Content Analysis Of Advertisements Research Articles

SELLING THE MECHANIZED HOUSEHOLD:

This article reports a content analysis of advertisements for household goods appearing in Ladies Home Journal between 1909-1910 and 1980, with the aim of understanding the ideological campaign that characterized the years in which households were mechanized and women's domestic labor transformed in the United States. More Journal ads featured directives about housework than descriptions of the product; they emphasized work performance far more frequently than liberation from housework, and they also promoted service to family. These findings supplement other evidence that advertisers' efforts to create a market for household appliances and other means of domestic labor involved promotion of an ideology about housework that reinforced women's dedication to it.

Gender-Role Stereotypes in Australian Farm Advertising

An exploratory content analysis of advertisements featuring men and women in 52 numbers of The Land, one of Australia's leading farm magazines, demonstrated that farmers were almost invariably presented as men, that farming was characterised as essentially men's work, almost entirely dependent on their labour. The advertisements were at odds with social reality in that they not only denied farm women the tide of farmer in their own right, but also deprived them of any credit for their significant labour contribution to family farms.

Images of Ourselves: The Good Life in Twentieth Century Advertising

Using a longitudinal content analysis of advertisements appearing in popular U.S. magazines between 1900 and 1980, we assess the image of life depicted during this period. While little evidence is found to support some critics' contention that advertising has visually portrayed a progressively more luxurious and comfortable lifestyle, the themes employed in advertising do lend support to such an assertion. In addition, there is evidence that recent advertising has increasingly portrayed consumption as an end in itself rather than as a means to consumer well-being.

Cycles of optimism in design

This paper attempts a synthesis of the concept of 55 year economic cycles with ideas on achievement motivation to suggest that design also undergoes cyclical changes. In these cycles design based on optimism and faith in the future is replaced by design drawing its inspiration from the past. A content analysis of adverts in the Journal of Decorative Art demonstrates a cycle of optimism.

Motivation Research and Advertising Readership

M OTIVATION research investigates the unverbalized levels of human motivation, and the results are often translated into specific recommendations for the advertising campaign planner or copywriter. Although an advertisement's effectiveness cannot be measured in terms of its attention value alone, it is reasonable to assume that, if the appeals suggested by motivation research would increase the sales of the product, they should have a direct relationship to the attention value of advertisements employing them. This paper reports a pilot study examining advertisements which, as far as known, did not consciously follow motivation-research recommendations. The independent variable is a content analysis of advertisements made by the writer, using as criteria the appeals recommended by motivation research. The dependent variable is a measure of these advertisements' attention value constructed from Starch readership reports.'