The project of developing a contemporary critical populism requires us to discriminate between uncritical populisms that ultimately reinforce unequal social relations, and popular discourses capable of generating counterhegemonic projects. In the field of popular feminisms, this means discriminating between the pseudo-feminist distortions that saturate popular culture and the feminisms that are radically committed to social justice. From this point of view, what has been called neoliberal feminism or postfeminism are clear examples of culturally populist feminisms can be developed in decidedly uncritical ways. As a new populist narrative, neoliberal postfeminism, has gobbled up feminism to regurgitate it as some other thing, which is sexier and more profitable in political, commercial and symbolical terms, and which adapts the rhetoric of neoliberal entrepreneurial subjectivities – free, empowered, sovereign of themselves and their choices – to these new post-recessionary times of popularised feminism. Against this, and with a particular focus on the Spanish context, this paper makes an intersectional case for a truly critical popular/populist feminism, capable of normalising the values of equality, justice, diversity, wellbeing and freedom, as well as of developing a progressive social project for everyone.