Relevance. The presented research was conducted on the basis of the study "Leader in Business Organization of Ukraine", conducted to clarify the practice of leadership and management in the modern business environment of Ukraine: diagnosis of management potential to form mechanisms for improving the effectiveness of business organizations [21]. We set a goal to empirically test what personal qualities are required for effective leadership according to the opinion of leaders and managers in Ukraine. Metodology. Sample. 104 respondents, aged 28 to 52, participated in the study. The employees of companies from different spheres of business activity and forms of ownership participated in the survey. The study was conducted using a social-psychological questionnairing. The research participants were asked to identify 10 personal qualities that are required for an effective Ukrainian business leader. Results. For centuries, the phenomenon of leadership has been studied by philosophers, sociologists, psychologists, so the views on the nature of leadership are extremely diverse. Leadership is known by its very nature to be both the result of objective as well as subjective factors. The study highlighted the clusters based on leadership characteristics that testify to the conception of business leadership of contemporary business executives and managers. The respondents identified 42 qualities that they believe are inherent in today's Ukrainian business leader. In the general selection with a frequency of more than 10%, there are 14 distinguished qualities (determination, consistency, reasonableness, being bright at decision-making in emergencies, enthusiasm, sense of humor, patience, perseverance, observation, riskiness, responsibility, competence, sociability, self-perfection/self-development).