Abstract: Crypto currencies have recently gained a lot of attention from investors, central banks and governments, On August 2 2022, the Prime Minister, Shri Narendra Modi launched a digital payment solution e-RUPI, a cashless and contactless instrument for digital payments. He said that e-RUPI is a symbol of how India is progressing by connecting people’s lives with technology. This paper Reviews and surveys popular way of Exploring Opportunities and the Impact on Business Specifically on Rural and Urban Retail Business World, to provide a technical overview of e-Rupi, outline open challenges, and review the Fundamental Questions like Digital Wallet Holder can have equal Anonymous transaction Benefit as Physical Currency. As we all are living in a 21st century known as a technological era. In this as per various observation researcher focused on holistically Awareness and Acceptance of the e-rupi
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