Actual scientific researches and issues analysis. Framing the problem in this aspect involves referring to the works of Elizabeth Anscombe, Alasdair MacIntyre, Philippa Foot, Rosalind Hursthouse, Roger Crisp, and Edith Hall. The issue of academic integrity has been addressed in the research of V. Romakin, T. Finikova, A. Artyukhov, M. Grynyova, L. Ryzhak, O. Tsokur, Y. Kalinovsky, V. Khmarsky and others. The research objective. Unveiling the creative potential of aretological ethics and its applicability in crafting a strategy of integrity and its effective implementation in the academic, cultural, and socio-political realms of contemporary Ukraine. The statement of basic materials. Changes in moral philosophy from Aristotle to the present day are shaped by diverse historical, cultural, and philosophical influences. In the mid-20th century, normative ethics was dominated by two theories: deontology, inspired by the 18th-century philosopher Immanuel Kant, and utilitarianism, rooted in the philosophies of Jeremy Bentham and J.S. Mill. Elizabeth Anscombe, in her work “Modern Moral Philosophy” (1958), highlighted a legalistic shift in ethics, suggesting a departure from viewing virtues as mere duties or obligations, advocating a return to Aristotle's approach where virtues are seen as key qualities of character aimed at human flourishing. Anscombe's work sparked a revival of virtue ethics. Philosophers like Philippa Foot, Rosalind Hursthouse, Edith Hall, and others contributed to the rehabilitation and development of virtue ethics, emphasizing Aristotle's moral philosophy. These philosophers seek not only to revive but also to adapt Aristotle's teachings on virtue to the demands of modern society, addressing contemporary challenges. Their contributions have significantly influenced the development of normative ethics, expanding discussions and examining aspects of virtue in the context of contemporary moral theories.
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