content ecosystem, the domestic video industry is losing its competitiveness. To strengthen the competitiveness of K-content in the future, new creators must enter the digital content ecosystem to realize a virtuous cycle of continuous creation.

Million dollar baby -A primer on film finance practices in the U.S. movie industry

ABSTRACT This article summarises standard film financing practices for the production and distribution of new content over the past 30 years using a mixed-methods approach. It takes the U.S. movie industry as a case in point to study how excess risk and uncertainty in the financing of new projects are processed and managed by private-sector, entities as well as what market-based solutions have been developed to prevent market failure. The research has wide-ranging implications for other creative industries and their use of intangible assets in creative content finance. In particular, it discusses the prominent role of intellectual property rights in financial transactions in the U.S. audiovisual sector and the ability of the industry to leverage funds through the strategic use of its IP assets. The research findings are based on a series of semi-structured interviews, commissioned expert memoranda, and a dedicated panel of selected industry experts. In addition, using novel data from Uniform Commercial Code filings and official IP registers, we conduct exploratory analysis and provide descriptive evidence on the use of credit and intangible collateral as well as the industry diffusion of such practices. In light of the digital transformation of the industry, this research also documents industry trends and recent changes in U.S. film financing and provides an alternative explanation for the surge in new titles. Finally, we outline generic policy options for improving the financing environment for new films in the United States. The results could help to inform the larger debate on IP-backed finance and the strategic use of intangible assets in content industries.

Exploring killer domains to create new value: A comparative case study of Canadian and Korean telcos

Diversifying business portfolios and creating new value has been considered essential strategy for telecommunications companies (telcos) to survive and grow. To successfully execute this strategy, telcos need to find and focus on promising industries, called killer domains. However, few studies have tried to develop criteria for identifying killer domains for telcos' business diversification. This study develops comprehensive evaluation criteria and explores killer domains for Canadian and Korean telcos. This study adopted the analytic hierarchy process (AHP) method and surveyed 23 telecommunication experts in Canada and 22 in Korea. Data analysis found that expected benefit is the most important criterion in decision-making for a telco's business diversification, followed by resource fit and the expected cost. There were no significant differences in the relative importance of alternative domains in Korea, but in Canada, digital healthcare was the most crucial domain for Canadian telcos, followed by the security and immersive content industry. The result of this study provides implications for practitioners' and policymakers' decision-making regarding business diversification strategies in the telecommunication industry.

"Utilizing Generative AI Services in the Image Production Process of the Print Media Content Industry - Focusing on User Demographics"

"Utilizing Generative AI Services in the Image Production Process of the Print Media Content Industry - Focusing on User Demographics"

Collaboration and Competition: A Social Network Analysis of Thailand’s Music Industry

This study quantitatively investigates the collaborative framework and competitive landscape of Thailand’s evolving music industry, driven by technological progress and changing consumer preferences. By examining data obtained from Thailand’s Department of Intellectual Property, specifically 138,868 songs, it explores the complex network of relationships among music creators, artists, and various rights-holders, including those associated with recording, music, melodies, and lyrics. Utilizing social network analysis, this research uncovers a power law distribution in these networks, reflecting a scale-free market configuration. This characteristic is marked by a few dominant players exercising considerable market influence, contrasted with numerous less-interconnected participants. This investigation notes regular patterns of collaboration between artists and different rights-holders. Furthermore, the network of music creators displays small-world properties, with short collaborative distances fostering efficient information exchange and creative synergy. Crucially, this study identifies key influential players instrumental in directing the industry’s major trends, highlighting their role in market concentration. These significant findings will provide critical evidence for informing future policy development aimed at improving efficiency and equity in the digital content industries.

From PGC to UGC to AIGC: Change of content paradigm

This research focuses on the rise of AIGC (Artificial Intelligence-Generated Content) in the content industry. With its efficient data processing and content creativity, AIGC has become an important driving force in the field of content production. Through comparative analysis before and after the introduction of the ‘ERNIE Bot’ in The Paper, this study explores how AIGC affects and reconstructs the content industry. The study found that AIGC technology significantly improved the efficiency of news production, optimized the path of content creation, made the content more accurate and personalized. The Paper uses ‘ERNIE Bot’ technology to not only improve the efficiency of content review but also to better understand audience preferences. However, the application of AIGC technology also brings challenges. The study also points out that the development of AIGC technology relies on the support of algorithms, meta-universes and blockchain technology, while also sparking discussions on intellectual property, copyright, ethics and other issues. Overall, the wide application of AIGC technology is profoundly changing the ecology of the content industry and journalism, providing new opportunities for content innovation and development. However, while enjoying the convenience brought by technology, it is also necessary to prudently deal with its potential risks and challenges.

중국의 TV방송 프로그램 포맷 보호에 관한 고찰

A broadcast format can be thought of as the framework, containing elements that distinguish it from other programs with fixity and identifiability, such as the program name, stage setting, and background music. There is some debate as to whether program formats can be legally protected under traditional copyright principles based on the idea-expression dichotomy.
 According to China's copyright law, for an intellectual product to be legally protected as a work, the following three conditions must be met: (1) the work must be an intellectual achievement in the field of literature, art, and science; (2) it must have originality; and (3) it must be expressible in a certain form. Given these principles, there are practical limitations to how broadcast program formats can be included in the category of copyrighted works to provide protection under the existing legal order. One way to overcome these limitations is to consider the approach method, which focuses on the substantial similarity of the two broadcast programs at issue.
 On the other hand, in the broadcast program market, subsequent programs created by copying and plagiarizing an existing successful broadcast format may constitute unfair imitation under the Unfair Competition Law and should be sanctioned under the law. If a format creator trades in format rights or attracts investment based on a format, it is an obvious commercial activity. Therefore, if a broadcast program format is in competition, it is reasonable for the format creator's behavior to be regulated by the Anti-Unfair Competition Law. However, there are certain limitations to the ability of the Unfair Competition Act to regulate infringement of broadcasting formats.
 In the future, as trade between Korea and China in the cultural content industry expands, it is expected that the number of broadcast program formats produced in China will increase as in the past. In light of this, the discussion on broadcast program formats in China and the study on how to legally protect the rights of authors is also relevant to Korea.

OTT 성장과 방송 규제체계 개편

The media content market is rapidly reorganizing around global OTTs. Global OTTs are leading the domestic content industry. The problem that arises here is the regulatory imbalance between traditional broadcasting and new OTT. The Broadcasting Act is based on a terrestrial-centered broadcasting regulatory system and has evolved to include new media as they emerge due to technological advancements. As a result, traditional broadcasting, which is subject to the Broadcasting Act, is heavily regulated, while OTT, a new platform, is excluded from regulation. There is a strong argument for bringing OTT and broadcasting under the same regulatory framework.
 Since OTT does not transmit to the public, it does not fall under the concept of broadcasting under the Broadcasting Act. Those who argue for a constitutional broadcasting concept believe that the legislator can form a broadcasting concept, so it is possible to regulate OTT by amending the Broadcasting Act. However, the constitutional broadcasting concept is a legal concept from the past when the influence of terrestrial broadcasting was huge, and it is not valid in today's diversified media environment. Legislation that includes OTT in the broadcasting concept goes against the very nature of broadcasting. It is necessary to enact legislation that creates a new concept that encompasses both OTT and broadcasting, such as the European Union's Audiovisual Media Services Directive.
 It is not an easy task to completely reorganize the broadcasting law and establish a horizontal regulatory system that regulates all video services, including OTT. In Korea, revising the broadcasting law is a highly political issue. The task of reducing the strong public ideology of the broadcasting law and ensuring fair competition among video services is likely to lead to political debate. As the environment of the media content ecosystem is rapidly changing, it is important to prioritize the reform of the regulatory system. It is most urgent to revolutionize the excessive regulations imposed on traditional broadcasting to enable fair competition between traditional broadcasting and OTT. It is realistic to pursue a horizontal regulatory system transformation, including OTT, as a mid- to long-term task. Considering the public's high expectations for public responsibility in broadcasting, legislation that separates public media from commercial media is a feasible way forward.

Regulatory Landscape and Implications of Artificial Intelligence Generative Content (AIGC) Industry in China

The emergence of Artificial Intelligence Generative Content (AIGC) technologies, has captured global attention and industry enthusiasm. As countries and international organizations grapple with regulating this transformative technology, this paper delves into the regulatory landscape of China's AIGC industry. The study maps China's governmental stakeholders, analyzes key regulatory policies, and identifies emerging trends in AIGC management and compliance.

헝가리 콘텐츠산업의 확장과 새로운 역할

The aim of this study is to present and analyze how the digital content industry, which is increasingly expanding globally, is developing in Hungary. Hungary has one of the highest proportions of central government spending on culture among the 29 OECD countries. It also has the highest government spending on culture among the 29 EU countries. In light of this, this article focuses on the content industry, which accounts for the largest part of the Hungarian government budget, and analyzes its current status and future development. It also examines the European Union's support for the Hungarian film and broadcasting sector, and discusses Hungary's strengths in the content industry and its expected role in the future.

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

A large quasi-experiment in Germany shows that user generated video streaming helps the niche but hurts big artists total music industry revenues.

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”

This rejoinder acknowledges the thoughtful commentary of Tushnet (2023) on Wlömert et al. (2023) and summarizes the study’s relevance for questions concerning platform regulation.

Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”

The paper provides useful information about music consumption, but not about legal safe harbors, whose effects it cannot test because they did not change between periods.

Hallyu and FDI: the growth of South Korea’s investment in Indonesia’s cultural content industry

This article was published open access under a CC BY licence: https://creativecommons.org/licences/by/4.0/ The popularity of Korean dramas and pop music, known as Hallyu or the Korean Wave, has positively impacted South Korea’s tourism and cultural exports. Nevertheless, studies about Korean foreign direct investment (FDI) associated with the Hallyu phenomenon are still scarce. Thus, this study attempts to investigate Korean FDI that flows to Indonesia under such a phenomenon. Data was collected through documents and relevant video reviews which was then followed by a key informant interview. The findings showed that the rising trend of Korean pop music in Indonesia has gradually stimulated Korean investors to invest in industries promoting the transmitted Hallyu culture, such as broadcasting, TV and video production, sound recording and music publishing. Despite the amount of investment remaining lower than in the heavy and manufacturing industries, the study indicates an increase in Korean FDI in Indonesia’s content industries due to the high demand for Korean cultural content and the country’s ongoing bilateral commitment to South Korea. This study adds to our understanding of how global familiarity with a cultural phenomenon may affect FDI inflows to the country from which that phenomenon originates.

Battle between ‘Long’ and ‘Short’ Videos: Fragmented Uses, Diversified Purposes, and the Evolution of China’s Copyright Limitation Rules in the AI Era

Abstract The rapid proliferation of artificial intelligence (AI) technology, particularly the deployment of generative AI in the creation of short videos, has exposed the anachronistic and incomplete nature of the copyright limitations and exceptions (L&E) within the Copyright Law of China. The US jurisprudential approach, characterized by the four-factor fair use analysis and the doctrine of transformative use, has been embraced in China by courts as ‘general legal principles’. These principles have been localized within the restrictive framework of the Berne Convention’s three-step test. However, the application of these principles to China’s burgeoning AI and AI-generated content industry, exemplified by the short video sector, reveals a complex landscape. The purposes behind the utilization of copyrighted works are multifaceted, and the intense rivalry between ‘long’ and ‘short’ videos that represent established and emerging giant Internet platform enterprises further muddies the waters in the application of the American ‘purpose transformation’ concept. A better alternative would be to seek guidance from the Copyright Law of Japan. By grounding decisions in pre-existing, enumerated copyright exceptions, systematically categorizing L&E scenarios, and delineating key considerations for various categories, the judiciary can be steered towards a more nuanced and equitable resolution of individual cases and strike a balance between the interest of copyright holders, Internet users, and the emerging Internet platform enterprises.